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Andreas Bitros holy grail

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Andreas Bitros holy grail

  1. 1. Internet as aSocioeconomicSystemAndreas Bitros
  2. 2. As a young graduate...๏ Confident about Business Strategy๏ Trained for International projects๏ Geek & Internet Literate๏ Startup enthusiast...and I had no idea what I should do toActually help a startup!
  3. 3. Meet the Internet
  4. 4. Internet as an Environment๏ Complex๏ Borderless๏ Fast๏ International๏ Full of social perspectives๏ Plenty of interconnected parts
  5. 5. Houston, we have a problem๏ The problem: - How should we analyze the external environment of companies, that have strong bonds with the Internet? – What are the key parts?๏ The (not really effective) solution: - Search the Internet -> TMI - Search Bibliography -> NSMI (Not So Much Information)
  6. 6. O’Reilly Web 2.0 Summit #w2smap
  7. 7. Was it enough?...nop!The interesting part is how these sectorsinteract through time
  8. 8. Systems Thinking๏ A really strong methodology for investigating complex situations, because it: - Focuses on what things “do”, and not what they “are” - Is dynamic, so the perspective of time is included - It indicates relationships among parts
  9. 9. The purpose of the InternetThe purpose of a system is what it does...So what’s Internet’s “purpose”?The purpose of the Internet is:“To provide value to direct and indirectusers”
  10. 10. The Internet as a SystemPrinciples:๏ Basic economic principles๏ Moore’s & Metcalfe’s Laws๏ It consists of two essential parts
  11. 11. The Internet as a System Sectors Strategic Strategic Strategic Strategic Point B Point C Point n Point A Perceived Value- Money - Labor Experience Group AInterestGroups Group n Group C Group B
  12. 12. Essential Parts’ PropertiesEssential Parts’ Properties : ๏ Every essential part has an impact on the properties or/and behavior of a system ๏ Essential parts can’t operate on their own ๏ If parts of a system are organized into subsystems, then they have the same properties with the essential parts
  13. 13. Sectors๏ Semiconductors ๏ Search๏ Infrastructure ๏ Commerce & e- Payment๏ Platforms & Mobile ๏ Content & Media & Games๏ OS & UI ๏ Advertise๏ Social Activity & Location ๏ Enterprise Solutions๏ Identity & Consumer Web
  14. 14. Sectors Cause Loops Sector 1st length 2st length 1st length 2st length Semiconductors - - 0 0OuterLayer Infrastructure 1 - 0 0 OS & UI 3 9 2 4 Platforms & Mobile 3 8 2 4 Enterprise Solutions 5 21 2 7 Social Activity & Location 8 45 5 22 Identity & Consumer Web 7 43 5 19LayerInner Search 6 36 4 18 Content & Media & Games 8 45 5 19 Commerce & e-Payment 9 49 5 21 Advertising 8 45 4 16
  15. 15. Interest Groups๏ Innovators/ Alpha ๏ Government Geeks ๏ VC & Other๏ Early Adopters Funding๏ Early Majority ๏ Enterprises๏ Late Majority ๏ Academia๏ Laggards
  16. 16. Perspective What it isWhat they see
  17. 17. Lessons Learned๏ The “Game” - Use available resources - Create resources if needed - Anticipate for the right trends - Combine trends - Always remember the Users!๏ The (Big) Players - They have portfolios - They create options - Developers are a major resource
  18. 18. “S” Curves๏ By applying the “S” Curves theory, in every sector, you may have a better perspective of what is “emerging” in the system and how the system evolves๏ Remember, no part by itself, can increase the size of the system – (bubble alert)๏ There is Always something happening
  19. 19. Policy MakersBetter Interventions (if necessary):๏ The “Next Silicon Valley” quest๏ ACTA & Net neutrality๏ New Technologies๏ Subsidies for companies & startups
  20. 20. Remember... ... we are all part of it!

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