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This week for our Google Marketing Platform Sydney meetup we talked about Omnichannel Marketing with Google.
In this post we'll cover What You Need to Know about OmniChannel Marketing presented by Richard Johnson, Omni-channel & Measurement Products Lead at Google.
*What 'Omni' is and how trends are changing especially in bricks/mortar environments
*Measurement aspects from the Google side, and how they work (especially store visits)
*Omnibidding and store visits in Search Ads 360
*New reporting capabilities based on this data
*How to leverage and take advantage of the data through changing strategies, new products, omnibidding, etc.