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Co-Creation inSharing EconomyBetty TsakarestouPanteion University

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co-creation an ecosystem approach๏ creating new knowledge trajectories and future markets๏ experience-based collaborative innovation

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co-creation an ecosystem approach๏ an ecosystem where diverse ideas, aspirations, visions and passions interact and scale๏ environment that enables and incubates disruptive solutions to market and social challenges

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an ecosystem approach๏ Co-create meaning๏ Co-create value

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co-creation๏ experience-based innovation๏ “co-creation motivated by the pleasures and rewards inherent in participating in a particular experience” (Adam Arvidsson, Elanor Colleoni)

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Co- CreationNetworkConnecting the hubs

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co-creation network๏ 6 European countries:๏ Greece, Denmark, Finland,๏ Italy, Germany, UK๏ India and US

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co-creation network๏ academics and young researchers๏ corporate leaders๏ startup founders and funders๏ social innovators, creative class actors๏ developers, experience and game designers๏ smart cities innovators

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co-creation network๏ partner universities:๏ Panteion University/ Ad and PR Lab๏ Copenhagen Business School๏ University of Milano๏ LSE, Technological University of Finland

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co-creation projects๏ web and mobile platform :๏ connecting the co-creation hubs๏ cities as platforms of innovation๏ and co-creation

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co-creation projects๏ mapping of startup hubs across cities and countries๏๏ mapping social innovation hubs in South Europe and India

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co-creation projects๏๏ emerging sharing economy and collaborative consumption actors and ecosystems๏ mobile youth: a research project on mobile culture: startup entrepreneurship and collaborative consumption and (Panteion University)

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co-creation projects๏ Open Bio-Tech (California)๏ Open biotech movement invites anyone with significant qualifications to engage in open ended experimentation with life- science research

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Co-creation projects๏ Street Fashion Bangok

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Co-creation projects๏ Tata- Nano India

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Co-creation projects๏ City- Branding Athens

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Athens Co-CreationWorkshop๏ 22-24 November 2012๏ Organizers: Advertising and PR Lab of Panteion University in collaboration with Copenhagen Business School

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Athens Co-CreationWorkshop๏ Theme:๏ Co-Creating the future cities๏ Cities as platforms of co-creation and innovation๏ Smart cities, startup cities

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Athens Co-CreationWorkshop๏ Format:๏ Co-Creation in action๏ Experiential methodology๏

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Co-Creation Invite๏ Join the co-creation network research and future markets initiative๏ Thank U