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PulseOn
We make heart rate monitoring easier than ever
Ilkka Korhonen / Head of Science
We make heart rate monitoring easier
than ever!
Problems with
current devices:
- HR monitoring
massively
underpenetrated
-...
PulseOn product innovation
Problems with
current devices:
- HR monitoring
massively
underpenetrated
- Current devices are
...
Fitness market is rapidly growing
from niche to mainstream
Consumer Electronics Association 12/2013
* 2013-2014 expected
0...
Challenge - €€€!
• International Go-To-
Market for a consumer
product (HW) requires
solid funding
– Marketing
– Manufactur...
Ilkka Korhonen / Head of Science
ilkka.korhonen@pulseon.com / +358 40 820 1357
We make heart rate
monitoring easier
than e...
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PulseON - we make heart rate monitoring easier than ever

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PulseOn (www.pulseon.com) is making optical heart rate monitor for consumers - to make the reliable heart rate monitoring easier and more comfortable than ever.

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PulseON - we make heart rate monitoring easier than ever

  1. 1. PulseOn We make heart rate monitoring easier than ever Ilkka Korhonen / Head of Science
  2. 2. We make heart rate monitoring easier than ever! Problems with current devices: - HR monitoring massively underpenetrated - Current devices are bulky, uncomfortable and technically oriented - Continuous HR not possible, limiting HR only to training
  3. 3. PulseOn product innovation Problems with current devices: - HR monitoring massively underpenetrated - Current devices are bulky, uncomfortable and technically oriented - Continuous HR not possible, limiting HR only to training PulseOn product innovation:  Accurate HR without a chest strap  Small and stylish wrist device  Continuous HR to consumers for the first time  Analytics – meaning of HR The most accurate and reliable optical HR sensor World’s easiest heart rate monitoring
  4. 4. Fitness market is rapidly growing from niche to mainstream Consumer Electronics Association 12/2013 * 2013-2014 expected 0 200 400 600 800 1000 1200 1400 2009 2010 2011 2012 2013 2014 Millions Fitness technology growth in the US +253 % +59 % +170 % +32 % +37 %
  5. 5. Challenge - €€€! • International Go-To- Market for a consumer product (HW) requires solid funding – Marketing – Manufacturing – Sales channels – Scaling • Combination of private and public funding needed
  6. 6. Ilkka Korhonen / Head of Science ilkka.korhonen@pulseon.com / +358 40 820 1357 We make heart rate monitoring easier than ever!

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