Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Getting Your First 100 Customers On The Cheap - Startup Scaling Up Series

594 views

Published on

Part of Manly Entrepreneurs Meetup Scaling up Series
Freddy Chanut presented, MD at In Marketing We Trust presented a few fundamental elements on how to target and acquire your core target users.

We cover:
* Customer segmentation and problem definition,
* Messaging
* Tips and tricks to reach out your core user group

Wisdom by Noah Kagan, Seth Godin, Ash Maurya, Copyhackers

Hacks & Ideas from : Tim Ferris, Noah Kagan, Atlassian boys, Hiten Shah and Freddy Chanut
Now, go! Do something amazing

Published in: Business
  • Nyc!! Start-up also needs advertising to reach masses and make their existence to be known..Please visit http://www.phoenixmedia.in/ Thank You.. :)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Getting Your First 100 Customers On The Cheap - Startup Scaling Up Series

  1. 1. A Manly Entrepreneurs Meetup presentation by In Marketing We Trust
  2. 2. ABOUT FREDDY ‣ MD @ In Marketing We Trust ‣ Geek hidden in a suit ‣ Search marketing background ‣ With Manly Entrepreneurs since 2010 ‣ Started business in July 2013 ‣ 14 FT team mates & 100% YoY growth 2 years running ‣ Charity rally driver 2 Goby desert, Mongolia
  3. 3. 3
  4. 4. DON’T SCATTER GUN BE SNIPER FOCUS Spend time and effort targeting the right people 5
  5. 5. 6
  6. 6. 7
  7. 7. 8
  8. 8. 9
  9. 9. ‣ ‣ ‣ 10
  10. 10. 11
  11. 11. ‣ ‣ ‣ 12
  12. 12. ‣ 13
  13. 13. 14
  14. 14. 15 In doubt always build a product that is seen as a pain killer rather than a vitamin.
  15. 15. ‣ 16
  16. 16. 17
  17. 17. 18
  18. 18. 19
  19. 19. 20 Worth reading
  20. 20. Keep it clear, simple, relevant (for them) 2 1
  21. 21. 22
  22. 22. 24
  23. 23. 25 Worth reading (and buying): copyhackers.com
  24. 24. 2 6
  25. 25. ‣ ‣ ‣ ‣ 27
  26. 26. 28
  27. 27. 29 Talk about your product => check overall interest => Follow up with user interview => Get qualitative data/feedback
  28. 28. 30 Who can introduce me to that chap? What is he interested in? Where else does he go? Heard that dude is an investor. Might need to pick his brain
  29. 29. ‣ ‣ ‣ 31
  30. 30. 32 Google: ben the bodyguard. Failed Startup but awesome launch, gathering momentum and PR buzz. Hype helps to recruit beta testers
  31. 31. 33 So this is Automated?
  32. 32. 34 Don’t settle with 1 follow up. Most sales happen with a few contacts. Heaps of new tools out there. Disclaimer: not affiliated with Growbots, those guys got their messaging right (for me as a target audience)
  33. 33. 35 Story: Atlassian founders bought crates of beers and stuck their logo on it, distributed free at a dev. conference where they had only hall pass. Got everyone’s attention for a fraction of sponsorship cost.
  34. 34. ‣ ‣ ‣ ‣ 36 His first title was Broadband and whitesand…
  35. 35. 37 Targeted Facebook ads according to customer emails, Facebook IDs or phone numbers!!
  36. 36. 38
  37. 37. ‣ ‣ ‣ ‣

×