Amazon case

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Amazon case

  1. 1.
  2. 2. Done by : Iman Abdul Razek 25581<br />Rawan Aida 28542<br />MCM 354 “Internet Marketing” Amazon’s Case <br />
  3. 3. Amazon’s history<br />Amazon. Com is specialized in e-commerce.<br />Founded in 1994 by Jeff Bezos<br />Started as a store to sell books online.<br />
  4. 4. Benefits and limitations of Amazon's online retail model?<br />Benefits:<br /><ul><li>Easy Access
  5. 5. Variety of Goods
  6. 6. Privacy
  7. 7. Secuirty</li></ul>Limitations:<br /><ul><li>Shipping Time
  8. 8. Shipping Cost
  9. 9. Communication
  10. 10. Product</li></ul>Benefits<br />Limitations<br />
  11. 11. How does Amazon change the market for books?<br />KINDLE<br />http://www.youtube.com/watch?v=Lf_jeOVPN0k&feature=related<br />
  12. 12. Average Amazon Sales Rank<br />
  13. 13. How does the design of Amazon help the user to locate a product?<br />Departments<br />Cart<br />Promotions<br />
  14. 14. What is collaborative filtering? How does Amazon use this technique?<br />Collaborative filtering is filtering information that involve several data to analyze the customers’ profiles.<br />
  15. 15. Used Books<br />“Used Books doesn’t hurt either authors or new book’s industry” Jiff Bezos<br />
  16. 16. Continued …<br />Offering used books are simply good for customers<br />Offering customers a lower-priced option causes them to visit the site more frequently.<br />Amazon should not have to compensate the publisher.<br /> Student’s situations. <br />
  17. 17. Thank YOU for listening <br />

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