relocate
strelka
It is not the place that graces Strelka,
it is Strelka that smartens the space
Strelka transforms
the

urban landscapes
Strelka transforms

people
How to find

?

the optimal place
!

not a
strategy

Hope is
The method

how

to strategically move Strelka
Moscow’s city fabric contains

high-potential urban pockets
Near
Underdeveloped
areas

Multifunctional
high-density
zones
Custom

Stage-Gate approach
Stage

I

To select parameters which define environment in terms of the variety of functions that are
important for the fu...
Index of density
city activity

City fabric analysis

—

7

—

5

—

6

—

4

—

3

—

1

—

2

—

0

—

7

—

5

—

—

6
...
JCS Tupolev
Index of density
city activity
—

7

—

5

—

6

—

4

—

3

—

1

—

2

—

0

—

7

—

5

—

—

6

—

4

—

—...
JCS Tupolev
Index of density
city activity
—

—

5

—

6

—

4

—

3

—

1

—

Spark Refrigeration Plant Engineering Build...
JCS Tupolev
Index of density
city activity
—

—

5

—

6

—

4

—

3

—

1

—

Spark Refrigeration Plant Engineering Build...
Field test by temporary programme:
Field test by temporary programme:
— To assess risk
Field test by temporary programme:

— To seek feedback
Field test by temporary programme:

— To check potential
Field test by temporary programme:

— To impact the area
Spark Refrigeration Plant Engineering Building

Before Strelka

After Strelka summer programme
JCS Tupolev

Before Strelka

After Strelka summer programme
New functions

To facilitate rewriting the Russian Set of Construction Rules
and Regulations (СНиП)
New functions

Urban Projects Accelerator
(UPA)
Strelka – Druzhba
five years later

— new culturally vibrant public space
— social and spatial ecosystem
Strelka takes up a new challenge
Strelka takes up a new challenge

and move again
Strelka takes up a new challenge

and move again

and again
The benefits of
strategical moving
The benefits of

strategical moving:

— preferential rental rate
The benefits of

strategical moving:

— preferential rental rate
— an opportunity
for continuous development
The benefits of

strategical moving:

— preferential rental rate
— an opportunity
for continuous development
— systematica...
Team: Dancing Stalactites

Luba Russkikh

Anna Maikova

Daniil Gavrish

Albina Nurgaleeva

Pavel Ilyichev

Architect

Mark...
Relocate strelka scr
Relocate strelka scr
Relocate strelka scr
Relocate strelka scr
Relocate strelka scr
Relocate strelka scr
Relocate strelka scr
Relocate strelka scr
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Relocate strelka scr

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Relocate strelka student competition project

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Relocate strelka scr

  1. 1. relocate strelka
  2. 2. It is not the place that graces Strelka, it is Strelka that smartens the space
  3. 3. Strelka transforms the urban landscapes
  4. 4. Strelka transforms people
  5. 5. How to find ? the optimal place
  6. 6. ! not a strategy Hope is
  7. 7. The method how to strategically move Strelka
  8. 8. Moscow’s city fabric contains high-potential urban pockets
  9. 9. Near Underdeveloped areas Multifunctional high-density zones
  10. 10. Custom Stage-Gate approach
  11. 11. Stage I To select parameters which define environment in terms of the variety of functions that are important for the future Strelka. To add the adjusting coefficients that take into account the influence of city scale attraction points in the accordance with their importance for the development of Strelka programme. To separate Moscow urban districts and industrial zones within the Ring Road into the similar sectors bordered by regional roads. To identify areas with a future potential for the development. Stage Gate one II To conduct the research of 6 selected areas by questioning experts from different fields (ESPAC Approach). Stage III Team evaluation of 4 most preferable areas selected by experts. Stage Gate two Gate three IV To select buildings according to our requirements. To test 3 locations within a short period (e.g. summer program) Stage V To move to the final location Gate four
  12. 12. Index of density city activity City fabric analysis — 7 — 5 — 6 — 4 — 3 — 1 — 2 — 0 — 7 — 5 — — 6 — 4 — — 3 — 1 — 2 — 0 City scale attraction point Industrial zone — Railroads — Metro station
  13. 13. JCS Tupolev Index of density city activity — 7 — 5 — 6 — 4 — 3 — 1 — 2 — 0 — 7 — 5 — — 6 — 4 — — 3 — 1 — 2 — 0 City scale attraction point Industrial zone — Railroads — Metro station
  14. 14. JCS Tupolev Index of density city activity — — 5 — 6 — 4 — 3 — 1 — Spark Refrigeration Plant Engineering Building 7 2 — 0 — 7 — 5 — — 6 — 4 — — 3 — 1 — 2 — 0 City scale attraction point Industrial zone — Railroads — Metro station
  15. 15. JCS Tupolev Index of density city activity — — 5 — 6 — 4 — 3 — 1 — Spark Refrigeration Plant Engineering Building 7 2 — 0 — — 5 — — «Druzhba» sport complex 7 6 — 4 — — 3 — 1 — 2 — 0 City scale attraction point Industrial zone — Railroads — Metro station
  16. 16. Field test by temporary programme:
  17. 17. Field test by temporary programme: — To assess risk
  18. 18. Field test by temporary programme: — To seek feedback
  19. 19. Field test by temporary programme: — To check potential
  20. 20. Field test by temporary programme: — To impact the area
  21. 21. Spark Refrigeration Plant Engineering Building Before Strelka After Strelka summer programme
  22. 22. JCS Tupolev Before Strelka After Strelka summer programme
  23. 23. New functions To facilitate rewriting the Russian Set of Construction Rules and Regulations (СНиП)
  24. 24. New functions Urban Projects Accelerator (UPA)
  25. 25. Strelka – Druzhba five years later — new culturally vibrant public space — social and spatial ecosystem
  26. 26. Strelka takes up a new challenge
  27. 27. Strelka takes up a new challenge and move again
  28. 28. Strelka takes up a new challenge and move again and again
  29. 29. The benefits of strategical moving
  30. 30. The benefits of strategical moving: — preferential rental rate
  31. 31. The benefits of strategical moving: — preferential rental rate — an opportunity for continuous development
  32. 32. The benefits of strategical moving: — preferential rental rate — an opportunity for continuous development — systematical changing of Moscow landscape
  33. 33. Team: Dancing Stalactites Luba Russkikh Anna Maikova Daniil Gavrish Albina Nurgaleeva Pavel Ilyichev Architect Marketing specialist Architect Cultural Project Producer Business Project Manager

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