How we perceive and interact with our world is largely impacted by the colors that surround us. While going largely unnoticed as we go about our daily lives, the psychology of color and social media branding is continually affecting consumers on a deep level, especially when it comes to a daily content marketing strategy. The colors that a company chooses to represent their brand can affect the mood, feelings and behavior of their target consumer and influence whether or not a brand will become part of their selection set.
What comes to mind when you think of the color red? A shiny, red sports convertible perhaps? Maybe the flashing red police lights that usually follow? Yes, the color red is not one to shy away from an opportunity to draw attention to itself. Physiologically, this powerful color has been shown to increase heart rate and raise blood pressure. This stimulating attribute of the color red not only energies the body, but wets our appetite, making it a very desirable color for restaurants and any food-related product or service.
Is the color red appropriate for your brand? It very well could be a great strategic color or one of the worst possible options depending on your industry, product/service offering, brand messaging and the attributes communicated by your competitive landscape. Only an extensive brand audit will reveal what might be the best strategic positioning for your brand.
The following infographic takes a glance at the warm and energizing nature of red branding, from its positive and negative meanings and use around the globe to its effect on brand storytelling.