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USER ORIENTED DESIGN
                “If you don’t go, you don’t know”
                                                   ...
THE PROBLEM

• Design   is a contextual activity

 • What    works here doesn’t work there

• You   don’t know what your u...
TOMBODU (SIERRA LEONE) TRADITIONAL
          REGISTRATION
PLAY PUMP
(WWW.WATERFORPEOPLE.ORG)
WILLIAM’S
   WINDMILL
WILLIAMKAMKWAMBA.
   TYPEPAD.COM
HOW CAN WE DO IT?

• Go

• Listen

• Watch

• Play

• Iterate
TAKE 1
Group SMS communications
• Most health workers
 don’t have Internet
 access at their
 workplaces...

• ...neither
        they have
 computers

• B...
GROUP SMS
TAKE 2
Interacting with the system
EXPLORING
 SYMBOLS
   #?
Verbose syntax?
Abbreviated syntax?
Symbol syntax?
LET USERS FIND OUT
PLAYING WIZARD OF OZ
 •   Test how users interact with
     your system before it actually
     exists

 •   Make users be...
TAKE 3
Reporting structured data
UNSTRUCTURED VS. SEMISTRUCTURED VS.
   STRUCTURED WAYS OF SHARING
          INFORMATION

 •   Unstructured: “We are dealin...
SMS SYNTAX USABILITY
syntax                         seentags
   Simplify
your
users’
experience
   Machines
adapt
to
the
users
TAKE 4
Removing SMS !
How do I spell it?
Diahrrea, diarhea,
   diharrea?


                     disease:23 place:Thurdor
                       ...
How do I spell it?
Diahrrea, diarhea,
   diharrea?


                     disease:23 place:Thurdor
                       ...
REPORTING WHEEL
REPORTING WHEEL
WHEEL DESIGN GOALS

       •   Instructions must be in users’
           native language

       •   The wheel has to expl...
USERS HAVE THE ANSWER

• Findpotential users and
 conduct usability tests over
 the first prototype with their
 help

• Giv...
WIZARD OF OZ, THE SEQUEL
COLLECT FEEDBACK
• Amazing feedback just
 from the initial reactions

• “Why  can’t I report
 what’s in the left?”

• “Wha...
ITERATE!
ITERATE!
SUMMARY
• Don’ttry to guess: you
 won’t get it right

• Leave your preconceived
 ideas of what works at
 home, at home!

•...
THANK YOU!
       QUESTIONS ?




                                          Nicolás di Tada
Ary Borenszweig      Martín Ve...
User Oriented Design
User Oriented Design
User Oriented Design
User Oriented Design
User Oriented Design
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User Oriented Design

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If you don't go, you don't know!

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User Oriented Design

  1. 1. USER ORIENTED DESIGN “If you don’t go, you don’t know” - Eric Rasmussen Nicolás di Tada Martín Verzilli Ary Borenszweig nditada@instedd.org martin@manas.com.ar ary@manas.com.ar twitter: nditada
  2. 2. THE PROBLEM • Design is a contextual activity • What works here doesn’t work there • You don’t know what your users know • What you think your users need is not what they need • What users think they need is not what what they need
  3. 3. TOMBODU (SIERRA LEONE) TRADITIONAL REGISTRATION
  4. 4. PLAY PUMP (WWW.WATERFORPEOPLE.ORG)
  5. 5. WILLIAM’S WINDMILL WILLIAMKAMKWAMBA. TYPEPAD.COM
  6. 6. HOW CAN WE DO IT? • Go • Listen • Watch • Play • Iterate
  7. 7. TAKE 1 Group SMS communications
  8. 8. • Most health workers don’t have Internet access at their workplaces... • ...neither they have computers • But most of them have cell phones
  9. 9. GROUP SMS
  10. 10. TAKE 2 Interacting with the system
  11. 11. EXPLORING SYMBOLS #?
  12. 12. Verbose syntax?
  13. 13. Abbreviated syntax?
  14. 14. Symbol syntax?
  15. 15. LET USERS FIND OUT
  16. 16. PLAYING WIZARD OF OZ • Test how users interact with your system before it actually exists • Make users believe that there’s a system already built and you want them to help you test it • Put someone behind the curtains to interact with them as if he/she was the system
  17. 17. TAKE 3 Reporting structured data
  18. 18. UNSTRUCTURED VS. SEMISTRUCTURED VS. STRUCTURED WAYS OF SHARING INFORMATION • Unstructured: “We are dealing with cholera Simple,
easy,
 outbreak will call you later” flexible • Semistructured: “at Rachaburi, we are Simple,
requires
 FEATURE
 seeing Cholera URGENT” EXTRACTION,
 some
training • Structured: “H5N1, Birds:200, Lab:No, Complex
for
 human
entry,
hard
 FollowUp: no” to
learn
and
to
get
 right
  19. 19. SMS SYNTAX USABILITY
  20. 20. syntax seentags Simplify
your
users’
experience Machines
adapt
to
the
users
  21. 21. TAKE 4 Removing SMS !
  22. 22. How do I spell it? Diahrrea, diarhea, diharrea? disease:23 place:Thurdor cases:15 Received report of 15 diarrhea cases in Thurdor Ooops... I meant dengue
  23. 23. How do I spell it? Diahrrea, diarhea, diharrea? disease:23 place:Thurdor cases:15 Received report of 15 diarrhea cases in Thurdor Ooops... I meant dengue
  24. 24. REPORTING WHEEL
  25. 25. REPORTING WHEEL
  26. 26. WHEEL DESIGN GOALS • Instructions must be in users’ native language • The wheel has to explain itself, to minimize the need for training • Have you ever tried to write instructions and make them as short as possible? Quite a challenge!
  27. 27. USERS HAVE THE ANSWER • Findpotential users and conduct usability tests over the first prototype with their help • Givethem a minimal explanation about what the wheel is trying to solve, not how it works
  28. 28. WIZARD OF OZ, THE SEQUEL
  29. 29. COLLECT FEEDBACK • Amazing feedback just from the initial reactions • “Why can’t I report what’s in the left?” • “What do I have to do with the report I built?” • “What will happen if I call that number?”
  30. 30. ITERATE!
  31. 31. ITERATE!
  32. 32. SUMMARY • Don’ttry to guess: you won’t get it right • Leave your preconceived ideas of what works at home, at home! • Listen, watch, ask, be humble • People like to play • Iterate...forever
  33. 33. THANK YOU! QUESTIONS ? Nicolás di Tada Ary Borenszweig Martín Verzilli nditada@instedd.org ary@manas.com.ar martin@manas.com.ar twitter: nditada

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