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IMPACT MEETUP
Modelling your impact
6.4.2016
www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi
WELCOME
● Jan 26th: How to structure an impact enterprise using the Social
Business Model Canvas
● Feb 24th: Today’s coope...
WHAT IS IMPACTOR & WHO ARE WE?
www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi
I thought I’d start off
with some great
examples…
www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi
www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi
BUT THAT’S NOT IMPACT?!?!
www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi
THE CUSTOMER
(BENEFICIARY) IS
ALWAYS RIGHT
HUMAN-CENTERED DESIGN:
● Who is the consumer? Does the
design reflect the user ...
EXISTING IMPACT MEASUREMENT TOOLS
www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi
...and many, many mo...
Golden rule of data
measurement:
data is only as useful as
the decisions and
ACTION it leads to
Don’t aim for perfection,
...
WHAT IS THE POINT IN MEASURING IMPACT?
“Don’t just prove impact, improve it” -Acumen
→ Impact measurement modelling = prod...
THEORY OF CHANGE ≈ logic model ≈ impact model
● Commonly used term
● Theory of Change* defines long-term goals and then ma...
Acumen’s take on THEORY OF CHANGE (ToC)
SOURCE: Making Sense of Social Impact: Acumen’s Building Blocks for Impact Analysi...
Define your target
customer or beneficiary
What unit makes most sense to work
with? E.g. individual, household,
classroom,...
Adapted from: Making Sense of Social Impact: Acumen’s Building Blocks for Impact Analysis course on NovoEd https://novoed....
IMPACT
● What is the change you want to see in the world?
● What problem are you solving?
● Longer-term effect that can be...
OUTCOME
● The immediate benefits to customer for using the
product
● E.g. solar lantern company: more time for livelihood ...
ASSUMPTIONS between impact & outcome
● What does the customer do that leads to longer term
improvement over time?
● What c...
OUTPUT
● Product / service being used at household / customer
level
● E.g. solar lantern company
○ Amount of lanterns in u...
ASSUMPTIONS between outcome & output
● How is the household using the product?
● What could go wrong?
● What has to be tru...
INPUT
● Primary product / service offered by the organization
● Sometimes divided into input & activities
● E.g. solar lan...
ASSUMPTIONS between output & input
● What is assumed for the product to make it to the
customer to use?
● E.g. solar lante...
Adapted from: Making Sense of Social Impact: Acumen’s Building Blocks for Impact Analysis course on NovoEd https://novoed....
EVIDENCE REVIEW
Identify which pieces of the TOC need to
be verified through further evidence
review to gain clarity and p...
METRICS: a whole separate (important)
conversation
IRIS Metrics: list of generally-accepted
performance metrics http://iri...
www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi
WANT TO LEARN MORE?
● Making Sense of Social Impact:
Acumen’s Building Blocks for Impact
Analysis course on NovoEd https:
...
THANK YOU!
Please feel free to
stay, mingle &
continue the
discussion :)
saila.kokkonen@impactor.fi
www.impactor.fi Facebo...
Impact Meetup: Modelling your impact
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Impact Meetup: Modelling your impact

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Impact Meetup: Modelling your impact was held at Helsinki Think Company 6.4.2016. How to model impact for the purposes of building a learning organization and improving impact, not just proving it as an external reporting requirement. Using the Theory of Change model.

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Impact Meetup: Modelling your impact

  1. 1. IMPACT MEETUP Modelling your impact 6.4.2016 www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi
  2. 2. WELCOME ● Jan 26th: How to structure an impact enterprise using the Social Business Model Canvas ● Feb 24th: Today’s cooperativism & financing cooperatives ● Apr 6th: Modelling your impact ● May 3rd: Crowdfunding for impact enterprises www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi
  3. 3. WHAT IS IMPACTOR & WHO ARE WE? www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi
  4. 4. I thought I’d start off with some great examples… www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi
  5. 5. www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi
  6. 6. BUT THAT’S NOT IMPACT?!?! www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi
  7. 7. THE CUSTOMER (BENEFICIARY) IS ALWAYS RIGHT HUMAN-CENTERED DESIGN: ● Who is the consumer? Does the design reflect the user characteristics? ● What is the consumer experience about the product? ● Why does the consumer use this product or design? ● ETC. THE CUSTOMER (BENEFICIARY) IS ALWAYS RIGHT Human-centered Design ● Who is the customer? Does the design reflect the user characteristics? ● What is the customer experience about the product? ● Why does the customer use this product or design? www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi
  8. 8. EXISTING IMPACT MEASUREMENT TOOLS www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi ...and many, many more!
  9. 9. Golden rule of data measurement: data is only as useful as the decisions and ACTION it leads to Don’t aim for perfection, but for actionable data → be a learning organization www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi
  10. 10. WHAT IS THE POINT IN MEASURING IMPACT? “Don’t just prove impact, improve it” -Acumen → Impact measurement modelling = product/service development www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi
  11. 11. THEORY OF CHANGE ≈ logic model ≈ impact model ● Commonly used term ● Theory of Change* defines long-term goals and then maps backward to identify necessary preconditions (source: Wikipedia) ○ (1) in making the distinction between desired and actual outcomes, and ○ (2) in requiring stakeholders to model their desired outcomes before they decide on forms of intervention to achieve those outcomes. www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi
  12. 12. Acumen’s take on THEORY OF CHANGE (ToC) SOURCE: Making Sense of Social Impact: Acumen’s Building Blocks for Impact Analysis course on NovoEd https://novoed.com/social-impact-2016-1
  13. 13. Define your target customer or beneficiary What unit makes most sense to work with? E.g. individual, household, classroom, community www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi
  14. 14. Adapted from: Making Sense of Social Impact: Acumen’s Building Blocks for Impact Analysis course on NovoEd https://novoed.com/social-impact-2016-1
  15. 15. IMPACT ● What is the change you want to see in the world? ● What problem are you solving? ● Longer-term effect that can be attributed to the product ● No clear line between outcome & impact ● E.g. solar lantern company: Increased income for inhabitants of slum areas www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi
  16. 16. OUTCOME ● The immediate benefits to customer for using the product ● E.g. solar lantern company: more time for livelihood & studying www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi
  17. 17. ASSUMPTIONS between impact & outcome ● What does the customer do that leads to longer term improvement over time? ● What could go wrong? ● E.g. solar lantern company: more time for livelihood & studying → assumptions: ○ Solar lantern works at night ○ Solar lantern is used for productive purposes www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi
  18. 18. OUTPUT ● Product / service being used at household / customer level ● E.g. solar lantern company ○ Amount of lanterns in use of customers ○ Time customer uses lantern www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi
  19. 19. ASSUMPTIONS between outcome & output ● How is the household using the product? ● What could go wrong? ● What has to be true about the output in order for the outcome to occur? ● E.g. solar lantern company: assumptions ○ Lantern is used correctly ○ Lantern light is strong enough www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi
  20. 20. INPUT ● Primary product / service offered by the organization ● Sometimes divided into input & activities ● E.g. solar lantern www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi
  21. 21. ASSUMPTIONS between output & input ● What is assumed for the product to make it to the customer to use? ● E.g. solar lantern company: assumptions ○ The sold lantern ends up being used ○ The sold lantern works www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi
  22. 22. Adapted from: Making Sense of Social Impact: Acumen’s Building Blocks for Impact Analysis course on NovoEd https://novoed.com/social-impact-2016-1
  23. 23. EVIDENCE REVIEW Identify which pieces of the TOC need to be verified through further evidence review to gain clarity and prove you are having impact Test your assumptions - ask questions that are... Specific Measurable Understandable Relevant Framed Consider what implications they have for your current model www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi
  24. 24. METRICS: a whole separate (important) conversation IRIS Metrics: list of generally-accepted performance metrics http://iris.thegiin.org/metrics/list Co-developed by the Rockefeller Foundation, Acumen and B Lab in early 2008. Managed by the GIIN (Global Impact Investing Network) since 2009. Select decision-oriented metrics Prioritize metrics Ask key questions: what, why, how, when, who? Set performance targets Iterate www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi
  25. 25. www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi
  26. 26. WANT TO LEARN MORE? ● Making Sense of Social Impact: Acumen’s Building Blocks for Impact Analysis course on NovoEd https: //novoed.com/social-impact-2016-1 ○ Still available until April 20th! ● Acumen’s Lean Data initiative http: //acumen.org/ideas/lean-data/ ● Lean Data Approaches to Measure Social Impact May 10, 2016 - June 8, 2016 https://novoed.com/lean-data ● Sign up for the Impactor mailing list at www.impactor.fi & keep an eye out for what we have planned on the topic www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi
  27. 27. THANK YOU! Please feel free to stay, mingle & continue the discussion :) saila.kokkonen@impactor.fi www.impactor.fi Facebook: Impactor Consulting Twitter: @impactor_fi

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