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#LocalUp
GETTING LOCAL
KEYWORD RESEARCH
AND ON-PAGE
OPTIMIZATION RIGHT
MARY BOWLING
@MaryBowling
Local U & Ignitor Digital
@MaryBowling
@MaryBowling
@MaryBowling
@MaryBowling
@MaryBowling
Keyword Themes
@MaryBowling
Local Categories*
Keyword Themes
*Especially categories
=
@MaryBowling
https://moz.com/local/categories
@MaryBowling
MOZ Local Category Tool
http://moz.com/help/guides/local/category-research
@MaryBowling
Possible Keyword Themes
GOOGLE CATEGORIES:
Veterinarian
Emergency Veterinarian Service
Veterinary Care
Animal Hospital
@Ma...
MOZ Local Category Tool
@MaryBowling
MOZ Local Category Tool
@MaryBowling
Possible Keyword Themes
GOOGLE
CATEGORIES:
Veterinarian
Emergency
Veterinarian
Service
Veterinary Care
Animal Hospital
OTH...
http://www.google.com/trends/explore#
@MaryBowling
Relative Search Data By Geo
https://adwords.google.
com/ko/KeywordPlanner
/Home
@MaryBowling
Themes, Themes, Themes
@MaryBowling
Establish Themes
Hospital
Emergency
Veterinary
Care
Dentistry
Large Animal
Surgeon
Veterinarian
@MaryBowling
Establish Themes
Hospital
Emergency
Veterinary
Care
Dentistry
Large AnimalSurgeon
Veterinarian
@MaryBowling
Card Sorting for IA
@MaryBowling
Tree Testing For IA
@MaryBowling
IA Tools
@MaryBowling
Keyword Planner
@MaryBowling
Keyword Planner
Check
Topical
Authority
Sites
@MaryBowling
Keyword Planner
@MaryBowling
Suggest for Long Tail
@MaryBowling
Suggestion Tools
http://ubersuggest.org/
http://keywordtool.io/
@MaryBowling
Related for Long Tail
@MaryBowling
Build on What’s Working
@MaryBowling
Summary
Keyword
Themes From
Local
Categories
@MaryBowling
Summary
Local
Categories and
Subcategories
to Support
Themes
@MaryBowling
Summary
Dig Deep for
Long Tail
within Each
Theme
@MaryBowling
www.IgnitorDigital.com
www.MaryBowling.com
www.LocalU.org
www.SENews.com
@MaryBowling
#LocalUp
THANK YOU!
MARY BOWLING
@MaryBowling
Local U & Ignitor Digital
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LocalUp 2015-Getting Keyword Research and On-page Optimization Right

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See Mary Bowling's presentation from LocalUp 2015 in Seattle here. Learn how to build a strong foundation for creating and optimizing websites for local businesses.

LocalUp 2015-Getting Keyword Research and On-page Optimization Right

  1. 1. #LocalUp GETTING LOCAL KEYWORD RESEARCH AND ON-PAGE OPTIMIZATION RIGHT MARY BOWLING @MaryBowling Local U & Ignitor Digital
  2. 2. @MaryBowling
  3. 3. @MaryBowling
  4. 4. @MaryBowling
  5. 5. @MaryBowling
  6. 6. @MaryBowling
  7. 7. Keyword Themes @MaryBowling
  8. 8. Local Categories* Keyword Themes *Especially categories = @MaryBowling
  9. 9. https://moz.com/local/categories @MaryBowling
  10. 10. MOZ Local Category Tool http://moz.com/help/guides/local/category-research @MaryBowling
  11. 11. Possible Keyword Themes GOOGLE CATEGORIES: Veterinarian Emergency Veterinarian Service Veterinary Care Animal Hospital @MaryBowling
  12. 12. MOZ Local Category Tool @MaryBowling
  13. 13. MOZ Local Category Tool @MaryBowling
  14. 14. Possible Keyword Themes GOOGLE CATEGORIES: Veterinarian Emergency Veterinarian Service Veterinary Care Animal Hospital OTHER LOCAL CATEGORIES: Dentistry Surgeon Large Animal @MaryBowling
  15. 15. http://www.google.com/trends/explore# @MaryBowling
  16. 16. Relative Search Data By Geo https://adwords.google. com/ko/KeywordPlanner /Home @MaryBowling
  17. 17. Themes, Themes, Themes @MaryBowling
  18. 18. Establish Themes Hospital Emergency Veterinary Care Dentistry Large Animal Surgeon Veterinarian @MaryBowling
  19. 19. Establish Themes Hospital Emergency Veterinary Care Dentistry Large AnimalSurgeon Veterinarian @MaryBowling
  20. 20. Card Sorting for IA @MaryBowling
  21. 21. Tree Testing For IA @MaryBowling
  22. 22. IA Tools @MaryBowling
  23. 23. Keyword Planner @MaryBowling
  24. 24. Keyword Planner Check Topical Authority Sites @MaryBowling
  25. 25. Keyword Planner @MaryBowling
  26. 26. Suggest for Long Tail @MaryBowling
  27. 27. Suggestion Tools http://ubersuggest.org/ http://keywordtool.io/ @MaryBowling
  28. 28. Related for Long Tail @MaryBowling
  29. 29. Build on What’s Working @MaryBowling
  30. 30. Summary Keyword Themes From Local Categories @MaryBowling
  31. 31. Summary Local Categories and Subcategories to Support Themes @MaryBowling
  32. 32. Summary Dig Deep for Long Tail within Each Theme @MaryBowling
  33. 33. www.IgnitorDigital.com www.MaryBowling.com www.LocalU.org www.SENews.com @MaryBowling
  34. 34. #LocalUp THANK YOU! MARY BOWLING @MaryBowling Local U & Ignitor Digital

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