Use the sales experience to create customer loyalty.
Since 2008, the buying environment has changed dramatically in B2B sales. The sales and marketing organisations are facing more complex decision processes and increased competition, which influence all aspects of the go-to-market approach.
Based on the most extensive research ever conducted in B2B sales, our partner, the Corporate Executive Board, identified the characteristics of the top performers in today’s sales environment. At this event, we will take a closer look at the extensive global study, exploring how businesses drive sales and customer loyalty in a rapidly changing buying environment.