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#pubcon
Links for Local
Mary Bowling
@MaryBowling
#pubcon
Links
Citations
@MaryBowling
#pubcon
No-Followed Links?
@MaryBowling
https://moz.com/blog/ranking-factors-2015
#pubcon
@MaryBowling
#pubcon
@MaryBowling
Links are a Proxy
#pubcon
Brand
Prominence
#pubcon
Photo: Abaconda Management Group
Community
Anchors?
@MaryBowling
#pubcon
@MaryBowling
#pubcon
Photo: Gary Knight
Industry
Anchors?
@MaryBowling
#pubcon
@MaryBowling
#pubcon
@MaryBowling
The Best Links?
Photo by Matthew G
#pubcon
Organic
Search
Ranking
Factors
Local
Search
Ranking
Factors
@MaryBowling
#pubcon
@MaryBowling
2010 Blended
Packs
Photo by Darren Hester
#pubcon
Venice Effect
@MaryBowling
Photo by gnuckx
#pubcon
@MaryBowling
“This improvement improves
the triggering of Local
Universal results by relying
more on the ranking o...
#pubcon
@MaryBowling
2012
Localized Organic
#pubcon
@MaryBowling
The “Where” of Links
“We have to be even more specific
about where we obtain our links.
This includes...
#pubcon
Pigeon Effect
@MaryBowling
#pubcon
@MaryBowling
Photo by The B’s
2013
Organic Local
Packs
#pubcon
@MaryBowling
"Google has released a new
algorithm to provide a more
useful, relevant and accurate
local search res...
#pubcon
“The Pigeon update, with its fusing of the local and organic
ranking factors, appears to push us back to basic SEO...
#pubcon
@MaryBowling
New Pack Effect
3 Spots
No Organic
Above Pack
Paid
Positions
Local
Finder
#pubcon
@MaryBowling
#pubcon
2015
@MaryBowling
#pubcon
@MaryBowling
“There are always great opportunities to get your name out
there, and some will come with a bonus lin...
#pubcon
https://moz.com/blog/local-
search-ranking-factors-2015
Moz Local Search
Ranking Factors Survey
@MaryBowling
#pubcon
Moz Local Search Ranking Factors Survey
@MaryBowling
20.3%
+10.9%
since 2014
2015 Overall Influence of Links in Lo...
#pubcon
Moz Local Search Ranking Factors Survey
@MaryBowling
25.2%
+.008%
since 2014
2015 “Localized” Organic Influence
#pubcon
@MaryBowling
14.8%
+27.6%
since 2014
2015 Local Pack Influence
Moz Local Search Ranking Factors Survey
#pubcon
Top Increased Importance
@MaryBowling
Since Pigeon Since Snack Pack
#pubcon
Top Difference-Making Factors*
@MaryBowling
*in Competitive Markets
Since Pigeon Since Snack Pack
#pubcon
Links and Local
2004
2015
#pubcon
@MaryBowling
Penguin EffectPhoto byzoutedrop
#pubcon
@MaryBowling
Photo by Vilsekogen Be Careful
#pubcon
@MaryBowling
Don’t Be ScaredPhoto by smerikal
#pubcon
@MaryBowling
Be HappyPhoto by wsilver
#pubcon
@MaryBowling
https://www.brightlocal.com/2015/05/12
/how-do-local-seos-build-their-links/
#pubcon
Photo by frankieleon
@MaryBowling
Pick Your Flavors
#pubcon
@MaryBowling
Transform Citations
#pubcon
Not Dead
Forums
Guest Posts
Blog Commenting
Directories
Photo by hugovk
#pubcon
Use
Offline
Relation-
ships
@MaryBowling
#pubcon
@MaryBowling
Join Local Groups
#pubcon
@MaryBowling
SponsorPhoto by Karol Franks
#pubcon
@MaryBowling
DonatePhoto by 350.org
#pubcon
@MaryBowling
VolunteerUSPWSouthwest
#pubcon
@MaryBowling
Sponsor VolunteersPhoto by USFWSmidwest
#pubcon
@MaryBowling
Host/Cohost Events
#pubcon
@MaryBowling
Event Calendars
#pubcon
@MaryBowling
Host Ongoing
Events
#pubcon
@MaryBowling
Go Local
#pubcon
@MaryBowling
Go Hyperlocal
#pubcon
@MaryBowling
Ugly Doesn’t Matter
#pubcon
@MaryBowling
Get Industry Links
#pubcon
@MaryBowling
People=Link Assets
#pubcon
 blog + intitle:”keyword” OR inurl:”keyword”
 article + intitle:”keyword” OR inurl:”keyword”
 website + intitle...
#pubcon
Local News
Who Cares?Rabik Hasan Sumon
@MaryBowling
#pubcon
Local Media
@MaryBowling
#pubcon
@MaryBowling
Hyperlocal Media
#pubcon
@MaryBowling
Search for Sources
#pubcon
@MaryBowling
http://www.abyznewslinks.com/uniteazms.htm
abyznewslinks.com/uniteazms.htm
#pubcon
@MaryBowling
Enterprise Links
#pubcon
Photo by ILO Scaling’s Tough
@MaryBowling
#pubcon
TreacherousPhoto by Missie
@MaryBowling
#pubcon
Potentially Venomous
Photo by Frederic Salein
@MaryBowling
#pubcon
Avoid Shiney Objects
@MaryBowling
Photo by epSos.de
#pubcon
Photo by James Wheeler
Lonely
@MaryBowling
#pubcon
Get Out of the Box
Photo by Stig Nygaard
@MaryBowling
#pubcon
Pigeon EffectPhoto: R No Guarantees
@MaryBowling
#pubcon
@MaryBowling
Scalability for
enterprise
requires adding
more humans
#pubcon
Motivate
Your
Local
People
Photo by zen Sutherland
@MaryBowling
#pubcon
@MaryBowling
Fight for Resources
#pubcon
@MaryBowling
Test &Prove, Test
&Prove, Test & Prove
#pubcon
Big Brand SilosPhoto: Doc Searles
@MaryBowling
#pubcon
Photo by Picturepest
Connect the Silos
@MaryBowling
#pubcon
Education Works
@MaryBowling
#pubcon
@MaryBowling
Educate Everyone
ILO in Asia and the Pacific
#pubcon
Photo by Martin Fisch
Link To What?@MaryBowling
#pubcon
Photo by Playingwithbrushes
Link Bait
Home Page
Main Locator Page
State/City Pages
Individual Location
Pages
@Mary...
#pubcon
Pigeon EffectPR Must Flow
@MaryBowling
#pubcon
Tough
Links
@MaryBowling
#pubcon
Totally
Worth
It!
@MaryBowling
#pubcon
Strong links
are armor
against algo
changes
@MaryBowling
#pubcon
Moderation,
Please!
#pubcon
@MaryBowling
Links are a Proxy
#pubcon
Brand
Prominence
#pubcon
@MaryBowling
The Best Links?
Photo by Matthew G
#pubcon
@MaryBowling
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Links for Local Search - Mary Bowling - Pubcon 2015

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Build links for local businesses the right way. Follow these tips from Mary Bowling!

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Links for Local Search - Mary Bowling - Pubcon 2015

  1. 1. #pubcon Links for Local Mary Bowling @MaryBowling
  2. 2. #pubcon Links Citations @MaryBowling
  3. 3. #pubcon No-Followed Links? @MaryBowling https://moz.com/blog/ranking-factors-2015
  4. 4. #pubcon @MaryBowling
  5. 5. #pubcon @MaryBowling Links are a Proxy
  6. 6. #pubcon Brand Prominence
  7. 7. #pubcon Photo: Abaconda Management Group Community Anchors? @MaryBowling
  8. 8. #pubcon @MaryBowling
  9. 9. #pubcon Photo: Gary Knight Industry Anchors? @MaryBowling
  10. 10. #pubcon @MaryBowling
  11. 11. #pubcon @MaryBowling The Best Links? Photo by Matthew G
  12. 12. #pubcon Organic Search Ranking Factors Local Search Ranking Factors @MaryBowling
  13. 13. #pubcon @MaryBowling 2010 Blended Packs Photo by Darren Hester
  14. 14. #pubcon Venice Effect @MaryBowling Photo by gnuckx
  15. 15. #pubcon @MaryBowling “This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal."
  16. 16. #pubcon @MaryBowling 2012 Localized Organic
  17. 17. #pubcon @MaryBowling The “Where” of Links “We have to be even more specific about where we obtain our links. This includes using local directories and websites which focus on the location in question.” – Ben Holbrook
  18. 18. #pubcon Pigeon Effect @MaryBowling
  19. 19. #pubcon @MaryBowling Photo by The B’s 2013 Organic Local Packs
  20. 20. #pubcon @MaryBowling "Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals."
  21. 21. #pubcon “The Pigeon update, with its fusing of the local and organic ranking factors, appears to push us back to basic SEO tactics. Get good, local, links.” – Andrew Shotland “When in doubt, go back to the basics of internet marketing and be sure that you are participating in activities that make your business more visible on-line - becoming more citation worthy and linkable in your local market.” – Mike Blumenthal @MaryBowling After Pigeon
  22. 22. #pubcon @MaryBowling New Pack Effect 3 Spots No Organic Above Pack Paid Positions Local Finder
  23. 23. #pubcon @MaryBowling
  24. 24. #pubcon 2015 @MaryBowling
  25. 25. #pubcon @MaryBowling “There are always great opportunities to get your name out there, and some will come with a bonus link.” – Jennifer Slegg “Don't forget that even nofollowed links serve a purpose, so don't automatically skip a link opportunity simply because it is a nofollow link.They can still send referral traffic, they can serve as a brand reminder…” – Linda Buquet “So make sure you are following all best practices for optimizing your local business pages for organic search and continue working to build additional local links.” – Adam Dorfman
  26. 26. #pubcon https://moz.com/blog/local- search-ranking-factors-2015 Moz Local Search Ranking Factors Survey @MaryBowling
  27. 27. #pubcon Moz Local Search Ranking Factors Survey @MaryBowling 20.3% +10.9% since 2014 2015 Overall Influence of Links in Local
  28. 28. #pubcon Moz Local Search Ranking Factors Survey @MaryBowling 25.2% +.008% since 2014 2015 “Localized” Organic Influence
  29. 29. #pubcon @MaryBowling 14.8% +27.6% since 2014 2015 Local Pack Influence Moz Local Search Ranking Factors Survey
  30. 30. #pubcon Top Increased Importance @MaryBowling Since Pigeon Since Snack Pack
  31. 31. #pubcon Top Difference-Making Factors* @MaryBowling *in Competitive Markets Since Pigeon Since Snack Pack
  32. 32. #pubcon Links and Local 2004 2015
  33. 33. #pubcon @MaryBowling Penguin EffectPhoto byzoutedrop
  34. 34. #pubcon @MaryBowling Photo by Vilsekogen Be Careful
  35. 35. #pubcon @MaryBowling Don’t Be ScaredPhoto by smerikal
  36. 36. #pubcon @MaryBowling Be HappyPhoto by wsilver
  37. 37. #pubcon @MaryBowling https://www.brightlocal.com/2015/05/12 /how-do-local-seos-build-their-links/
  38. 38. #pubcon Photo by frankieleon @MaryBowling Pick Your Flavors
  39. 39. #pubcon @MaryBowling Transform Citations
  40. 40. #pubcon Not Dead Forums Guest Posts Blog Commenting Directories Photo by hugovk
  41. 41. #pubcon Use Offline Relation- ships @MaryBowling
  42. 42. #pubcon @MaryBowling Join Local Groups
  43. 43. #pubcon @MaryBowling SponsorPhoto by Karol Franks
  44. 44. #pubcon @MaryBowling DonatePhoto by 350.org
  45. 45. #pubcon @MaryBowling VolunteerUSPWSouthwest
  46. 46. #pubcon @MaryBowling Sponsor VolunteersPhoto by USFWSmidwest
  47. 47. #pubcon @MaryBowling Host/Cohost Events
  48. 48. #pubcon @MaryBowling Event Calendars
  49. 49. #pubcon @MaryBowling Host Ongoing Events
  50. 50. #pubcon @MaryBowling Go Local
  51. 51. #pubcon @MaryBowling Go Hyperlocal
  52. 52. #pubcon @MaryBowling Ugly Doesn’t Matter
  53. 53. #pubcon @MaryBowling Get Industry Links
  54. 54. #pubcon @MaryBowling People=Link Assets
  55. 55. #pubcon  blog + intitle:”keyword” OR inurl:”keyword”  article + intitle:”keyword” OR inurl:”keyword”  website + intitle:”keyword” OR inurl:”keyword”  guide + intitle:”keyword” OR inurl:”keyword”  tag + intitle:”keyword” OR inurl:”keyword”  news + intitle:”keyword” OR inurl:”keyword”  magazine + intitle:”keyword” OR inurl:”keyword”  forum + intitle:”location” OR inurl:”location”  blog + intitle:”location” OR inurl:”location”  directory + intitle:”location” OR inurl:”location”  businesses + intitle:”location” OR inurl:”location”  magazine + intitle:”location” OR inurl:”location”  news + intitle:”location” OR inurl:”location” Search for Possible Links @MaryBowling
  56. 56. #pubcon Local News Who Cares?Rabik Hasan Sumon @MaryBowling
  57. 57. #pubcon Local Media @MaryBowling
  58. 58. #pubcon @MaryBowling Hyperlocal Media
  59. 59. #pubcon @MaryBowling Search for Sources
  60. 60. #pubcon @MaryBowling http://www.abyznewslinks.com/uniteazms.htm abyznewslinks.com/uniteazms.htm
  61. 61. #pubcon @MaryBowling Enterprise Links
  62. 62. #pubcon Photo by ILO Scaling’s Tough @MaryBowling
  63. 63. #pubcon TreacherousPhoto by Missie @MaryBowling
  64. 64. #pubcon Potentially Venomous Photo by Frederic Salein @MaryBowling
  65. 65. #pubcon Avoid Shiney Objects @MaryBowling Photo by epSos.de
  66. 66. #pubcon Photo by James Wheeler Lonely @MaryBowling
  67. 67. #pubcon Get Out of the Box Photo by Stig Nygaard @MaryBowling
  68. 68. #pubcon Pigeon EffectPhoto: R No Guarantees @MaryBowling
  69. 69. #pubcon @MaryBowling Scalability for enterprise requires adding more humans
  70. 70. #pubcon Motivate Your Local People Photo by zen Sutherland @MaryBowling
  71. 71. #pubcon @MaryBowling Fight for Resources
  72. 72. #pubcon @MaryBowling Test &Prove, Test &Prove, Test & Prove
  73. 73. #pubcon Big Brand SilosPhoto: Doc Searles @MaryBowling
  74. 74. #pubcon Photo by Picturepest Connect the Silos @MaryBowling
  75. 75. #pubcon Education Works @MaryBowling
  76. 76. #pubcon @MaryBowling Educate Everyone ILO in Asia and the Pacific
  77. 77. #pubcon Photo by Martin Fisch Link To What?@MaryBowling
  78. 78. #pubcon Photo by Playingwithbrushes Link Bait Home Page Main Locator Page State/City Pages Individual Location Pages @MaryBowling
  79. 79. #pubcon Pigeon EffectPR Must Flow @MaryBowling
  80. 80. #pubcon Tough Links @MaryBowling
  81. 81. #pubcon Totally Worth It! @MaryBowling
  82. 82. #pubcon Strong links are armor against algo changes @MaryBowling
  83. 83. #pubcon Moderation, Please!
  84. 84. #pubcon @MaryBowling Links are a Proxy
  85. 85. #pubcon Brand Prominence
  86. 86. #pubcon @MaryBowling The Best Links? Photo by Matthew G
  87. 87. #pubcon @MaryBowling

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