Successfully reported this slideshow.
Your SlideShare is downloading. ×

LocalUp 2015-Getting Keyword Research and On-page Optimization Right

Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Loading in …3
×

Check these out next

1 of 34 Ad
Advertisement

More Related Content

Slideshows for you (20)

Similar to LocalUp 2015-Getting Keyword Research and On-page Optimization Right (13)

Advertisement

Recently uploaded (20)

LocalUp 2015-Getting Keyword Research and On-page Optimization Right

  1. 1. #LocalUp GETTING LOCAL KEYWORD RESEARCH AND ON-PAGE OPTIMIZATION RIGHT MARY BOWLING @MaryBowling Local U & Ignitor Digital
  2. 2. @MaryBowling
  3. 3. @MaryBowling
  4. 4. @MaryBowling
  5. 5. @MaryBowling
  6. 6. @MaryBowling
  7. 7. Keyword Themes @MaryBowling
  8. 8. Local Categories* Keyword Themes *Especially categories = @MaryBowling
  9. 9. https://moz.com/local/categories @MaryBowling
  10. 10. MOZ Local Category Tool http://moz.com/help/guides/local/category-research @MaryBowling
  11. 11. Possible Keyword Themes GOOGLE CATEGORIES: Veterinarian Emergency Veterinarian Service Veterinary Care Animal Hospital @MaryBowling
  12. 12. MOZ Local Category Tool @MaryBowling
  13. 13. MOZ Local Category Tool @MaryBowling
  14. 14. Possible Keyword Themes GOOGLE CATEGORIES: Veterinarian Emergency Veterinarian Service Veterinary Care Animal Hospital OTHER LOCAL CATEGORIES: Dentistry Surgeon Large Animal @MaryBowling
  15. 15. http://www.google.com/trends/explore# @MaryBowling
  16. 16. Relative Search Data By Geo https://adwords.google. com/ko/KeywordPlanner /Home @MaryBowling
  17. 17. Themes, Themes, Themes @MaryBowling
  18. 18. Establish Themes Hospital Emergency Veterinary Care Dentistry Large Animal Surgeon Veterinarian @MaryBowling
  19. 19. Establish Themes Hospital Emergency Veterinary Care Dentistry Large AnimalSurgeon Veterinarian @MaryBowling
  20. 20. Card Sorting for IA @MaryBowling
  21. 21. Tree Testing For IA @MaryBowling
  22. 22. IA Tools @MaryBowling
  23. 23. Keyword Planner @MaryBowling
  24. 24. Keyword Planner Check Topical Authority Sites @MaryBowling
  25. 25. Keyword Planner @MaryBowling
  26. 26. Suggest for Long Tail @MaryBowling
  27. 27. Suggestion Tools http://ubersuggest.org/ http://keywordtool.io/ @MaryBowling
  28. 28. Related for Long Tail @MaryBowling
  29. 29. Build on What’s Working @MaryBowling
  30. 30. Summary Keyword Themes From Local Categories @MaryBowling
  31. 31. Summary Local Categories and Subcategories to Support Themes @MaryBowling
  32. 32. Summary Dig Deep for Long Tail within Each Theme @MaryBowling
  33. 33. www.IgnitorDigital.com www.MaryBowling.com www.LocalU.org www.SENews.com @MaryBowling
  34. 34. #LocalUp THANK YOU! MARY BOWLING @MaryBowling Local U & Ignitor Digital

Editor's Notes

  • Add more content to ranking pages? Add new pages?

×