Co-Creation in
Sharing Economy
Betty Tsakarestou
Panteion University

co-creation
an ecosystem approach
๏ creating new knowledge trajectories and future
markets
๏ experience-based collaborative innovation

co-creation
an ecosystem approach
๏ an ecosystem where diverse ideas, aspirations,
visions and passions interact and scale
๏ environment that enables and incubates disruptive
solutions to market and social challenges

an ecosystem approach
๏ Co-create meaning
๏ Co-create value

co-creation
๏ experience-based innovation
๏ “co-creation motivated by the pleasures
and rewards inherent in participating in a
particular experience” (Adam Arvidsson,
Elanor Colleoni)

Co- Creation
Network
Connecting the hubs

co-creation network
๏ 6 European countries:
๏ Greece, Denmark, Finland,
๏ Italy, Germany, UK
๏ India and US

co-creation network
๏ academics and young researchers
๏ corporate leaders
๏ startup founders and funders
๏ social innovators, creative class actors
๏ developers, experience and game designers
๏ smart cities innovators

co-creation network
๏ partner universities:
๏ Panteion University/ Ad and PR Lab
๏ Copenhagen Business School
๏ University of Milano
๏ LSE, Technological University of Finland

co-creation projects
๏ web and mobile platform :
๏ connecting the co-creation hubs
๏ cities as platforms of innovation
๏ and co-creation

co-creation projects
๏ mapping of startup hubs across cities and
countries
๏
๏ mapping social innovation hubs in South
Europe and India

co-creation projects
๏
๏ emerging sharing economy and collaborative
consumption actors and ecosystems
๏ mobile youth: a research project on mobile
culture: startup entrepreneurship and
collaborative consumption and (Panteion
University)

co-creation projects
๏ Open Bio-Tech (California)
๏ Open biotech movement invites anyone
with significant qualifications to engage in
open ended experimentation with life-
science research

Co-creation projects
๏ Street Fashion Bangok

Co-creation projects
๏ Tata- Nano India

Co-creation projects
๏ City- Branding Athens

Athens Co-Creation
Workshop
๏ 22-24 November 2012
๏ Organizers: Advertising and PR Lab of
Panteion University in collaboration with
Copenhagen Business School

Athens Co-Creation
Workshop
๏ Theme:
๏ Co-Creating the future cities
๏ Cities as platforms of co-creation and
innovation
๏ Smart cities, startup cities

Athens Co-Creation
Workshop
๏ Format:
๏ Co-Creation in action
๏ Experiential methodology
๏

Co-Creation Invite
๏ Join the co-creation network research and
future markets initiative
๏ Thank U