A Book Launch site?Is it the same as my website?
I want to be a best seller online!      My website sales are too slow.
HELP! I don’t know where to begin!                      It’s a TOOL!                    Once created, use it              ...
I have a website, won’t it do?                Your website is your                presence online.                It’s the...
Is it hard to do?   Nope!Get a TEAM!
What’s in it for them?           • Marketing Exposure           • Mailing list           • CASH – as Affiliate
4 Key Pages = Book Launch site                4 Key Pages are …                1.   Landing page                2.   Gift ...
The Landing Page6 Key Elements are …1.   Header2.   Sales Pitch3.   Bonus4.   Gift Temptation5.   Call to Action6.   Testi...
HEADER
BOOKCOVER
BOOKTITLE
AUTHOR(s)
TAG
Video &SalesPitch
CALL TOACTION
Do you have a   Make them drool!  BONUS?                         Gimme!                         Gimme!
What is the problemyour book is the solution to?
What have people said?Buyers likereassurance.3rd partyendorsementsare GOLD!
Another call to action!
Gift Viewing Page             Include …             1. Graphic             2. Description             3. Value
Gift Preview
Form Page        Keep it SIMPLE …        1.   Name        2.   Email        3.   Books bought        4.   Payment I.D.#
Get their information
Gift Pick-up Page             Keep it SIMPLE …             1. Instructions             2. Description             3. Link
Gift Pickup
Here’s the formula …        Landing page   Gifts (=TEAM)  In Addition, You Get …    •   Strategic Alliances    •   Higher ...
“Show Me About Book Publishing”   website used by permission     Book Launch site created by          Shannon Parish,     ...
What Is a Book-Launch Site?
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What Is a Book-Launch Site?

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What Is a Book-Launch Site?

  1. 1. A Book Launch site?Is it the same as my website?
  2. 2. I want to be a best seller online! My website sales are too slow.
  3. 3. HELP! I don’t know where to begin! It’s a TOOL! Once created, use it over and over.
  4. 4. I have a website, won’t it do? Your website is your presence online. It’s the BIG PICTURE and is similar to a Business Plan.
  5. 5. Is it hard to do? Nope!Get a TEAM!
  6. 6. What’s in it for them? • Marketing Exposure • Mailing list • CASH – as Affiliate
  7. 7. 4 Key Pages = Book Launch site 4 Key Pages are … 1. Landing page 2. Gift viewing page 3. Form to redeem gifts 4. Gift download page
  8. 8. The Landing Page6 Key Elements are …1. Header2. Sales Pitch3. Bonus4. Gift Temptation5. Call to Action6. Testimonials
  9. 9. HEADER
  10. 10. BOOKCOVER
  11. 11. BOOKTITLE
  12. 12. AUTHOR(s)
  13. 13. TAG
  14. 14. Video &SalesPitch
  15. 15. CALL TOACTION
  16. 16. Do you have a Make them drool! BONUS? Gimme! Gimme!
  17. 17. What is the problemyour book is the solution to?
  18. 18. What have people said?Buyers likereassurance.3rd partyendorsementsare GOLD!
  19. 19. Another call to action!
  20. 20. Gift Viewing Page Include … 1. Graphic 2. Description 3. Value
  21. 21. Gift Preview
  22. 22. Form Page Keep it SIMPLE … 1. Name 2. Email 3. Books bought 4. Payment I.D.#
  23. 23. Get their information
  24. 24. Gift Pick-up Page Keep it SIMPLE … 1. Instructions 2. Description 3. Link
  25. 25. Gift Pickup
  26. 26. Here’s the formula … Landing page Gifts (=TEAM) In Addition, You Get … • Strategic Alliances • Higher Amazon, B&N ranking • Motivated Customer Database • Tool for future campaigns
  27. 27. “Show Me About Book Publishing” website used by permission Book Launch site created by Shannon Parish, www.BookLaunchSites.com Cartoons by Shannon Parish, www.ShannonParish.com © Copyright 2012 All rights reserved Shannon Parish

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