Are you looking for ways to improve accuracy of your contextual ad targeting ?
Machine Learning ( ML ) applications using Apache Spark help in improving online campaigns by precisely predicting ad Click-Through Rate (CTR).
Machine Learning ( ML ) analyzes data and information of users' online behaviours and predicts new data for online advertising. For instance, Machine Learning ( ML ) could be used in:
- Market segmentation
- Personalized messaging
- Display advertisements and lookalike targeting
- Machine Learning ( ML ) helps to determine Customer Lifetime Value (CLV)
-Machine Learning ( ML ) helps DMPs to enhance user data for better decisions.
To know more about the benefits and applications of Machine Learning ( ML ) in online marketing, click here: https://www.imaginea.com/ad-click-prediction-using-apache-spark
You could also write to us at email@example.com to know about ML applications & ML Algorithm .