Parle g vs tiger

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Parle g vs tiger

  1. 1. ESSENCE OF MARKETING OVER ITS IMMEDIATE CHALLENGING RIVALS(PRODUCT BASED) BY :- ILENDRA VYAS
  2. 2. PARLE-G VS.TIGER
  3. 3. MARKET SHARE OF 2012-2013  Market Share of Parle – G is 70% while that of Britannia Tiger is 17% in the glucose biscuits segment Sunfea st 8% Others 5% Tiger 17% Parle G 70%
  4. 4. ANNUAL REVENUE (2012-13) The annual revenue of Parle – G is Rs 2000 crores.  The annual revenue of Britannia Tiger is Rs 540 crores. 
  5. 5. SEGMENTATION VARIABLES Geographic Region All Over India Rural & Urban Areas Rural 50 -65%, Urban 75-85% Demographic Age All Age Groups Family Child, Young, Married, Older Gender Male, Female Income All Income Groups
  6. 6. Psychographic Lifestyle Personality Behavioral Occasions Benefits Usage rate Loyalty Status Readiness Stage Attitude Towards Product Sports-oriented, Outdoor-oriented Common man, Middle Class, Upper Class Regular Quality, Economy Medium - Heavy Strong Interested, Intending to Buy Positive
  7. 7. CUSTOMER WANTS Functional – Reasonable, Healthy  Value – Good Value for Money  Self Image – Want of People  Availability – Easily Available, Quick to Buy  Service – Better & Quick Service  Risk / Awareness – Trustworthy, No Risk 
  8. 8. MARKETING MIX VARIABLE MARKETING MIX VARIABLE PARLE - G BRITANNIA TIGER GLUCOSE BISCUITS Rs 5, Rs 10, Rs 25, Rs 50 Symbolises 'G' as Genius GLUCOSE BISCUITS All over India SERVICING All over India Easily available at any retail shop GUARANTEE Crispy and Crunchy Moist at times PRODUCT PRICE ADVERTISING DISTRIBUTION Rs 5 Symbolises Strength of a Tiger enacted by Salman Khan Available at almost every retail shop
  9. 9. COMPARISION Differential advantage of Parle G over Britannia Tiger is LARGE because of dominating market share of 70% in comparision to 17%.  Parle G generates 2000 crores revenue alone for Parle which has a total of 5000 crores revenue whereas Britannia tiger generates 540 crores out of 2200 crores for Britannia. 
  10. 10. FUTURE PREDICTION  Parle G will continue to dominate the market over other brands due to high popularity and image value for the upcoming years.
  11. 11. THANK YOU

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