We treat all visitors the same , but we know they are unique.
This presentation is part of a series of talks delivered in CROTalk Sydney Meetup group: http://www.meetup.com/Conversion-Rate-Optimisation-CRO-UX-Sydney/
We define what personas are and how to create them. We also talk about ideas to create sticky experiences by integrating your personas in your web analytics and CRM efforts.
If you want to know more about IMWT awesome CRO work, check our site: