Real Solutions for Enterprise 2.0 Challenges


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  • 50% of Companies Entering Social Media Have No Plan ( of firms agree it is important to have a social media plan, suggesting perhaps the lack of a cohesive planning process is preventing the company from moving forward to adopt strategies for the social channelSeventy-one percent of respondents with a plan (71%) indicate they use social media for public relations communications, and 55% say that they use social media for sales-related activities. Only 16% say their human resources team is using social media for recruiting, employee retention, training and development, etc. Just 26% use it for customer service.Of those companies that work from some plan, 94% say that marketing activities are included in the plan and 71% say that the Marketing Department is the group with the primary responsibility for creating and maintaining the firm’s social media presence.Source 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users.By 2012, over 50 percent of enterprises will use activity streams that include microblogging, but stand-alone enterprise microblogging will have less than 5 percent penetration.Source According to Boston-based research firm IDC, 51% of workers in the United States use social media in the enterprise. Roughly 5% are part of a corporate initiative while about 33% of employees embark on a self-directed initiative. And according to IDC data, 15% of businesses are using social media for work.
  • The average Intel employee dumps one day a week trying to find people with the experience & expertise plus the relevant information to do their job…Let me just say that it is motivating us to take action.Laurie BuczekEnterprise Social Media Program Manager, Intel71% agree that it is easier to locate "knowledge" on the web than to find it within their internal systems.AIIM Industry Watch Collaboration and Enterprise 2.0, 2009If HP knew what HP knows, we would be three times as profitable.Lewis E Platt, former CEO of HPThere's a huge opportunity to leverage skills and expertise you already have in your company, but the problem is finding it.Rick Hutley, VP Internet Business Solutions at CiscoAll businesses are media businesses, because whatever else they do, all businesses rely on the managing of information for two audiences -employees and the world.Clay Shirky, author“”Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.Rupert Murdoch, Global Media Entrepreneur
  • Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.Andrew McAfeeAssociate ProfessorHarvard Business School
  • Real Solutions for Enterprise 2.0 Challenges

    1. 1. Real Solutions for Enterprise 2.0 Challenges<br />By<br />Impetus Technologies<br />Recorded version available at:<br /><br />
    2. 2. Agenda<br />Enterprise adopting Social Media<br />Advantages<br />Obstacles to a Social Enterprise<br />What’s Missing?<br />Towards a rich collaborative enterprise<br />Our Solution<br />Introduction and Overview<br />Key Takeaways<br />Recorded version available at:<br /><br />
    3. 3. Enterprises adopting Social Media<br />Recorded version available at:<br /><br />
    4. 4. Advantages - Social Enterprise<br />Recorded version available at:<br /><br />
    5. 5. Obstacles to a Social Enterprise<br />
    6. 6. What’s Missing?<br />Recorded version available at:<br /><br />
    7. 7. Enterprise 2.0 - Three Wings of Action<br />
    8. 8. Do It The IBM Way : A Case Study<br />Recorded version available at:<br /><br />
    9. 9. Need of the Hour<br />
    10. 10. Enterprise Solution - Esprit<br />
    11. 11. Adding Social Layers with Esprit Quadrants<br />Recorded version available at:<br /><br />
    12. 12. Social LayerIncrease Adaptability With Rich Collaboration<br />
    13. 13. Social LayerAdd the viral effect<br />
    14. 14. Social LayerInformation flow with social pipes<br />
    15. 15. Social LayerDetermine the RoI with social analysis<br />
    16. 16. Solution Snapshot<br />
    17. 17. Key Takeaways <br />Recorded version available at:<br /><br />
    18. 18. What Next?<br />Recorded version available at:<br /><br />
    19. 19. Impetus Technologies <br />Recorded version available at:<br /><br />
    20. 20. Questions<br />Recorded version available at:<br /><br />
    21. 21. Thank you<br />For more information, <br />write to us or<br />Recorded version available at:<br /><br />