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Ampli-Co développe et anime le premier réseau de piscines naturelles

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Ampli-Co développe et anime le premier réseau de piscines naturelles

  1. 1. Ignite Strasbourg – 29 octobre 2010 – Colmar Ampli-Co développe et anime le premier réseau de piscines naturelles 1er réseau de franchise de bassins et piscines naturelles, en France
  2. 2. Ignite Strasbourg – 29 octobre 2010 – Colmar Ampli-Co développe et anime le premier réseau de piscines naturelles Le besoin du client Situation initiale PME locale Produits élaborés Technique maîtrisée Commercial difficile Objectif Tête d’un réseau organisé Centrale d’achats Partage du savoir-faire Communication nationale
  3. 3. Ignite Strasbourg – 29 octobre 2010 – Colmar Ampli-Co développe et anime le premier réseau de piscines naturelles L’expertise d’Ampli-Co dans les réseaux Conception Animation Développement
  4. 4. Ignite Strasbourg – 29 octobre 2010 – Colmar Ampli-Co développe et anime le premier réseau de piscines naturelles La solution Ampli-Co pour Lagutech Elaboration du concept et du savoir-faire Structuration du réseau de franchise Déploiement du réseau Conception des outils d’animation Commercialisation de la franchise Un accompagnement global de la conception du réseau à son animation : gestion, finance, comptable, social, juridique, administratif, marketing, commercial… Une garantie : 100% des prestations au Succès !
  5. 5. Ignite Strasbourg – 29 octobre 2010 – Colmar Ampli-Co développe et anime le premier réseau de piscines naturelles Etape 1 : Les aides et subventions Objectif : Favoriser le recours à des compétences externes spécialisées pour accroître la compétitivité des entreprises et accélérer leur développement Pour qui ? Les entreprises de moins de 250 salariés, détenues à moins de 25% par des groupes, en situation financière saine Pour quoi ? Les études, prestations de conseil et de service, investissements immatériels, diagnostic stratégique complet,… Combien ? 50% de la dépense, plafonné à 10.000 euros Aide régionale à l’expertise (dispositif Gradient)
  6. 6. Ignite Strasbourg – 29 octobre 2010 – Colmar Ampli-Co développe et anime le premier réseau de piscines naturelles Etape 2 : La concurrence Internet et les réseaux sociaux Revues spécialisées et salons professionnels Etudes et panoramas de marché Objectif : Identifier l’état du marché, les acteurs économiques, leurs structurations, leurs spécificités,… Plusieurs sources d’informations :
  7. 7. Ignite Strasbourg – 29 octobre 2010 – Colmar Ampli-Co développe et anime le premier réseau de piscines naturelles Etape 3 : Le choix du mode de réseau Quel est l’objectif poursuivi ? Quel est le niveau d’intégration souhaité ? Comment la concurrence s’est-elle structurée ? Réseau de commerce organisé Franchise !
  8. 8. Ignite Strasbourg – 29 octobre 2010 – Colmar Ampli-Co développe et anime le premier réseau de piscines naturelles Etape 4 : La définition du concept et du savoir-faire Un concept original La transmission d’un savoir-faire à un commerçant indépendant Une assistance technique Un contrat de franchise repose sur 3 éléments essentiels
  9. 9. Ignite Strasbourg – 29 octobre 2010 – Colmar Ampli-Co développe et anime le premier réseau de piscines naturelles Etape 5 : La faisabilité et l’intérêt du concept Une relation Gagnant - Gagnant La clé du succès d’un réseau de franchise ?
  10. 10. Ignite Strasbourg – 29 octobre 2010 – Colmar Ampli-Co développe et anime le premier réseau de piscines naturelles Etape 6 : L’organisation du réseau Structurer à court terme… mais prévoir à moyen terme Tête de réseau Franchise Franchise Animateur local Centrale d’achat Centre formation Centre R & D Franchise Pilote Pilote Pilote
  11. 11. Ignite Strasbourg – 29 octobre 2010 – Colmar Ampli-Co développe et anime le premier réseau de piscines naturelles Etape 7 : Le profil des futurs franchisés Avec qui développer le réseau ? Etat civil Secteur géographique Expérience & parcours professionnel Profil entrepreneurial Motivations
  12. 12. Ignite Strasbourg – 29 octobre 2010 – Colmar Ampli-Co développe et anime le premier réseau de piscines naturelles Un réseau … plusieurs profils de candidats Investisseurs Paysagistes Plus de moyens financiers Fonds propres limités Besoin d’assistance Activité existante – Base de clientèle exploitable Point de vente structuré autour de la piscine naturelle Piscine naturelle = élargissement de la gamme du paysagiste
  13. 13. Ignite Strasbourg – 29 octobre 2010 – Colmar Ampli-Co développe et anime le premier réseau de piscines naturelles Un réseau … plusieurs concepts Activité de pisciniste intégrée à une activité de paysagiste Petit point de vente dédié la piscine naturelle Grande surface autour de la piscine (univers du jardin, aménagement extérieur, animations aquatiques,…)
  14. 14. Ignite Strasbourg – 29 octobre 2010 – Colmar Ampli-Co développe et anime le premier réseau de piscines naturelles Etape 8 : Le cadre juridique Le contrat de franchise Présentation du franchiseur Présentation du réseau Etat du marché Le document d’informations précontractuelles Stratégie du réseau Eléments financiers Caractéristiques du contrat
  15. 15. Ignite Strasbourg – 29 octobre 2010 – Colmar Ampli-Co développe et anime le premier réseau de piscines naturelles Etape 9 : La formalisation du Savoir-faire Les manuels opérationnels Approche commerciale Conception de la piscine Réalisation Maintenance & S.A.V. Formation – Gestion RH …
  16. 16. Ignite Strasbourg – 29 octobre 2010 – Colmar Ampli-Co développe et anime le premier réseau de piscines naturelles Etape 10 : La promotion du réseau de franchise Site web dédié au réseau Réseau de partenaires Actions de communication Salon de la franchise Revues spécialisés Mailing ciblé
  17. 17. Ignite Strasbourg – 29 octobre 2010 – Colmar Ampli-Co développe et anime le premier réseau de piscines naturelles Etape 11 : Le déploiement du réseau
  18. 18. Ignite Strasbourg – 29 octobre 2010 – Colmar Ampli-Co développe et anime le premier réseau de piscines naturelles Etape 12 : L’animation du réseau Outils d’animation pour le Franchiseur Accompagnement des Franchisés
  19. 19. Ignite Strasbourg – 29 octobre 2010 – Colmar Ampli-Co développe et anime le premier réseau de piscines naturelles
  20. 20. Ignite Strasbourg – 29 octobre 2010 – Colmar Ampli-Co développe et anime le premier réseau de piscines naturelles Tour Sébastopol – 3 quai Kléber 67000 STRASBOURG Tél : 03 88 23 70 65 – Fax : 03 88 23 70 00 – contact@ampli-co.eu www.ampli-co.eu

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