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Webinar Webhouse: creare un piano editoriale per il tuo blog

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Ecco le slide del mio webinar organizzato per Webhouse dedicato al piano editoriale per blog. Per approfondire: http://www.webhouseit.com/il-calendario-editoriale-come-e-perche-usarlo/

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Webinar Webhouse: creare un piano editoriale per il tuo blog

  1. 1. Piano editoriale per il tuo blog Riccardo Esposito My Social Web Webhouse @riccardoe @webhouseit giovedì 6 febbraio 14
  2. 2. Perché lavorare sul piano editoriale? Per avere un blog professionale. Ma non solo... giovedì 6 febbraio 14
  3. 3. Il piano editoriale è una mappa per scoprire una terra nuova: non ci sono regole fisse, non ci sono gabbie. giovedì 6 febbraio 14
  4. 4. Il piano editoriale è come un ring: ci sono delle corde elastiche che gestiscono il combattimento. giovedì 6 febbraio 14
  5. 5. I punti fondamentali • Obiettivi • Target • Piattaforma • Contenuti • Tempi • Interazioni • Fonti giovedì 6 febbraio 14
  6. 6. 1. Obiettivi Cosa voglio raggiungere, quando lo voglio raggiungere. Definisco gli obiettivi temporali/operativi nel breve e nel lungo termine per delineare i passi da compiere, eliminare le incertezze, dare al blogger un punto di riferimento. giovedì 6 febbraio 14
  7. 7. Problema: obiettivi troppo semplici o troppo complessi. Soluzione: osservare e fare brainstorming. giovedì 6 febbraio 14
  8. 8. Uno schema utile giovedì 6 febbraio 14
  9. 9. 2. Target Devi scrivere per il tuo target, e soddisfare le esigenze della tua nicchia con una prospettiva personale. Le nicchie hanno il brutto vizio di saturarsi. Questo accade quando il potenziale produttivo dei blogger tende a superare la capacità di assorbimento dei lettori. giovedì 6 febbraio 14
  10. 10. Come si definisce il target? • Statistiche • Commenti • Blog • Twitter • Facebook • Google Plus • Forum giovedì 6 febbraio 14
  11. 11. Ora definisci i profili • • • • • • giovedì 6 febbraio 14 Quanti anni ha? Cosa cerca in un blog? Che lavoro svolge? Qual è la sua esperienza? Quali sono suoi obiettivi professionali? Quali saranno le sue azioni sul blog?
  12. 12. 3. Contenuti Hai capito a chi devi rivolgere la parola. Ora devi prendere una decisione importante: cosa scrivere negli articoli. Ma anche come scrivere quello che vuoi comunicare. giovedì 6 febbraio 14
  13. 13. Usa le mappe mentali per definire gli argomenti Ho reso tangibile un argomento generico, ho definito gli argomenti che rientrano nel mondo del blogging rispettando le regole delle mappe mentali. E ho creato legami gerarchici e associativi. giovedì 6 febbraio 14
  14. 14. Ora porta la mappa sul blog organizzando categorie, pagine e tag giovedì 6 febbraio 14
  15. 15. Definire il tone of voice Modello Gathercontent giovedì 6 febbraio 14
  16. 16. People with a tin ear for language will not be saved by rules and regulations, because writing is an art as m as a science - ABCCopywriting giovedì 6 febbraio 14
  17. 17. 5. Piattaforma • • • • • Formattazione Font Heading Plugin Collaborazione giovedì 6 febbraio 14
  18. 18. 6. Tempi Perché creare un calendario editoriale? • Dividere in modo omogeneo gli argomenti • Condividere il piano d’azione • Concentrare le risorse dove servono • Organizzare i collaboratori • Trovare sicurezza e costanza giovedì 6 febbraio 14
  19. 19. Quanti articoli a settimana? Dipende dalle tue risorse: io non scendo mai sotto ai 2 articoli. giovedì 6 febbraio 14
  20. 20. Come è fatto un calendario? Sulla linea orizzontale si possono inserire i giorni della settimana con data e su quella verticale gli argomenti affrontati dal blog. In ogni casella trova spazio il titolo del post. Si possono inserire altre colonne per dare ulteriori informazioni (categoria, immagine...). giovedì 6 febbraio 14
  21. 21. 7. Interazioni Il piano editoriale serve anche a definire chi e come deve interagire con i lettori che commentano. E soprattutto con quelli che criticano. giovedì 6 febbraio 14
  22. 22. 3 critiche • • • giovedì 6 febbraio 14 Refuso Sostanza Opinioni
  23. 23. Calma! La prima regola per rispondere ai commenti negativi è mantenere la calma. Non attaccare, non rispondere con toni violenti. Ricorda che anche i commenti negativi possono essere una buona occasione per crescere e ottenere visibilità. giovedì 6 febbraio 14
  24. 24. 8. Le fonti Il segreto per selezionare le fonti del tuo blog? Eliminare, eliminare, eliminare quello che non serve al tuo piano editoriale. Devi essere essenziale, efficace. giovedì 6 febbraio 14
  25. 25. Feed Rss: Feedly Ogni cartella sarà dedicata a un argomento e nominata in modo chiaro e riconoscibile. Devi gestire più argomenti per un solo blog? Dedica una cartella a ogni argomento. Devi gestire più argomenti per diversi blog? Dedica una cartella al singolo blog e poi usa i tag per specificare l’argomento. giovedì 6 febbraio 14
  26. 26. Pagina statica La segui con Google Alert giovedì 6 febbraio 14
  27. 27. Discussioni Usa le Twitter List e Hootsuite giovedì 6 febbraio 14
  28. 28. Schema finale giovedì 6 febbraio 14
  29. 29. Definisci il tuo articolo Crea una checklist da rispettare per creare un articolo giovedì 6 febbraio 14
  30. 30. La checklist • Scelta dell’argomento • Taglio • Headline • Call to action • Leggibilità giovedì 6 febbraio 14
  31. 31. Argomento: vicino al target giovedì 6 febbraio 14
  32. 32. Taglio: personale giovedì 6 febbraio 14
  33. 33. Headline: informare e incuriosire giovedì 6 febbraio 14
  34. 34. Quale funziona? Regola delle 4 U Utile, urgente, unica, ultra specifica Es: Impara a scrivere una headline magnetica Il mio consiglio: deve esserci un punto che catturi l’attenzione, che si illumini quando viene letto dalla tua nicchia. Es: Come rifiutare lavori e guadagnare di più giovedì 6 febbraio 14
  35. 35. Call to Action • Varia, non usare sempre la stessa • Una call to action per articolo • Verbo imperativo • Introduci l’ordine e dai informazioni • Non pretendere giovedì 6 febbraio 14
  36. 36. Migliorare la leggibilità • Creare paragrafi • Un paragrafo, un’idea • Usa i sottotitoli • Creare spazi bianchi per respirare • Usare immagini e altri contenuti • Eliminare il superfluo senza svilire • Usare grassetto per creare percorsi giovedì 6 febbraio 14
  37. 37. Ultimo consiglio Be yourself giovedì 6 febbraio 14
  38. 38. Approfondimento: le personas • • • • Buyer Personas Examples Free Template: Marketer's Guide to Creating Buyer Personas How Personal are Your Marketing Personas? How to Create a Convincing Marketing Persona Backstory giovedì 6 febbraio 14

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