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5 Habits to Ban from Your SEO Portfolio


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You just take into account the keywords, write what Google wants, have a lot of content and so on. But it’s more than that. Some rules have changed, new things have been added every year, some of them are too old for today’s market.

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5 Habits to Ban from Your SEO Portfolio

  1. 1. 5 Habits to Ban from Your SEO Portfolio /blog/5-habits-ban-seo-portf olio/ Chris Dill People Think SEO Is Easy You just take into account the keywords, write what Google wants, have a lot of content and so on. But it’s more than that. Some rules have changed, new things have been added every year, some of them are too old f or today’s market. On the other hand, habits are not bad on their own: usually we develop habits because it’s easier to do an everyday job like this. But if we start to abuse them or if we don’t adjust them to the trends or to what we actually need to do or get, they can be bad. And that is the moment when we need to stop using them. It’s almost the same thing in the SEO industry. Af ter a while, you develop habits , as a necessity. Some of them are a result of a positive experience, other are used f or convenience. Whatever is their cause, habits are not helping as much as you thing they do and you should stop using them. Here are f ive most used habits that should be ban f rom any SEO specialist portf olio: You write for search engines, not for people This is one of the biggest bad habits that SEO specialists have. You should stop it immediately since the new algorithms are now optimized to f ind personalized content, unique. The keywords density doesn’t matter anymore; what is really important is that your content is relevant f or people, that users interact with your website and share the inf ormation. Creating thin content It is a bad old SEO method that just doesn’t want to die. It is hard to get rid of old habits, but it’s time to stop creating thin content. It is important to have good quality and unique content, that is written by specialists f or a target group. You need to know who are you writing f or and you need to like writing! Duplicate content and plagiarism Even if this is a taboo f or SEO specialists, it still happens. But search engines are smart enough to discover duplicate content and any kind of plagiarism, so it is better to avoid it. If you content will be detected as duplicate, search engines will ignore it and your ranking will decrease. That is why is important to have unique f resh content. Plus it will make your readers stay longer on your articles and share them. Ignoring social media signals
  2. 2. Social media became a part of our lif e so search engines started to check if your website is sending social media signals. The websites positions in the new rankings depend a lot of the social media signal that the website sends. Pay attention to social media platf orms and you will see your ranking increasing. Actions without a strategy This will never work. It is useless to implement dif f erent tactics, to pay attention to keywords or to f ocus on rankings, if you don’t have any strategy. That is why many people f ail in marketing. You need a strong SEO plan and with clear actions and goal. Test it and you will see the result! These are some really common mistakes that many SEO specialists made at least once in their lif e, but they are not the only ones. Keep in mind that content is the most important SEO tool and try to be unique in everything you do. Do you have any bad habits? Have you worked with anyone in the marketing or SEO industry who has a bad habit or two? Feel f ree to post them below and I will add them to the list! Interested in some of these topics? Need some help with thin content or social media management on your website? Let us know! Chris Dill SEO Expert at Virginia SEO Christopher Dill is a Christian entrepreneur who loves web design, marketing, and anything on a computer. He is the creator and author of The Dill Design, a local Virginia web design company. He also runs Virginia SEO, which is a SEO and inbound marketing company. Chris is currently f inishing up his Master of Inf ormation Systems at University of Phoenix, and works by day as a Senior Network Engineer. Latest posts by Chris Dill (see all) 5 Habits to Ban f rom Your SEO Portf olio - April 21, 2014 Bluehost Outage Af f ecting This Website - April 17, 2014 A Fight To The Death: Inbound Vs. Outbound Marketing - April 13, 2014