Improve competitive strength through market intelligence.
On Friday 20 September at 09:00 – 12:00, Implement Consulting Group had gathered more than 30 commercial managers to an event focusing on proactive use of market intelligence.
Ditte-Maria Heide Kristensen, Head of Business Development in Danske Spil introduced the background and the thinking behind the latest business development initiatives based on true customer insight. Danske Spil went from true monopoly to fierce competition in January 2012 by the liberalisation of the gaming market in Denmark. But despite the fact that the liberalised part of Danske Spil now had to compete against strong international players in new product areas, Danske Spil has grown substantially.