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Revolutionizing Metal Asset Tracking

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Revolutionizing Metal Asset Tracking

  1. 1. Revolutionizing Metal Asset Tracking Featuring:June 2012
  2. 2. Today’s Presenters & Agenda Impinj Monza® Chips •Challenges of On-Metal Applications •Read Range & Orientation Insensitivity Nikhil DeulkarMonza Sr. Product Line Manager Xerafy Metal Skin™ Inlay •Introduction to Metal Skin Series •Case Studies •Go-to-Market Strategy with Converters Evelyn Ong Director of Sales Label Conversion •Conversion & Label Capabilities •General Pricing & Availability Questions & Answer Session Patrick Stalling RFID Project Manager June 2012 May 2012
  3. 3. About Impinj, Inc. • Leading provider of UHF RFID solutions for identifying, locating, and authenticating items • Innovative product portfolio – Tag chips – Reader chips – Readers & Antennas • Enabling numerous industries – Retail – Pharmaceutical – Food and beverage – Consumer electronicsJune 2012 May 2012
  4. 4. RFID On-Metal – Growth Opportunity VDC estimates EPC Gen 2 On- Metal tag market at $80M in 2012 growing at 48% CAGRJune 2012 May 2012
  5. 5. Challenges of On-Metal Applications Consistent read range on Ability to apply to curved and off metal surfaces Consistent read range Ease of applying human- irrespective of orientation readable labels Regional frequencies – Ruggedness ETSI, FCC Can an RFID tag be designed to do it all?June 2012 May 2012
  6. 6. Solution: Monza® 4QT and Metal Skin™ • Up to 128b EPC, 96b Serialized TID • 512b User Memory with four 128b permalockable blocks • QT® privacy and True3D™ antenna technologyJune 2012 May 2012
  7. 7. Monza 4QT with True3D™ Technology 90º 10m 2m 180º 0º 270º Conventional dipole antenna with Monza 4 True3D™ antenna using dual independent ports of Monza 4June 2012 May 2012
  8. 8. About XerafyWorld’s smallest and most extreme EPC UHF RFID-on-metal tagsManufacturer of unique tag products for the most challenging andenvironmental durability requirementsIndustrial Grade Solutions for automotive, aerospace, energy, IT,construction and healthcare market.Worldwide presence: Xerafy Ltd. is headquartered in Hong Kong withoffices in Shanghai, UK, Dallas and worldwide network of partners.Award winning Innovative TechnologyJune 2012
  9. 9. Introduction of Metal Skin Series Features • High performance, cost effective inlay • Performs reliably on and off metal • Conforms to standard label converting processes Metal Skin Mercury Inlay • Lightweight and flexible with paper-thin profile Metal Skin Titanium InlayJune 2012
  10. 10. Metal Skin Applications• Product authentication• Cylinder Tracking• Pipe Tracking• Industrial Equipment Tracking• IT Server Tracking• Mobile assets: iPads, laptops, scanners• Medical Device Unique Identification (FDA UDI)• Global Supply Chain Management• Pharmaceutical anti-counterfeiting oil packaged drugs• Returnable Transport Items and containers• Tracking MetalsJune 2012
  11. 11. Metal Skin IT Case StudyOverview:Large manufacturer required a solution to track mobiledevices iPads and laptops used by employees for increasedaccountability and reduction of theft.Challenges:Solution required a tag that works on metal surfaces, thin enoughto fit into a case, and low profile. Traditional on-metal tags wereunsuitable due to the thickness and bulkiness.Solution: Xerafy’s Metal Skin Titanium RFID label printed withhuman readable and barcode. Mobile device ID was associatedwith employee ID to enable check-in and check out. Mobileassets were integrated with company’s security systems to matchemployee badge and tied to inventory management system.Benefits: Increased sense of accountability resulting in reduction of thefts Fast and effective inventory management Cost reduction in replacement laptops and iPads June 2012
  12. 12. Metal Skin Keg Case StudyOverview:Australian beer keg distributor required a solution to trackmetal kegs for accurate location tracking in the supply chainas well as identify source of damage.Challenges:Solution required an easy to apply reusable RFID label that workson curved metal surfaces with stacked kegs. Traditional on-metaltags need flat surface or special attachments and kept gettingremoved.Solution: Xerafy’s Metal Skin Mercury RFID label printed withhuman readable, barcode, and QR code. Fixed readers werestationed at the brewery dock to encode contents and customeridentification. Distributors used mobile devices for check-in andcheck out delivery service. Some retail locations are addingreaders to automate their keg inventory.Benefits: Improved service in delivery and pickup Decrease the man-hours spent tracking the kegs Reduce the need to order additional kegs Track damaged kegs to source June 2012
  13. 13. Benefits over other Auto-ID methods Cost EffectiveJune 2012
  14. 14. Go-to-market strategy with ConvertersJune 2012
  15. 15. About MPI Label SystemsEstablished in 1968 MPI is one of the largest privatelyheld label companies in the USA• 10 Locations• 10 Years in the RFID label and tag industry• Flexo, Shrink, RFID labels, Labeling Systems, Printers and RFID readers• Custom, Stock Service Bureau, Blank, Contract Labeling, 10 Clr Flexo Printed LabelsFor more information: www.mpilabels.com Phone: 330.238.4200June 2012
  16. 16. Metal Skin Mercury Label Form Factor • Durable polyester face material • Adhesive temperature range -40º to 302º F • Finished Label Size: 4” width x 1.375” height • Printable on Zebra RFID printerJune 2012
  17. 17. Print and Encode Solution• Supplied in 8” OD Rolls 6” ID cores (sheet option available)• Variable data printed with a durable resin thermal transfer ribbon• Pricing (quantity driven) < $1• Lead time 5-8 weeksJune 2012
  18. 18. Questions & Answers Nikhil Deulkar Monza Sr. Product Line Manager ndeulkar@impinj.com Evelyn Ong Director of Sales evelyn.ong@xerafy.com Contact me for samples! Patrick Stalling RFID Project Manager pstalling@mpilabels.comJune 2012 May 2012

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