Links for Local Search - Mary Bowling - Pubcon 2015

1. #pubcon Links for Local Mary Bowling @MaryBowling

2. #pubcon Links Citations @MaryBowling

3. #pubcon No-Followed Links? @MaryBowling https://moz.com/blog/ranking-factors-2015

4. #pubcon @MaryBowling

5. #pubcon @MaryBowling Links are a Proxy

6. #pubcon Brand Prominence

7. #pubcon Photo: Abaconda Management Group Community Anchors? @MaryBowling

9. #pubcon Photo: Gary Knight Industry Anchors? @MaryBowling

11. #pubcon @MaryBowling The Best Links? Photo by Matthew G

12. #pubcon Organic Search Ranking Factors Local Search Ranking Factors @MaryBowling

13. #pubcon @MaryBowling 2010 Blended Packs Photo by Darren Hester

14. #pubcon Venice Effect @MaryBowling Photo by gnuckx

15. #pubcon @MaryBowling “This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal."

16. #pubcon @MaryBowling 2012 Localized Organic

17. #pubcon @MaryBowling The “Where” of Links “We have to be even more specific about where we obtain our links. This includes using local directories and websites which focus on the location in question.” – Ben Holbrook

18. #pubcon Pigeon Effect @MaryBowling

19. #pubcon @MaryBowling Photo by The B’s 2013 Organic Local Packs

20. #pubcon @MaryBowling "Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals."

21. #pubcon “The Pigeon update, with its fusing of the local and organic ranking factors, appears to push us back to basic SEO tactics. Get good, local, links.” – Andrew Shotland “When in doubt, go back to the basics of internet marketing and be sure that you are participating in activities that make your business more visible on-line - becoming more citation worthy and linkable in your local market.” – Mike Blumenthal @MaryBowling After Pigeon

22. #pubcon @MaryBowling New Pack Effect 3 Spots No Organic Above Pack Paid Positions Local Finder

24. #pubcon 2015 @MaryBowling

25. #pubcon @MaryBowling “There are always great opportunities to get your name out there, and some will come with a bonus link.” – Jennifer Slegg “Don't forget that even nofollowed links serve a purpose, so don't automatically skip a link opportunity simply because it is a nofollow link.They can still send referral traffic, they can serve as a brand reminder…” – Linda Buquet “So make sure you are following all best practices for optimizing your local business pages for organic search and continue working to build additional local links.” – Adam Dorfman

26. #pubcon https://moz.com/blog/local- search-ranking-factors-2015 Moz Local Search Ranking Factors Survey @MaryBowling

27. #pubcon Moz Local Search Ranking Factors Survey @MaryBowling 20.3% +10.9% since 2014 2015 Overall Influence of Links in Local

28. #pubcon Moz Local Search Ranking Factors Survey @MaryBowling 25.2% +.008% since 2014 2015 “Localized” Organic Influence

29. #pubcon @MaryBowling 14.8% +27.6% since 2014 2015 Local Pack Influence Moz Local Search Ranking Factors Survey

30. #pubcon Top Increased Importance @MaryBowling Since Pigeon Since Snack Pack

31. #pubcon Top Difference-Making Factors* @MaryBowling *in Competitive Markets Since Pigeon Since Snack Pack

32. #pubcon Links and Local 2004 2015

33. #pubcon @MaryBowling Penguin EffectPhoto byzoutedrop

34. #pubcon @MaryBowling Photo by Vilsekogen Be Careful

35. #pubcon @MaryBowling Don’t Be ScaredPhoto by smerikal

36. #pubcon @MaryBowling Be HappyPhoto by wsilver

37. #pubcon @MaryBowling https://www.brightlocal.com/2015/05/12 /how-do-local-seos-build-their-links/

38. #pubcon Photo by frankieleon @MaryBowling Pick Your Flavors

39. #pubcon @MaryBowling Transform Citations

40. #pubcon Not Dead Forums Guest Posts Blog Commenting Directories Photo by hugovk

41. #pubcon Use Offline Relation- ships @MaryBowling

42. #pubcon @MaryBowling Join Local Groups

43. #pubcon @MaryBowling SponsorPhoto by Karol Franks

44. #pubcon @MaryBowling DonatePhoto by 350.org

45. #pubcon @MaryBowling VolunteerUSPWSouthwest

46. #pubcon @MaryBowling Sponsor VolunteersPhoto by USFWSmidwest

47. #pubcon @MaryBowling Host/Cohost Events

48. #pubcon @MaryBowling Event Calendars

49. #pubcon @MaryBowling Host Ongoing Events

50. #pubcon @MaryBowling Go Local

51. #pubcon @MaryBowling Go Hyperlocal

52. #pubcon @MaryBowling Ugly Doesn’t Matter

53. #pubcon @MaryBowling Get Industry Links

54. #pubcon @MaryBowling People=Link Assets

55. #pubcon  blog + intitle:”keyword” OR inurl:”keyword”  article + intitle:”keyword” OR inurl:”keyword”  website + intitle:”keyword” OR inurl:”keyword”  guide + intitle:”keyword” OR inurl:”keyword”  tag + intitle:”keyword” OR inurl:”keyword”  news + intitle:”keyword” OR inurl:”keyword”  magazine + intitle:”keyword” OR inurl:”keyword”  forum + intitle:”location” OR inurl:”location”  blog + intitle:”location” OR inurl:”location”  directory + intitle:”location” OR inurl:”location”  businesses + intitle:”location” OR inurl:”location”  magazine + intitle:”location” OR inurl:”location”  news + intitle:”location” OR inurl:”location” Search for Possible Links @MaryBowling

56. #pubcon Local News Who Cares?Rabik Hasan Sumon @MaryBowling

57. #pubcon Local Media @MaryBowling

58. #pubcon @MaryBowling Hyperlocal Media

59. #pubcon @MaryBowling Search for Sources

60. #pubcon @MaryBowling http://www.abyznewslinks.com/uniteazms.htm abyznewslinks.com/uniteazms.htm

61. #pubcon @MaryBowling Enterprise Links

62. #pubcon Photo by ILO Scaling’s Tough @MaryBowling

63. #pubcon TreacherousPhoto by Missie @MaryBowling

64. #pubcon Potentially Venomous Photo by Frederic Salein @MaryBowling

65. #pubcon Avoid Shiney Objects @MaryBowling Photo by epSos.de

66. #pubcon Photo by James Wheeler Lonely @MaryBowling

67. #pubcon Get Out of the Box Photo by Stig Nygaard @MaryBowling

68. #pubcon Pigeon EffectPhoto: R No Guarantees @MaryBowling

69. #pubcon @MaryBowling Scalability for enterprise requires adding more humans

70. #pubcon Motivate Your Local People Photo by zen Sutherland @MaryBowling

71. #pubcon @MaryBowling Fight for Resources

72. #pubcon @MaryBowling Test &Prove, Test &Prove, Test & Prove

73. #pubcon Big Brand SilosPhoto: Doc Searles @MaryBowling

74. #pubcon Photo by Picturepest Connect the Silos @MaryBowling

75. #pubcon Education Works @MaryBowling

76. #pubcon @MaryBowling Educate Everyone ILO in Asia and the Pacific

77. #pubcon Photo by Martin Fisch Link To What?@MaryBowling

78. #pubcon Photo by Playingwithbrushes Link Bait Home Page Main Locator Page State/City Pages Individual Location Pages @MaryBowling

79. #pubcon Pigeon EffectPR Must Flow @MaryBowling

80. #pubcon Tough Links @MaryBowling

81. #pubcon Totally Worth It! @MaryBowling

82. #pubcon Strong links are armor against algo changes @MaryBowling

83. #pubcon Moderation, Please!

84. #pubcon @MaryBowling Links are a Proxy

85. #pubcon Brand Prominence

86. #pubcon @MaryBowling The Best Links? Photo by Matthew G

Links for Local Search - Mary Bowling - Pubcon 2015

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Links for Local Search - Mary Bowling - Pubcon 2015

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