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WHO? 
@museumshare @iladuva #MCN2014
A D’UVA WORKSHOP 
SPIN OFF 
www.duvaws.com 
@museumshare @iladuva #MCN2014
WHAT? 
@museumshare @iladuva #MCN2014
AN iOS-ANDROID APP 
@museumshare @iladuva #MCN2014
TO TELL STORIES 
TO TALK TO THE 
COMMUNITY 
TO BE OPEN 
TO BE PARTICIPATORY 
TO BE COLLABORATIVE 
@mTusOeum sBhareE @ ilaC...
AN EASY TO USE 
CMS 
@museumshare @iladuva #MCN2014
CMS FUNCTIONS 
SET UP ITINERARIES AND CATEGORIES 
UPLOAD IMAGES, AUDIO TRACKS, VIDEO TRACKS AND 
TEXT 
SET UP AUGMENTED RE...
A MENU 
@museumshare @iladuva #MCN2014
A GEO-LOCATE 
D 
MAP 
@museumshare @iladuva #MCN2014
A 
KEYPAD 
@museumshare @iladuva #MCN2014
TEXT 
@museumshare @iladuva #MCN2014
AUDIO 
TRACKS 
@museumshare @iladuva #MCN2014
VIDEO 
TRACK 
S 
@museumshare @iladuva #MCN2014
MY 
VISIT 
@museumshare @iladuva #MCN2014
PHOT 
OTAKI 
NG 
@museumshare @iladuva #MCN2014
SOCIAL 
SHARIN 
G 
@museumshare @iladuva #MCN2014
MORE 
FEATURES 
@museumshare @iladuva #MCN2014
DATA 
COLLECTION 
@museumshare @iladuva #MCN2014
WHAT DATA? 
USAGE NUMBERS 
USAGE NUMBERS / TOUR / LANGUAGE 
MOST LISTENED / LESS LISTENED TRACK 
VISITORS / STOP / LANGUAG...
DATA COLLECTION 
AT THE COLISEUM 
@museumshare @iladuva #MCN2014
COLISEUM 
# USAGE - LANGUAGE 
2093 
1299 
1143 
1012 
758 
534 
341 322 
148 
27.3 17.0 14.9 13.2 9.9 7.0 4.4 4.2 1.9 13 0...
COLISEUM 
VISIT TIME-USAGE-LANGUAGE 
53.6 55.2 
44.1 
53.6 52.6 
59.5 58.1 
43.3 
50.0 
43.7 
30.4 30.5 
24.6 
29.4 32.1 3...
COLISEUM 
AUDIO TRACK PERFORMANCE 
12000 
10000 
8000 
6000 
4000 
2000 
0 
N° 101 N° 100 N° 1 N° 2 N° 3 N° 4 N° 5 N° 6 N°...
COLISEUM 
AUDIO TRACK PERFORMANCE 
ENGLISH – ARABIC - JAPANESE 
25 
20 
15 
10 
5 
0 
N° 
101 
N° 
100 
N° 
1 
N° 
2 
N° 
...
DATA 
COLLECTION 
AT THE 
CROCWOLDISSEOUUMRCIN 
G 
@museumshare @iladuva #MCN2014
AUDI 
O 
@museumshare @iladuva #MCN2014
VIDEOS 
@museumshare @iladuva #MCN2014
PHOTOS 
@museumshare @iladuva #MCN2014
TEXT 
@museumshare @iladuva #MCN2014
SOMETHING 
TO 
CONSIDER 
@museumshare @iladuva #MCN2014
1) ARE MUSEUMS READY FOR CO-CREATIVITY, CO-CURATION? 
2) SHOULD WE OPEN MUSEUMSHARE ONLY TO 
MUSEUMS OR LET ANYONE CREATE ...
WHEN? 
@museumshare @iladuva #MCN2014
MARCH 2015 
@museumshare @iladuva #MCN2014
ST. MARK, 
VENICE 
@museumshare @iladuva #MCN2014
PANTHEON, 
ROME 
@museumshare @iladuva #MCN2014
ST. FRANCIS, 
ASSISI 
@museumshare @iladuva #MCN2014
MUSEUMSHARE.GURU 
- A SPECIAL EVENT 
- IN IMPRESSIVE 
LOCATIONS 
- WITH CREATIVE GURUS 
@museumshare @iladuva #MCN2014
THANK YOU!
Ilaria D’Uva, D’Uva Workshop CEO 
www.museumshare.guru @museumshare 
ilaria.duva@duvaws.com @iladuva
MuseumShare - Museum Computer Network 2014, Dallas, November 22nd, #MCN2014
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MuseumShare - Museum Computer Network 2014, Dallas, November 22nd, #MCN2014

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MuseumShare is a shared platform for content-creation and social sharing, with a series on in-person activities to help make cultural heritage more engaging.

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MuseumShare - Museum Computer Network 2014, Dallas, November 22nd, #MCN2014

  1. 1. WHO? @museumshare @iladuva #MCN2014
  2. 2. A D’UVA WORKSHOP SPIN OFF www.duvaws.com @museumshare @iladuva #MCN2014
  3. 3. WHAT? @museumshare @iladuva #MCN2014
  4. 4. AN iOS-ANDROID APP @museumshare @iladuva #MCN2014
  5. 5. TO TELL STORIES TO TALK TO THE COMMUNITY TO BE OPEN TO BE PARTICIPATORY TO BE COLLABORATIVE @mTusOeum sBhareE @ ilaCduvOa #M-CCN2R014EATIVE
  6. 6. AN EASY TO USE CMS @museumshare @iladuva #MCN2014
  7. 7. CMS FUNCTIONS SET UP ITINERARIES AND CATEGORIES UPLOAD IMAGES, AUDIO TRACKS, VIDEO TRACKS AND TEXT SET UP AUGMENTED REALITY UPLOAD AND GEOLOCATE A MAP WITH LAYERS CUSTOMIZE THE ICONS, THE COLORS, ETC. NAME EACH TRACK (IN EVERY LANGUAGE) AND STATE ITS DURATION ADD CREDITS, JOIN US, FOLLOW US, CONTACT US, BOOKSHOP, PARKING, TICKETING, OTHER SERVICES… UPLOAD ONE IMAGE OR VIDEO FOR ALL LANGUAGES @museumshare @iladuva #MCN2014
  8. 8. A MENU @museumshare @iladuva #MCN2014
  9. 9. A GEO-LOCATE D MAP @museumshare @iladuva #MCN2014
  10. 10. A KEYPAD @museumshare @iladuva #MCN2014
  11. 11. TEXT @museumshare @iladuva #MCN2014
  12. 12. AUDIO TRACKS @museumshare @iladuva #MCN2014
  13. 13. VIDEO TRACK S @museumshare @iladuva #MCN2014
  14. 14. MY VISIT @museumshare @iladuva #MCN2014
  15. 15. PHOT OTAKI NG @museumshare @iladuva #MCN2014
  16. 16. SOCIAL SHARIN G @museumshare @iladuva #MCN2014
  17. 17. MORE FEATURES @museumshare @iladuva #MCN2014
  18. 18. DATA COLLECTION @museumshare @iladuva #MCN2014
  19. 19. WHAT DATA? USAGE NUMBERS USAGE NUMBERS / TOUR / LANGUAGE MOST LISTENED / LESS LISTENED TRACK VISITORS / STOP / LANGUAGE STOPS CANCELLED/ LANGUAGE TIME SPENT TOP FAVORITES ITEMS SHARED SELFIES SHARED *IN PROGRESS: TOTAL INSTAGRAMS @museumshare @iladuva #MCN2014
  20. 20. DATA COLLECTION AT THE COLISEUM @museumshare @iladuva #MCN2014
  21. 21. COLISEUM # USAGE - LANGUAGE 2093 1299 1143 1012 758 534 341 322 148 27.3 17.0 14.9 13.2 9.9 7.0 4.4 4.2 1.9 13 0.2 2500 2000 1500 1000 500 0 Number of visits Language % @museumshare @iladuva #MCN2014
  22. 22. COLISEUM VISIT TIME-USAGE-LANGUAGE 53.6 55.2 44.1 53.6 52.6 59.5 58.1 43.3 50.0 43.7 30.4 30.5 24.6 29.4 32.1 33.1 37.3 21.4 29.4 25.4 70.0 60.0 50.0 40.0 30.0 20.0 10.0 0.0 Visit time Usage time @museumshare @iladuva #MCN2014
  23. 23. COLISEUM AUDIO TRACK PERFORMANCE 12000 10000 8000 6000 4000 2000 0 N° 101 N° 100 N° 1 N° 2 N° 3 N° 4 N° 5 N° 6 N° 10 N° 20 N° 30 esecutions interruptions @museumshare @iladuva #MCN2014
  24. 24. COLISEUM AUDIO TRACK PERFORMANCE ENGLISH – ARABIC - JAPANESE 25 20 15 10 5 0 N° 101 N° 100 N° 1 N° 2 N° 3 N° 4 N° 5 N° 6 N° 10 N° 20 N° 30 ARAB executions interruptions 3000 2500 2000 1500 1000 500 0 N° 101 N° 100 N° 1 N° 2 N° 3 N° 4 N° 5 N° 6 N° 10 N° 20 N° 30 ENGLISH executions interruptions 250 200 150 100 50 0 N° 101 N° 100 N° 1 N° 2 N° 3 N° 4 N° 5 N° 6 N° 10 N° 20 N° 30 JAPANESE esecutions interruptions @museumshare @iladuva #MCN2014
  25. 25. DATA COLLECTION AT THE CROCWOLDISSEOUUMRCIN G @museumshare @iladuva #MCN2014
  26. 26. AUDI O @museumshare @iladuva #MCN2014
  27. 27. VIDEOS @museumshare @iladuva #MCN2014
  28. 28. PHOTOS @museumshare @iladuva #MCN2014
  29. 29. TEXT @museumshare @iladuva #MCN2014
  30. 30. SOMETHING TO CONSIDER @museumshare @iladuva #MCN2014
  31. 31. 1) ARE MUSEUMS READY FOR CO-CREATIVITY, CO-CURATION? 2) SHOULD WE OPEN MUSEUMSHARE ONLY TO MUSEUMS OR LET ANYONE CREATE A MUSEUM GUIDE? 3) WOULD MUSEUMS ACCEPT THE PRESENCE OF AN “UNAUTHORIZED GUIDE” AND STILL BE PRESENT IN MUSEUMSHARE? 4) MUSEUM VISITORS WOULD PREFER AN OFFICIAL OR AN UNAUTHORIZED GUIDE? @museumshare @iladuva #MCN2014
  32. 32. WHEN? @museumshare @iladuva #MCN2014
  33. 33. MARCH 2015 @museumshare @iladuva #MCN2014
  34. 34. ST. MARK, VENICE @museumshare @iladuva #MCN2014
  35. 35. PANTHEON, ROME @museumshare @iladuva #MCN2014
  36. 36. ST. FRANCIS, ASSISI @museumshare @iladuva #MCN2014
  37. 37. MUSEUMSHARE.GURU - A SPECIAL EVENT - IN IMPRESSIVE LOCATIONS - WITH CREATIVE GURUS @museumshare @iladuva #MCN2014
  38. 38. THANK YOU!
  39. 39. Ilaria D’Uva, D’Uva Workshop CEO www.museumshare.guru @museumshare ilaria.duva@duvaws.com @iladuva

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