The use of online and social media in academia and research

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This was a presentation used at a pilot course for PhD students at ITM

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The use of online and social media in academia and research

  1. 1. Online & social media for academics & researchersIldikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros
  2. 2. WHY do I (an academic!) need this? Peers Public Decision-makersIldikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros …
  3. 3. As aLearn about Getyour domain better known Reach more people with your research + Immediate feedback Metric for funding Maximize applications citations by othersIldikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros
  4. 4. As a Learn about teaching / Bridge geographical presentation distances with techniques partners Have influence in Engage in your field discussions on latest research / debate an issueIldikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros
  5. 5. Strengthen relationshipwith network + alumni: As an1) access to up-to-date knowledge2) opportunities to share their work and ideas3) develop their own social capital Synergize with other KM activities: Education Research Service Delivery Increase influence: • Organize network & lead it • Disseminate publications, ideas • Expand readership • Close the research-policy gap Increase the institutional visibility towards those who do not know the institution yet (dynamic Differentiate center) from crowd Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros
  6. 6. What is available?Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros
  7. 7. Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros
  8. 8. The starter’s kit Yourpublished journal BLOG BLOG Citations Visibility articleIldikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros
  9. 9. Ildikó Bokros, online media steward,ITM DPH, 2013, Tweet: @ibokros
  10. 10. Contribute to other (multiple author) blogsWe do NOT recommend to start your own blog Start one with colleagues Comment Post regularly Social media Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros
  11. 11. Do serious researchers/academics blog at all?! Or they only read/write scientific articles?Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros
  12. 12. Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros
  13. 13. Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros
  14. 14. WHY use social media (alongside blogging)?Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros
  15. 15. Popular posts by EV10s in 2012• # 1 Universal health coverage in India: muddling through the quagmire (By Prashanth NS, Upendra Bhojani and Werner Soors) o Unique pageviews 186 o 91 shares on FB, 23 on Twitter• #3 Is all fair in love and war? (By Asmat Malik) o Unique pageviews 155 o On social media: Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros
  16. 16. Where traffic came fromUniversal health coverage in India: muddling throughthe quagmire o MOST readers from Facebook:30% o Twitter: 8% o Hootsuite: 2% 40%Is all fair in love and war? o 2nd most readers from Twitter: 27% o Facebook: 8% 36% o Hootsuite: 1% Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros
  17. 17. HOW to promote scientific work through…?Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros
  18. 18. Why Facebook can be useful 1 billion active users Reach: global (ev4gh) Pics, videos, linksBe the first to know Know your ‘friends’ Privacy settings Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros
  19. 19. Emerging Voices Members of page (location) Europe (28%) Africa (26%) Asia (20%) Latin America (9%) North America (8%) Australia (1%) unknown (8%)Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros
  20. 20. Facebook pages - glob devIldikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros
  21. 21. Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros
  22. 22. Twitter for academics?!?Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros
  23. 23. Alongsideblogging:promote& source
  24. 24. Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros
  25. 25. publication Opinion on news itemIldikó Bokros, online mediasteward, ITM DPH, 2013, Tweet:@ibokros
  26. 26. #GMCH2013Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros
  27. 27. #PhDchatexample of a doctoralresearchcommunity, wherepeople shareexperiences of theirPhD and advisefellow researchers.#phdchat also runs alive chat on twitterwhich runs on aWednesday eveningat 7.30pm BST. Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros
  28. 28. Best impact  Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros
  29. 29. Customized background pictureLink your Twitter account to others platforms Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros
  30. 30. Who to follow?Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros
  31. 31. Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet:@ibokros
  32. 32. Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros
  33. 33. www.slideshare.netIldikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros
  34. 34. Ildikó Bokros, online mediasteward, ITM DPH, 2013, Tweet:@ibokros
  35. 35. Tips - FAQ Try new platforms Drop them if they don’t work Measure Few(er) platforms Advertise & promote Dilute Return on investmentIldikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros
  36. 36. You CAN have a scientific career without social media REMEMBER: Competition will surely use it But it will CERTAINLY help if you use itIldikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros
  37. 37. Future plans at ITM CrowdsourcingKnowledge ideas, editorialsManagementplatformHarmonize, structure, brand & promote coming soon?all online activities website social media Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros
  38. 38. @ibokrosIldikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros

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