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"VR/AR: 2018 review + 2019 preview" according to Swedish XR developers

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Eight Swedish XR industry professionals weigh in on what happened in 2018, and what 2019 might bring for virtual and augmented reality.

The original blog post with the full survey/interview results is published here: https://www.immersivt.se/sa-har-ser-svenska-ar-vr-utvecklare-pa-2018/

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"VR/AR: 2018 review + 2019 preview" according to Swedish XR developers

  1. 1. SWEDISH XR DEVS: 2018 REVIEW / 2019 PREVIEW NICLAS JOHANSSON, IMMERSIVE OPEN HOUSE, STOCKHOLM, 17/1-2019 2018: - MATURING ADOPTION - ON AUGMENTED REALITY... - CONSUMERS / GAMING VR/AR IN SWEDEN: - POTENTIAL FOR IMPACT - VR EDUCATION - SWEDISH MODESTY? NOT HERE! - BRACE FOR IMPACT... 2019: - SAFE PREDICTIONS - APPLICATIONS: GAMING / B2B - DEEP TECH - BACK TO THE GOOD OLD DAYS - MOONSHOTS?
  2. 2. 2018: MATURING ADOPTION VR IS STARTING TO SOLVE REAL PROBLEMS AT SCALE, ESPECIALLY IN ENTERPRISE TRAINING WE'RE STARTING TO SEE THE EFFECT OF THE LAST FEW YEARS' LARGE INVESTMENTS IN THE XR SECTOR STRONG POSITIVE TREND IN NUMBERS OF VR USERS, BASED ON DATA FROM STEAM AND OTHERS. OCULUS GO BECOMING SUCH A SUCCESSFUL AND WELL RECEIVED PRODUCT IS VERY POSITIVE TOO MORE AND MORE BUSINESSES ARE STARTING TO USE VR/AR IN OPERATIONS SERIOUSLY - THEY'RE PAST PILOTS AND TESTING
  3. 3. 2018: ON AUGMENTED REALITY... A FULL-ON EXPLOSION OF REAL USE CASES HAVE STARTED TO INFLUENCE PEOPLE'S METHOD OF USING TECH IN THEIR DAILY WORK. NO MATTER THE TYPE OF PHYSICAL PRODUCT YOUR WORK INVOLVES, YOU EXPECT TO BE ABLE TO VISUALIZE IT IN 3D AND FIND USE CASES FOR THAT VISUALIZATION WE'RE A BIT CAUTIOUS ABOUT AR. IT'S A SIGNIFICANTLY LESS MATURE MARKET THAN VR. THE WORLD HAS RE-FOCUSED FROM VR TO AR IN ANTICIPATION OF VR BECOMING MAINSTREAM AND FINDING ITS WAY INTO EVERY HOME
  4. 4. 2018: CONSUMERS / GAMING THE CONSUMER AND GAMING MARKET HAS CONTINUED ITS GROWTH IN A SLOWER PACE THAN MOST PEOPLE HAVE BEEN HOPING FOR THE CREATOR TOOLS HAVE MATURED HUGELY. THIS HAS LED TO MORE POLISHED RELEASES OVERALL - FOR GAMES AS WELL AS OTHER PRODUCTIONS
  5. 5. VR/AR IN SWEDEN: POTENTIAL FOR IMPACT MORE AND MORE COMPANIES ARE ADOPTING IMMERSIVE TECH SOLUTIONS AND IT'S NO LONGER SEEN AS JUST A GIMMICK. SCHOOLS COULD GAIN SO MUCH FROM IMMERSIVE TECH. IN VR THERE'S 100% FOCUS ON THE EXPERIENCE. YOU COULD USE EYETRACKING TO FOLLOW EACH INDIVIDUAL'S EXPERIENCE. TEACHERS COULD ASK QUESTIONS AND EVERY STUDENT COULD ANSWER INDIVIDUALLY IN THEIR HEADSETS. IT WOULD BE A GREAT WASTE IF SCHOOLS DON'T REALIZE THE GREAT BENEFITS TO BE HAD FROM VR. LOTS OF STUDIES HAVE EMERGED THAT INDICATE THE BIG IMPACT THAT VR COULD HAVE IN AREAS SUCH AS REHABILITATION AND EDUCATION.
  6. 6. VR/AR IN SWEDEN: XR EDUCATION TODAY THERE'S EVEN FULL-TIME VR SCHOOL PROGRAMS FROM NACKADEMIN AND OTHER EDUCATORS FOR THOSE WHO'RE LOOKING TO ENTER THE INDUSTRY THE DEMAND FOR XR SKILLS AND THE NUMBER OF INDIE GAME STUDIOS ARE ON THE RISE. AS A RESPONSE, SEVERAL SCHOOL PROGRAMS FOR VR/AR HAVE STARTED AND ARE ALREADY GENERATING FRESH TALENTS
  7. 7. VR/AR IN SWEDEN: MODESTY? NOT HERE! HIGH QUALITY EDUCATION COMBINED WITH SWEDISH INNOVATIVENESS AND TYPICAL SCANDINAVIAN APPROACH TO TECH HAVE POSITIONED SWEDEN AS A LEADING HIGH TECH STARTUP NATION . HIGH LIKELIHOOD FOR AR/VR TO BE "THE NEXT BIG THING". TECH SKILL LEVEL IS VERY HIGH AND SWEDEN HAS DESERVEDLY HIGH CONFIDENCE IN THE GAMING INDUSTRY. WE'RE PERFORMING AT GLOBAL ELITE LEVEL AND WE'RE GETTING EVEN STRONGER WITH VR/AR. WITH THE STRONG SWEDISH POSITION IN THE GAMES INDUSTRY WE POSSESS THE TECHNICAL SKILLSET TO LEAD THE VR/AR-REVOLUTION. IN OTHER WORDS - THERE'S A GREAT OUTLOOK FOR THOSE WHO CAN SURVIVE THE STRUGGLE THESE TOUGH YEARS. IVAR: SWEDEN IS A HIGHLY ESTEEMED NATION WHEN IT COMES TO VR AND AR PRODUCTION. SWEDEN IS A VERY STRONG AND HIGH-PROFILE NATION IN VR/AR. MANY BUSINESSES UNDERSTAND THE FINANCIAL BENEFITS OF XR PROJECTS, AND WE HAVE MANY SKILLED DEVELOPERS AS WELL AS ENTHUSIASTS.
  8. 8. VR/AR IN SWEDEN: BRACE FOR IMPACT... SWEDEN IS ON THE CUTTING EDGE WITH VR AND AR. BUT THE LIKELIHOOD OF AN APPROACHING RECESSION MEANS THAT IT'LL PROBABLY GET TOUGHER FOR STARTUPS IN GENERAL AND ESPECIALLY SO FOR STARTUPS IN IMMATURE MARKETS SUCH AS VR AND AR.
  9. 9. 2019: SAFE PREDICTIONS HARRY POTTER: WIZARDS UNITE WILL BE THE BIGGEST AR GAME SINCE POKEMON GO. BIG BRANDS COMBINED WITH INNOVATIVE TECH IS A WINNER! MICROSOFT HOLOLENS 2 WILL TAKE A STRONG POSITION WITH THEIR BIG AND OPEN ECOSYSTEM. NEW AND EASY-TO-USE HARDWARE LIKE OCULUS QUEST IS A BIG STEP FORWARD. CONSUMER MARKET WILL PROBABLY NOT BLOW UP. 2019 WILL BE THE START OF DET BIG VR YEAR. QUEST, MORE AND BETTER GAMES AND EXPERIENCES TO ATTRACT THE MASS MARKET. FINALLY A VR CONSOLE THAT CAN BE COMPARED TO NORMAL GAMING CONSOLES ON THE MARKET! THE THRESHOLD TO GET INTO VR IS STEADILY GETTING LOWER. WITH HEADSETS LIKE OCULUS QUEST AND VIVE COSMOS , NON-ENTHUSIAST CONSUMERS CAN EASILY GET STARTED THE OCULUS QUEST LAUNCH WILL BE A MAJOR MILESTONE
  10. 10. 2019: APPLICATIONS: B2B/GAMING THE VR GAMING SEGMENT IS SEEING HIGH GROWTH. VR GAMING IS MATURING INTO ITS OWN IDENTITY - CREATING GAMES THAT WOULD NEVER WORK IN TRADITIONAL RECTANGLE DISPLAYS. THE BOUNDARY BETWEEN "GAMES" AND "INTERACTIVE STORYTELLING EXPERIENCES" WILL GET BLURRIER. GLEECHI: GROWTH WILL CONTINUE TO BE FUELED BY APPLICATIONS THAT PROVIDE A CRITICAL BUSINESS VALUE. WARPIN: BUSINESS CLIENTS ARE GETTING MORE AND MORE INTERESTED IN VR AND AR. VR IS PARTICULARLY SUITED FOR COMPANY TRAINING APPLICATIONS.
  11. 11. 2019: DEEP TECH EYETRACKING IN HEADSETS. INSIDE-OUT TRACKING AND WIRELESS. WE'RE STARTING TO SEE AI AND VR TOGETHER. THERE'S A RUMORED HARDWARE SOLUTION FOR SIMULATOR SICKNESS THAT I'M LOOKING FORWARD TO TRYING OUT. NEW DEVELOPER TOOLS SUCH AS UNITY WITH PROJECT MARS, UPDATES TO UNREAL ENGINE AND ADOBE - ALL OF WHICH WILL MAKE IT EASIER FOR US AND OTHERS TO DEVELOP IN BOTH AR AND VR. COMPLETE SOLUTIONS WITH EYETRACKING FROM SWEDISH TOBII AND HEADSETS WITH HUMAN-EYE RESOLUTION FROM FINNISH VARJO. THERE WILL BE A BIG FOCUS ON DEVELOPMENT OF DEVICES WITH BOTH VR AND AR CAPABILITIES WEBVR, 24 YEARS AFTER VRML, WILL HAVE ITS BREAKTHROUGH
  12. 12. 2019: BACK IN THE SADDLE? 2019 WILL BE A VERY INTERESTING YEAR. MAYBE WE'LL SEE A RETURN OF THE BIG INTEREST AND HYPE LEVEL WE HAD BACK IN 2015/16. I HOPE THAT VR TECH CAN FIND ITS WAY BACK TO CONSUMERS AND BUSINESSES, LIKE IT WAS A FEW YEARS AGO.
  13. 13. 2019: MOONSHOT PREDICTIONS IT WOULD BE EXTRA EXCITING IF APPLE WERE TO RELEASE THEIR AR GLASSES DURING SPRING OR FALL 2019. AN EXPANSION OF THE CONSUMER SEGMENT. TENDENCIES LIKE - SOMEONE WHO WANTS TO START PAINTING, INSTEAD OF GOING TO THE STORE TO BUY BRUSHES AND COLORS, WILL CHOOSE TO PAINT THROUGH THEIR VR HEADSET.
  14. 14. Digitalisering!
  15. 15. Tack! Niclas Johansson immersivt.se niclas@vrsverige.se 0704-239147

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