Payforit 4 Case Study

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Payforit 4 case study presentation, given by Chris Newell (CEO, ImpulsePay) on May 16th 2012 at Connected Summit.

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Payforit 4 Case Study

  1. 1. Optimising Payforit Chris Newell
  2. 2. Payforit Experience Using Payforit since May 2009 200 active Payforit clients  Spare room  Virgin Trains, Cross country trains  Secure Trust bank  Cashbackcard.com Co-chair of AIME Payforit group AIME board member
  3. 3. Embed approach
  4. 4. Page drop off - 50%
  5. 5. Latency Creates drop in transactions Site becomes frustrating to use 10%+ people typically abandon Image optimization, CDN, caching
  6. 6. MT Hyperlink
  7. 7. Issues to watch for Blackberry pin difficulties Harder to remember pin code Message delivery speed
  8. 8. MO method
  9. 9. MT-MO Hybrid
  10. 10. Analyse your site Log & timestamp every action Monitor to improve: • Latency • Dwell time • Drop off points Split test improvements
  11. 11. Average time on first page Mobile Single click: 12 seconds MT method: 34 seconds MO method: 82 seconds Web MT method: 26 seconds MO method: 60 seconds
  12. 12. Case Study
  13. 13. Spareroom.co.uk Uk’s #1 flat sharing website Someone finds a flatmate every 3 mins Freemium model • Pay to view landlord details early • Pay to boost your advert
  14. 14. Payforit 3 Payforit 4
  15. 15. Find out more AIME seminar @ 2pm AIME training course - 27th June Twitter: @CN_UK Email: Chris@ImpulsePay.com

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