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Rocket content
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What does it take to get your B2B content in the hands of enterprise decision makers? Learn about Rocket Content, which shoots up the chain of command, influences everyone it touches and is irresistibly-shareable. Build better content, and get it to a higher level.
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- 4. 22% see “guidance from contacts in online communities” as “very valuable”
- 5. 74% find the Internet, as an information source, “very valuable”
- 6. 51% percent find information from “at-work contacts” to be “very valuable”
- 7. 53% prefer to “gather information for decision making” themselves, while 47% either “start the process and forward it to others to complete,” or “assign others to gather the information”
- 12. Acts as decision support to BDMs
- 13. More likely to be engaged in social media
- 14. Has more time to listen to you