Are you looking for ways to improve accuracy of your contextual ad targeting?
Machine Learning applications using Apache Spark help in improving online campaigns by precisely predicting ad Click-Through Rate (CTR).
Machine Learning analyzes data and information of users' online behaviours and predicts new data for online advertising. For instance, Machine Learning could be used in:
- Market segmentation
- Personalized messaging
- Display advertisements and lookalike targeting
- Customer Lifetime Value (CLV)
- Data Management Platforms (DMP) to enhance user data for better decisions
To know more about the benefits and applications of Machine Learning in online marketing, click here: https://www.imaginea.com/ad-click-prediction-using-apache-spark
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