Scarce Resource,Valuable
      Commodity or an Efficient Utility?




The Future of
Personal Digital
Information


     061...
Jarno M. Koponen
Designer, Researcher

                       Media and design research, digital
                       cu...
We create accumulating amount of
          personal data

  Our life patterns are digitized
Health
                          Social	
 

Biological


                                      Mobile
                 Per...
Transforming data into
contextualized and
conceptualized
information
                              Narratives	
 
         ...
MULTILINEAR	
 EXISTENCE
                                                        (combining	
  physical	
  &	
  non-physica...
The value of personal information is
contingent on its approved use that is
considered to be beneficial to the
individual a...
Who controls our personal information?
       (in digital services and platforms)
Economic development,
socio-technological
innovations,
transforming industry,
search for new
opportunities
Radical economy...
The value of personal data from a
      business perspective
Needs
                      Intentions

Hopes


                                   Habits
             Person


Rhytms

  ...
Forecasts, micro and
macro trends, detailed
patterns of customer
behavior
+
Real-time and micro-
targeted marketing,
adver...
Personal data = a scarce resource, a valuable commodity
Business advantage



                        sell/analyze,	
 dist...
access,	
 interaction,	
 visibility




User        Visible,	
 controllable
                information

Service,   Invisi...
Indistinct ownership policies and closed information
                                   management/processing systems




...
How can information processing and
 management be made more open
        and transparent?
 How do we find a way to unite va...
Information, as a
virtual, abstract
entity is a
process rather
than an easily
framed or owned
"artifact".
Once digitized, personal information can
be modified, copied, and distributed ad
 infinitum without the direct control of
  ...
Awareness & Change


      The significance of                        Alternative
           visible and                   ...
System-centered “vertical” approach


User                 Information?


System,
                  Service/application
Ad...
User-centered “horizontal” approach


                      Personal	
 public	
 
                 transportation	
 schedul...
The most beneficial uses of personal
   information (from an individual’s
  perspective) will triumph over the
 irrelevant ...
Digital	
 existence

Multilinear	
 existence

 Physical	
 existence
Thank you...


Questions, comments, ideas?

         jarnokoponen.net
        jarno@lasipalatsi.fi
        twitter.com/ilpa...
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The Future of Personal Digital Information – Scarce Resource, Valuable Commodity or an Efficient Utility?

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A short paper presentation "The Future of Personal Digital Information – Scarce Resource, Valuable Commodity or an Efficient Utility?" in "OPEN 2009":http://opensymposium.net/2009/program/ - Media Lab Doctor of Arts Symposium, (Media Lab, University of Art and Design Helsinki, November 5.–6.).

Published in: Design, Technology, Business
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  • I see a connection with Brett Lider's ideas on 'why Amazon is not enough' - http://radio-weblogs.com/0110772/2005/03/21.html#a1713 - http://bit.ly/cfA4is
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  • Bernd, thanks for the comment and sharing your thoughts. Like said, we need sustainable, open and functional alternatives (to be able to fully be ourselves through our multilinear existence)
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  • Thank you for sharing these slides. Make a lot of sense after hearing you talk about the concepts.

    During the past decade and half, I have registered with a few dozen vendors, shared some of my data, recorded a few dozens of passwords, and done thousands of dollars worth of business with them, banking not included. I expect this business to grow, from me, from my family, and from others. I start disliking the juggling of all the different log-ins, different interfaces, fractured identities. It becomes work that detracts from getting the business done, or from on-line shopping, all the while physical shopping had already become time-consuming and boring.

    Getting fed up with all this, I joined the fray of those who propose a simpler way to retain control of my personal data. http://bit.ly/aUVsw2
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The Future of Personal Digital Information – Scarce Resource, Valuable Commodity or an Efficient Utility?

  1. 1. Scarce Resource,Valuable Commodity or an Efficient Utility? The Future of Personal Digital Information 061109 Jarno M. Koponen
  2. 2. Jarno M. Koponen Designer, Researcher Media and design research, digital cultures MA (New Media), MA (Humanities), PhD in progress Digital information and emerging personal and collective narratives, multilinear existence, human- centered approach/design Personal future simulation systems jarnokoponen.net 8+ yrs Internet services & digital jarno@lasipalatsi.fi brands Taloussanomat, SITRA, Nokia Research Center,Veikkaus twitter.com/ilparone Ltd., Nokia News HUB, Culture Action Europe, Kaapelitehdas, City of Helsinki Education Department, Helsinki City Cultural Office. Helsinki Institute of Information Technology...
  3. 3. We create accumulating amount of personal data Our life patterns are digitized
  4. 4. Health Social Biological Mobile Person Finance Content discovery Purchase
  5. 5. Transforming data into contextualized and conceptualized information Narratives interpretations & experiences Information analysis & structuring Data
  6. 6. MULTILINEAR EXISTENCE (combining  physical  &  non-physical  environments) L TILINEAR N U AR M R A TI VES Person LINEAR & NON-LINEAR PERSONAL NARRATIVES Person
  7. 7. The value of personal information is contingent on its approved use that is considered to be beneficial to the individual according to her own standards
  8. 8. Who controls our personal information? (in digital services and platforms)
  9. 9. Economic development, socio-technological innovations, transforming industry, search for new opportunities Radical economy, “freeconomics”, mediaconomy
  10. 10. The value of personal data from a business perspective
  11. 11. Needs Intentions Hopes Habits Person Rhytms Fears Weaknesses
  12. 12. Forecasts, micro and macro trends, detailed patterns of customer behavior + Real-time and micro- targeted marketing, advertising, product development, and evaluation
  13. 13. Personal data = a scarce resource, a valuable commodity Business advantage sell/analyze, distribute, prosper Personal information protect, control
  14. 14. access, interaction, visibility User Visible, controllable information Service, Invisible, uncontrollable Company information management, analysis, distribution
  15. 15. Indistinct ownership policies and closed information management/processing systems Invisible, uncontrollable information Concrete implications in everyday life (e.g. targeted advertising, content recommendations, insurance policy).
  16. 16. How can information processing and management be made more open and transparent? How do we find a way to unite various interests and intentions regarding the versatile uses of personal information?
  17. 17. Information, as a virtual, abstract entity is a process rather than an easily framed or owned "artifact".
  18. 18. Once digitized, personal information can be modified, copied, and distributed ad infinitum without the direct control of the individual or another party.
  19. 19. Awareness & Change The significance of Alternative visible and policies, practices, invisible digital services & information applications Individual as an agent of change Open data movement, open innovation, societies and governments, awareness through conflicting interests, mashups culture, Open APIs etc.
  20. 20. System-centered “vertical” approach User Information? System, Service/application Admin Data flow(s) Data
  21. 21. User-centered “horizontal” approach Personal public transportation schedules User Service/application Data Location Traffic data Weather Personal flows forecast calendar data
  22. 22. The most beneficial uses of personal information (from an individual’s perspective) will triumph over the irrelevant and questionable uses of uncontrollable personal information.
  23. 23. Digital existence Multilinear existence Physical existence
  24. 24. Thank you... Questions, comments, ideas? jarnokoponen.net jarno@lasipalatsi.fi twitter.com/ilparone

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