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E-COMMERCE
Vaimo E-commerce Seminar
Gallagher Estate, Gauteng
AGENDA
1. 9h00 Registration opens with Coffee – (Eddie)
2. 10h00 Introduction – Immo Böhm
3. 10h10 eCommerce, Vaimo - Immo Böhm
4. 11h00 SEO & eMarketing, GoFish, Peter Fish
5. 11h30 Payment Gateways, PayU, Charles Elliman
6. 12h00 Legal aspects of e-commerce, Cyberlaw Consulting,
Liesl Briel
7. 12h30 Closing and Q&A - Kevin Clarke
8. 13h00 After Event
9. 14h00 End
DIRECTOR, VAIMO
IMMO BÖHM
Windhoek, Pretoria
Science + Development + Design + Innovation
Business + Sales + Product + Digital + Web
= Ecommerce!
AGENDA
Whats’ new & happening
Getting started
Threat to Retailers
THREAT TO RETAILERS
…and everyone else in the supply chain!
WHAT’S THAT GOT TO DO WITH
E-COMMERCE?
RETAIL UNDER THREAT
• 13 000 Malls closed in USA last year
• Online shopping grows 30% year on year
• Traditional Retail under threat
..BUT WHY?
NEW & HAPPENING
Mobile
MOBILE
• What is it?
• Is it important?
• What’s the problem?
• What must we do?
MOBILE:
WHAT IS IT?
• Are you mobile?
• Are you desktop?
• What’s the difference?
MOBILE:
WHAT IS IT?
• Smaller screen
• Sometimes a lot, sometimes a little
• Touch
• No keyboard
• No cursor
MOBILE:
IS IT IMPORTANT?
• The PC is dead
• We only buy mobile devices
MOBILE:
IT DOMINATES ALL…
MOBILE:
…EXCEPT THE WEB
WHY?
FROM NATIVE TO WEB
WHY?
MEAT IN THE WAY
WHY?
IT’S NOT THE SAME
WHY?
IT’S SLOW
THE WEB ON MOBILE,
NOT EXACTLY A PARTY…
APPS SET THE BAR
HIGH
• Touch
• Sharp
• Focus
• Recognize me
• Hardware
• Performance
BUT…
• We can’t replace every
site with an app
• Connection is slower
• Browser is weak
SO WE HAVE TO
• Look like an app
• Act like an app
• Shed weight
HOW?
WE WANT DESKTOP-
GRADE
• Content
• Features
• Interface
• Readability
BUT…
• Screen is smaller
• Sometimes portrait,
sometimes landscape
• Different size
SO…
• Everything must be
available
• Content and layout
must adapt
HOW?
MOBILE:
WHAT MUST WE DO?
• Look & act like an app
• Shed weight
• Make everything available
• Adapt content & layout to screen size
MOBILE:
RESPONSIVE WEB DESIGN
MOBILE:
RESPONSIVE WEB DESIGN
MOBILE:
DEMO
• Eton - http://www.etonshirts.com
• Björn Borg - http://www.bjornborg.com
• P O. P - http://www.polarnopyret.com
• Bauhaus - http://www.bauhaus.se
• CUM Books - http://www.cumbooks.co.za
• Konga - http://www.konga.com
HOW TO START/ADAPT
Find the approach that is relevant for your business
THANK YOU!
www.vaimo.co.za
www.facebook.com/VaimoGlobal
www.twitter.com/vaimoglobal

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E-Commerce Seminar on Mobile, SEO, Payments & Legal Aspects

Editor's Notes

  1. UX from a Vaimo perspective How do we see it? How does it affect the work we do? What have we learned? - How have we applied it?
  2. It works, but it hurts
  3. It works, but it hurts
  4. Pain, not a good UX
  5. How is this a problem? What to do about it?