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Bicycs Ads Simple ads in motion
!"
!""#"By
Bicycs Ads Simple ads in motion
Why Now?
Currently rental bikes are a huge trend inTel Aviv and Jaffa. My
assumption is th...
Business Potential
All the blue signs represent
rental bikes stations.
In each station there are
at least 10 pairs of
bike...
Living Ads
In motion
Bysics Ads are living ads.They have lives
on their own.They travel the city and move from one place t...
Simple Design with Many Benefits
goodo
TechnicalOverview
The technical configuration is only two hooks connected
to the upper two holes of the bike’s ramp.
This ...
Bicycs Ads
!"
Encouraging Small businesses to have dynamic ads
!""#"
Technical Prototype
Full interaction
The biker or just another person passing by the bikes will be able to interact with the ads. He can
tilt ...
!"
!"#$%&'()&*
!""#"By
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Bysics ads - Ads in Motions

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A design project for the rented civil bike I designed for the municipality of Tel Aviv. For more work please contact me through my Linkedin account: https://il.linkedin.com/in/illaigescheit

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Bysics ads - Ads in Motions

  1. 1. Bicycs Ads Simple ads in motion !" !""#"By
  2. 2. Bicycs Ads Simple ads in motion Why Now? Currently rental bikes are a huge trend inTel Aviv and Jaffa. My assumption is that it won’t stay only inTel Aviv and will develop to other cities like Herzelia and Givataim and maybe abroad. Why to put Ads on Rental Bikes? The rental bikes have two states: Static and in motion.They allow exposure to people all around the city, wehether they sit in a coffee shop, walking in the street, or renting a bike. The population exposed is not only the ones renting the bikes. People walking next to a rental station, look at the bikes and are exposed to the ads naturally. !" Hopewemadeyousmile:-) Cheap and Simple Bicycs Ads is a low-cost advertising for small and large businesses to encourage small businesses to grow This is the simple Configuration. Another configuration is a spiral like device that can encase several ads. !""#"
  3. 3. Business Potential All the blue signs represent rental bikes stations. In each station there are at least 10 pairs of bikes. After countnig the no. of stations inTel Aviv: North ofTel Aviv =33 Stations Center ofTel Aviv =64 Stations South of Tel Aviv = 17 Stations Jaffa = 17 Stations TelAviv Givataym Herzelya Haifa Beer- Sheva Ramat Hasharon and more... Ashdod 33+64+17+17=131 X 10 1310 655 businesses per cycle in 15 cities 655 X 15 = 9,825 !""#"
  4. 4. Living Ads In motion Bysics Ads are living ads.They have lives on their own.They travel the city and move from one place to another.Their positon reflects the motion of the people inTel Aviv and other cities. When they rest in their place they allow people to check them out from a close range. But on the go, they will will allow a quick look to make people curious about the ad, and to check it while at rest. In placeEverywehre yougo !""#"
  5. 5. Simple Design with Many Benefits goodo
  6. 6. TechnicalOverview The technical configuration is only two hooks connected to the upper two holes of the bike’s ramp. This allows quick and simple assembly of the Bysics Ads configuration on the bikes without harming the shape of the bikes. HOOKConfiguration Ads connection to the HOOK device To connect the ads on the Hook device you just have to move it downwards, place the ad and then close the hooks by pulling them up. HOOKs connection to the bikes goodo
  7. 7. Bicycs Ads !" Encouraging Small businesses to have dynamic ads !""#" Technical Prototype
  8. 8. Full interaction The biker or just another person passing by the bikes will be able to interact with the ads. He can tilt it and just read. It’s easy and simple for him. TouchReadMovePlay goodo The Bysics Ads can also include a 3D barcode and by scanning the barcode with a smartphone directly from the ad, one can simply go to the website or get a discount cupon The Bysics Ads can also fit to multiple ads, so the one can just go through several ads when approaching the bikes Multiple Ads
  9. 9. !" !"#$%&'()&* !""#"By

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