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Betty Tsakarestou

  1. 1. Co-Creation in Sharing Economy Betty Tsakarestou Panteion University
  2. 2. co-creation an ecosystem approach ๏ creating new knowledge trajectories and future markets ๏ experience-based collaborative innovation
  3. 3. co-creation an ecosystem approach ๏ an ecosystem where diverse ideas, aspirations, visions and passions interact and scale ๏ environment that enables and incubates disruptive solutions to market and social challenges
  4. 4. an ecosystem approach ๏ Co-create meaning ๏ Co-create value
  5. 5. co-creation ๏ experience-based innovation ๏ “co-creation motivated by the pleasures and rewards inherent in participating in a particular experience” (Adam Arvidsson, Elanor Colleoni)
  6. 6. Co- Creation Network Connecting the hubs
  7. 7. co-creation network ๏ 6 European countries: ๏ Greece, Denmark, Finland, ๏ Italy, Germany, UK ๏ India and US
  8. 8. co-creation network ๏ academics and young researchers ๏ corporate leaders ๏ startup founders and funders ๏ social innovators, creative class actors ๏ developers, experience and game designers ๏ smart cities innovators
  9. 9. co-creation network ๏ partner universities: ๏ Panteion University/ Ad and PR Lab ๏ Copenhagen Business School ๏ University of Milano ๏ LSE, Technological University of Finland
  10. 10. co-creation projects ๏ web and mobile platform : ๏ connecting the co-creation hubs ๏ cities as platforms of innovation ๏ and co-creation
  11. 11. co-creation projects ๏ mapping of startup hubs across cities and countries ๏ ๏ mapping social innovation hubs in South Europe and India
  12. 12. co-creation projects ๏ ๏ emerging sharing economy and collaborative consumption actors and ecosystems ๏ mobile youth: a research project on mobile culture: startup entrepreneurship and collaborative consumption and (Panteion University)
  13. 13. co-creation projects ๏ Open Bio-Tech (California) ๏ Open biotech movement invites anyone with significant qualifications to engage in open ended experimentation with life- science research
  14. 14. Co-creation projects ๏ Street Fashion Bangok
  15. 15. Co-creation projects ๏ Tata- Nano India
  16. 16. Co-creation projects ๏ City- Branding Athens
  17. 17. Athens Co-Creation Workshop ๏ 22-24 November 2012 ๏ Organizers: Advertising and PR Lab of Panteion University in collaboration with Copenhagen Business School
  18. 18. Athens Co-Creation Workshop ๏ Theme: ๏ Co-Creating the future cities ๏ Cities as platforms of co-creation and innovation ๏ Smart cities, startup cities
  19. 19. Athens Co-Creation Workshop ๏ Format: ๏ Co-Creation in action ๏ Experiential methodology ๏
  20. 20. Co-Creation Invite ๏ Join the co-creation network research and future markets initiative ๏ Thank U

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