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Comunicare la cultura: Realtà a confronto

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Comunicare la cultura: Realtà a confronto

  1. 1. REALTA’ A CONFRONTO 31/5/2014#maperti14 Olbia - ilenia.atzori@gmail.com 1
  2. 2. principalmente: - completezza/correttezza informazioni - accessibilità siti 31/5/2014#maperti14 Olbia - ilenia.atzori@gmail.com 2
  3. 3. 31/5/2014#maperti14 Olbia - ilenia.atzori@gmail.com 3
  4. 4.  migliorano i siti internet  sui social network "incontriamo" musei, gallerie d'arte, biblioteche aree archeologiche... cosa ci si aspetta da chi comunica i beni culturali? 31/5/2014#maperti14 Olbia - ilenia.atzori@gmail.com 4
  5. 5. Visitare un sito culturale deve essere istruttivo 31/5/2014#maperti14 Olbia - ilenia.atzori@gmail.com 5
  6. 6. In che modo? 31/5/2014#maperti14 Olbia - ilenia.atzori@gmail.com 6
  7. 7. 31/5/2014#maperti14 Olbia - ilenia.atzori@gmail.com 7
  8. 8. momento delicatissimo va ricordata come un'esperienza più che positiva 31/5/2014#maperti14 Olbia - ilenia.atzori@gmail.com 8
  9. 9. Per cercare di rispondere a questa domanda, voglio raccontarvi alcune storie, da tre Paesi diversi: Irlanda Italia Hong Kong 31/5/2014#maperti14 Olbia - ilenia.atzori@gmail.com 9
  10. 10. Concepito per lo più come un tipico museo ottocentesco esperienzialità della visita data da due fattori:  le ottime capacità relazionali delle guide  dai cassetti degli armadi, che siamo esplicitamente invitati ad aprire 31/5/2014#maperti14 Olbia - ilenia.atzori@gmail.com 10
  11. 11. Composto da un castello del XV secolo e la ricostruzione di un villaggio del XIX secolo. esperienzialità = interazione visitatori- animatori video: www.shannonheritage.com 31/5/2014#maperti14 Olbia - ilenia.atzori@gmail.com 11
  12. 12. Mix tra interazione 2.0 ed "analogica" 31/5/2014#maperti14 Olbia - ilenia.atzori@gmail.com 12
  13. 13. Tecnologia + Coinvolgimento 31/5/2014#maperti14 Olbia - ilenia.atzori@gmail.com 13
  14. 14. 31/5/2014#maperti14 Olbia - ilenia.atzori@gmail.com 14 Si comincia dalla visione di un filmato. Il video racconta ciò che succede il 17 gennaio a Mamoiada, durante i festeggiamenti in onore di Sant'Antonio Abate, prima uscita annuale di mamuthones e issohadores, le maschere tipiche del carnevale locale. Una delle guide è un ex mamuthone: si può soddisfare ogni curiosità su cosa significhi, per la comunità, indossare quelle maschere.
  15. 15. Una mostra capace di meravigliare: • luci che sottolineano le forme dei Giganti • comparazione con i bronzetti • poter guardare ogni dettaglio delle statue grazie alla ricostruzione in 3D dei Giganti di Mont’e Prama creata dal CRS4 31/5/2014#maperti14 Olbia - ilenia.atzori@gmail.com 15
  16. 16. ciò che conta è:  uscire dagli schemi  emozionare il bambino che è in tutti noi 31/5/2014#maperti14 Olbia - ilenia.atzori@gmail.com 16
  17. 17. Bruce Lee: Kung Fu, Arte, Vita Hong Kong Heritage Museum 31/5/2014 17
  18. 18. FONDAMENTALI I SOCIAL perché AIUTANO A CREARE UNA COMMUNITY 31/5/2014#maperti14 Olbia - ilenia.atzori@gmail.com 18
  19. 19. #MuseumWeek  oltre 180.000 tweet  40.000 utenti e 600 musei dati e grafico: http://blog.lamagnetica.com 31/5/2014#maperti14 Olbia - ilenia.atzori@gmail.com 19
  20. 20. #smallmuseumtour  visita virtuale di un museo per tweet e immagini  ogni settimana presentiamo un piccolo museo italiano  un responsabile del museo risponde alle curiosità 31/5/2014#maperti14 Olbia - ilenia.atzori@gmail.com 20
  21. 21. Arrivederci! 31/5/2014#maperti14 Olbia - ilenia.atzori@gmail.com 21

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