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Webinar: Using Monza R6 to Enable Item Intelligence

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Monza R6 is Impinj’s latest high-performance RAIN RFID tag chip which enables businesses to gain Item Intelligence by connecting items to the Internet. Monza R6 allows retailers and brand owners to achieve significant system performance improvements, unmatched data integrity and the lowest applied tag cost in their RFID operations while using smaller and more versatile tags that extend the benefits of Item Intelligence to new product categories. Innovations in Monza R6 such as Integra, AutoTune and Enduro deliver rapid and consistent scaling of use cases such as retail omnichannel fulfillment and personalized in-store consumer experiences.

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Webinar: Using Monza R6 to Enable Item Intelligence

  1. 1. Impinj Proprietary and Confidential © Impinj 2014 Using Monza R6 Tag Chips to Enable Item Intelligence Nikhil Deulkar, Director of Product Marketing – Monza RAIN RFID tag silicon December 9th, 2014
  2. 2. © 2014 Impinj, Inc. 2 Agenda •Introduction •Overview of Monza R6 •Benefits of Technology exclusive to Monza R6 •Questions and Answers Nikhil Deulkar Director of Product Marketing - Monza
  3. 3. © 2014 Impinj, Inc. 3 Impinj at a Glance Global Footprint 150+ Employees Founded in 2000 2000 200+ Patents Issued & Pending Based in Seattle, WA Leader in Item Intelligence #1 Market Share Sole Item Intelligence Platform Blue-Chip Customers and Partners IP and Standards Leadership
  4. 4. © 2014 Impinj, Inc. 4 Confluence of Megatrends DEVICE CONNECTIVITY ITEM CONNECTIVITY Authenticate Locate Identify ITEM INTELLIGENCE Billions Trillion+
  5. 5. © 2014 Impinj, Inc. 5 Item Intelligence Potential is Huge Trillion+ Connectable Items in 20141 Apparel Personal Care consumables Pharmaceuticals Packages Consumer Electronics Healthcare Consumables Liquor Fresh Food (1) Source: US Trust, Bank of America and Cisco Systems
  6. 6. © 2014 Impinj, Inc. 6 Diorio’ s Law 2005 2014 RAIN RFID inlay sensitivities improve ~10% per year 8 10 12 14 16 18 20 22 Monza 1 G2XL Monza 3 Higgs 3 G2iL Monza 4 Monza 5 Ucode 7 Monza R6 Read (DRM) Write Inlay Sensitivity in –dBm
  7. 7. © 2014 Impinj, Inc. 7 Monza R6 Makes Item Tagging Easier •Performance leader –25% greater read range •Integra™ –Improves tag data reliability •Enduro™ –Improves tag yield & reliability •AutoTune™ –Compensates for environmental detuning
  8. 8. © 2014 Impinj, Inc. 8 Full Generation Ahead Performance FCC 5 7.5 10 12.5 15 17.5 20 860 870 880 890 900 910 920 930 Read Range [meters] Frequency (MHz) Ucode7 (70x14) Cardboard Monza R6 (70x14) Cardboard ETSI Monza R6 versus Ucode 7 on Cardboard Impinj Lab Measurements
  9. 9. © 2014 Impinj, Inc. 9 Consistently On Various Materials 5 7.5 10 12.5 15 17.5 20 860 870 880 890 900 910 920 930 Read Range [meters] Frequency (MHz) uCode7 (70x14) Jeans Monza R6 (70x14) Jeans ETSI FCC Monza R6 versus Ucode 7 on Jeans Impinj Lab Measurements
  10. 10. © 2014 Impinj, Inc. 10 Data Integrity is Critical for Item Intelligence
  11. 11. © 2014 Impinj, Inc. 11 Mechanical Damage and Encoding Defects Damaged chip under microscope
  12. 12. © 2014 Impinj, Inc. 12 Enduro™ : Die Attach Revolution Stronger die = Reduced cracking and data errors 10X contact area = Improved reliability of antenna connections Bumps Enduro Pads Silicon Repassivation Monza R6 Previous generation chips Covered by Impinj patents. See www.impinj.com/patents
  13. 13. © 2014 Impinj, Inc. 13 Integra™ Technology Suite •TID Parity check –48 bit serial TID programmed by Impinj must be even parity. Indicates mechanical damage if not even parity. •Self-Check on Read –Tag chip self-checks its memory for weak writes before responding with EPC. Prevents incorrect bits from escaping the chip. •Margin Read command –Allows readers to diagnose weak writes of the memory, guaranteeing reliability of encoded data
  14. 14. © 2014 Impinj, Inc. 14 Tag Value Chain Delivering Top Data Quality Service Bureau End User Encodes TID with a parity bit Verifies EPC data integrity and TID parity in outgoing tags Monza R6 self-checks EPC data integrity at power-up during inventory Builds chips with Enduro pads Double tests every memory bit
  15. 15. © 2014 Impinj, Inc. 15 Environmental Detuning Affects Performance
  16. 16. © 2014 Impinj, Inc. 16 840 860 880 900 920 940 -20 -19 -18 -17 -16 -15 -14 Power [dBm] AutoTune Compensates Against Detuning 840 860 880 900 920 940 -20 -19 -18 -17 -16 -15 -14 Power [dBm] 840 860 880 900 920 940 -20 -19 -18 -17 -16 -15 -14 Power [dBm] AutoTune disabled AutoTune enabled Detuning on Jeans Detuning on Cardboard AutoTune automatically adjusts the radio in Monza R6 to achieve best performance for the dielectric of the tagged item Lower Power value indicates Longer Read Range Covered by Impinj patents. See www.impinj.com/patents
  17. 17. © 2014 Impinj, Inc. 17 Tagging New Categories = Smaller Tags AutoTune in Monza R6 enables smaller antenna loops resulting in smaller tags that deliver high performance Inner antenna loop size reduced going from Monza 4 to Monza R6
  18. 18. © 2014 Impinj, Inc. 18 xArray Gateway: A Paradigm Shift •Always on •Broad coverage •Locates items •Easily deployed
  19. 19. © 2014 Impinj, Inc. 19 Test Setup •96 sweaters under the xArray at 11ft •Each sweater has a Monza R6 and a Ucode 7 tag (same size) •30 second inventory rounds with increasing reader power MR6 MR6 U7 U7
  20. 20. © 2014 Impinj, Inc. 20 Monza R6 + xArray = Better Together Monza R6 tags perform 4dB better under xArray Monza R6 tags effectively double the coverage area of xArray gateways
  21. 21. © 2014 Impinj, Inc. 21 ItemEncode: World’s Fastest Encoding System •Enables High-Speed Encoding and Verification Machines •Delivers Failsafe Tag Data Quality
  22. 22. © 2014 Impinj, Inc. 22 Monza R6 : World’s Fastest Tag Chip Monza R6 and ItemEncode enable service bureaus to deliver high-volume and fast turn around time Monza 5 + STP Monza R6 + ItemEncode (STP 2.x) 3,000+ tags per minute 9,500+ tags per minute
  23. 23. © 2014 Impinj, Inc. 23 Think Green High Performance and AutoTune is enabling the industry to transition to environmentally friendly paper inlays
  24. 24. © 2014 Impinj, Inc. 24 Summary •Monza R6 is designed to scale Item Intelligence applications such as Retail –Full generation ahead performance –Enterprise-class data integrity –Consistent performance across various materials –Smaller sized, world-wide tuned tags –Larger coverage area with xArray gateway –Breakthrough encoding speed with ItemEncode –Environmentally friendly tags

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