YANDEX SEO
vs.
GOOGLE SEO

Currently Yandex holds a 53% share of the Russian search market.
Google, at 35%, handles a larg...
1. Remember that Yandex 'understands' Russian
language queries better.
2. When you build incoming links, Yandex prefers
ke...
3. Improving your Yandex rankings for business-related
keywords is easier if you target geo-related search
queries. Region...
5. Currently Yandex places more emphasis on user
behavior. For Google, external site factors still
seem to be more importa...
Yandex SEO

7. Most SEO professionals agree that Yandex prefers
a ±5% keyword density while Google is usually OK
with ±10%...
10. Page title is more important when optimising for
Google. Yandex does not see the title as particularly
important and c...
12. Yandex.Ostrova (Yandex.Islands), a platform that lets
users interact with search results and site content without
leav...
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Yandex SEO vs. Google SEO

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Currently Yandex holds a 53% share of the Russian search market. Google, at 35%, handles a large volume of searches as well. For Yandex, the main success factors are better processing of Russian grammar and a range of unique local services. While not directly related to web search, it helps Yandex build visitor loyalty. Here we compare Yandex SEO with a Google one.

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Yandex SEO vs. Google SEO

  1. 1. YANDEX SEO vs. GOOGLE SEO Currently Yandex holds a 53% share of the Russian search market. Google, at 35%, handles a large volume of searches as well. For Yandex, the main success factors are better processing of Russian grammar and a range of unique local services like Yandex.Probki (an urban traffic monitoring tool). While not directly related to web search, it helps Yandex build visitor loyalty.
  2. 2. 1. Remember that Yandex 'understands' Russian language queries better. 2. When you build incoming links, Yandex prefers keyword variety (alternating between exact and broad matches and using keyword declension). Many case forms of the same word are the foundation of Russian grammar, and Yandex sees the connection between such forms. Here, Google is not that fastidious. It is more tolerant towards more exact matches in your anchors. Still, don’t overdo it.
  3. 3. 3. Improving your Yandex rankings for business-related keywords is easier if you target geo-related search queries. Region-based SEO strategy for Yandex includes creating a regional branch of your office and dedicating a page on your site or a mini-site with a subdomain to it. Then, you need set the relevant region for this minisite in Yandex.Webmaster panel. Local contact details are essential. 4. In most cases, Google is much faster at indexing new pages. Usually the difference is several days. The effect of incoming links is more visible with Google, which adjusts your position in five to seven days (in direct relation to the quality and quantity of your links).
  4. 4. 5. Currently Yandex places more emphasis on user behavior. For Google, external site factors still seem to be more important for now. At least this is what Yandex claims, and one can assume this is an actual trend. 6. When it comes to SERPs, Google can show two, three, even four results from one domain on the same page, while Yandex shows only one.
  5. 5. Yandex SEO 7. Most SEO professionals agree that Yandex prefers a ±5% keyword density while Google is usually OK with ±10%. 8. Under similar circumstances, unique texts get better rankings in Yandex. Google fights duplicate content by penalising the site while Yandex just excludes it. 9. Google places more importance on internal linking. In other words, your inner linking is more important for Google than it is for Yandex.
  6. 6. 10. Page title is more important when optimising for Google. Yandex does not see the title as particularly important and can therefore sometimes give better ranking to other pages than you have intended despite exact keyword matches. 11. Google prefers sites that update with new content more often. Yandex does not place as much importance on this factor. With this, one can conclude that Yandex likes static sites better while Google prefers dynamic sites.
  7. 7. 12. Yandex.Ostrova (Yandex.Islands), a platform that lets users interact with search results and site content without leaving the SERP, is currently a much better developed tool than Google Structured Data. A possible risk factor for SEO professionals lies in the situation when news sites might lose some of their visitors. Users will not need to visit the site, preferring to obtain the content and/or services they are searching for via Yandex.Ostrova instead. 13. With Yandex, if you face a difficulty, you can contact the support department and, if your request is detailed and well-formulated enough, get a prompt reply with relevant tips. Google support department is much slower when it comes to responding to webmaster questions. The specifics of Russian language and Cyrillic writing require businesses to hire Russian-speaking Yandex SEO professionals. Google+

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