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Brand Content: New Forms of Brand Communication

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Slides of my conference about Branded Content at Inesdi Institute, October 12th, 2014. Barcelona.

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Brand Content: New Forms of Brand Communication

  1. 1. branded content: new forms of brand communication -­‐ montecarlo Instituto Inesdi - 2014, November, 12th -
  2. 2. we always need Context, but… why?
  3. 3. context: right here, right now
  4. 4. hi, I’m Montecarlo @Imastranger
  5. 5. and this is a business school
  6. 6. some clues about communication
  7. 7. we are social animals
  8. 8. we share experiences
  9. 9. we tell stories
  10. 10. from theatre…
  11. 11. through literature…
  12. 12. to mass media
  13. 13. receiver receiver receiver sender ))))) receiver receiver receiver receiver
  14. 14. - one direction - same time - same message
  15. 15. but… what about “new” media?
  16. 16. from mass media to bit media (welcome to the XXIth century)
  17. 17. we are wired
  18. 18. O)))))) ((((((O
  19. 19. - all directions - any time/place - personal message
  20. 20. we live in a global society
  21. 21. …but (in some way) it’s still based on a consumer economy
  22. 22. advertising (as we knew it) doesn’t work anymore
  23. 23. what about brands?
  24. 24. what about brand communication?
  25. 25. commercials
  26. 26. more commercials
  27. 27. more and more commercials
  28. 28. product placement
  29. 29. h$ps://www.youtube.com/watch?v=CK9lRE9l9zY
  30. 30. branded content
  31. 31. h$ps://www.youtube.com/watch?v=MKIpnBteI7Y
  32. 32. from possession to use
  33. 33. …to experience
  34. 34. we need to share stories
  35. 35. our stories
  36. 36. true stories
  37. 37. …but first we will have to understand who we are
  38. 38. Thank you very much! montecarlo www.imastrangerheremyself.com www.quimicavisual.com @Imastranger

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