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What Is a Book-Launch Site?

This document discusses how to create an effective book launch site to promote and sell an author's book online. It explains that a book launch site goes beyond an author's regular website by specifically focusing on marketing a new book release. The document outlines the key elements that should be included on the different pages of a book launch site, such as a landing page with a sales pitch, bonuses, and testimonials to entice purchases, as well as pages to view bonus gifts and download purchased gifts. It also notes that a book launch site can be leveraged repeatedly for future book campaigns.

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A Book Launch site?




Is it the same as my website?
I want to be a best seller online!




      My website sales are too slow.
HELP! I don’t know where to begin!

                      It’s a TOOL!

                    Once created, use it
                         over and over.
I have a website, won’t it do?

                Your website is your
                presence online.

                It’s the BIG PICTURE
                and is similar to a
                Business Plan.
Is it hard to do?




   Nope!
Get a TEAM!
What’s in it for them?

           • Marketing Exposure
           • Mailing list
           • CASH – as Affiliate
4 Key Pages = Book Launch site

                4 Key Pages are …

                1.   Landing page
                2.   Gift viewing page
                3.   Form to redeem gifts
                4.   Gift download page
The Landing Page
6 Key Elements are …

1.   Header
2.   Sales Pitch
3.   Bonus
4.   Gift Temptation
5.   Call to Action
6.   Testimonials
HEADER
BOOK
COVER
BOOK
TITLE
AUTHOR(s)
TAG
Video &
Sales
Pitch
CALL TO
ACTION
What Is a Book-Launch Site?
Do you have a   Make them drool!
  BONUS?




                         Gimme!
                         Gimme!
What is the problem
your book is the solution to?
What have people said?


Buyers like
reassurance.

3rd party
endorsements
are GOLD!
Another call to action!
Gift Viewing Page

             Include …

             1. Graphic
             2. Description
             3. Value
Gift Preview
Form Page

        Keep it SIMPLE …

        1.   Name
        2.   Email
        3.   Books bought
        4.   Payment I.D.#
Get their information
Gift Pick-up Page

             Keep it SIMPLE …

             1. Instructions
             2. Description
             3. Link
Gift Pickup
Here’s the formula …


        Landing page   Gifts (=TEAM)




  In Addition, You Get …
    •   Strategic Alliances
    •   Higher Amazon, B&N ranking
    •   Motivated Customer Database
    •   Tool for future campaigns
“Show Me About Book Publishing”
   website used by permission
     Book Launch site created by
          Shannon Parish,
     www.BookLaunchSites.com

                Cartoons by
                 Shannon
      Parish, www.ShannonParish.com



       © Copyright 2012 All rights reserved Shannon Parish

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What Is a Book-Launch Site?