Why the [traditional] music industry is f*cked!! - Jeremiah Trnka


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Video: http://ignitephoenix.blip.tv/file/1465778/

Event: Ignite Phoenix 2
Event Date: October 29th, 2008

Lets face it, the [traditional] music industry is f*cked! For too many years, they’ve raped musicians, while screwing music consumers out of every last penny they could! I mean, $18 for a CD that cost 5 cents to make? C’mon!! WTF?!?! While the iTunes music store proven that digital music downloads could be turned into a viable business, even Apple is threatening that any change to the business model could force them to shut down the iTunes music store. The reality is, the traditional music industry just doesn’t work anymore. We need new solutions, and a new business model. We need a solution that fights global poverty by helping musicians to earn a living from their music, whether they live in Nashville, or Nambia. We call that solution “Social Entrepreneurship Applied to the Music Business.”

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Why the [traditional] music industry is f*cked!! - Jeremiah Trnka

  1. 1. al on Phoenix iti ad tr Why the music industry is f*cked!! Jeremiah Trnka
  2. 2. Phoenix http://www.flickr.com/photos/sanbeiji/2769180841/ http://www.flickr.com/photos/casanovapacifista/2836808411/ http://www.flickr.com/photos/denn/97210332/
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  6. 6. CDs Single Downloads Phoenix 900 675 450 225 0 2003 2006 2007 Source: Nielsen SoundScan
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  8. 8. quot;If (the iTunes store) were forced simply to absorb any increase in its mechanical Phoenix royalty rate, the result would be to significantly increase the likelihood of the store operating at a financial loss. Apple has repeatedly made clear that it is in this business to make money and most likely would not continue to operate (the iTunes store) if it were no longer possible to do so profitably.quot; Eddy Cue Vice President of iTunes
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  10. 10. Phoenix Ever thought about where your 99 cents goes??
  11. 11. Phoenix http://www.flickr.com/photos/betoinorge/2053238266/ http://www.flickr.com/photos/farshadebrahimi/355404768/ http://www.flickr.com/photos/pulguita/736468969/
  12. 12. Phoenix http://www.flickr.com/photos/angela7/75766409/ http://www.flickr.com/photos/92833011@N00/1170794836/ http://www.flickr.com/photos/eschipul/252930797/
  13. 13. “Talent is not the barrier to these musicians’ careers: exposure makes the Phoenix difference... This is a great opportunity for the Internet to be fully utilized to help build real careers for real musicians.” Kimber Lanning Owner, Modified Arts & Stinkweeks
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  15. 15. “If you give people a chance to make an impact, and you let them see the evidence Phoenix of their impact, they will respond. They naturally want to make a difference in the world, they want to respond but mostly they feel helpless.” Matt Flannery Co-Founder, Kiva.org from CauseWired
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  17. 17. Phoenix http://www.flickr.com/photos/chacon/482634722/ http://www.flickr.com/photos/gbaku/488463939/ http://www.flickr.com/photos/cambodia4kidsorg/550094936/
  18. 18. Phoenix Get more for your 99 cents!!
  19. 19. The Music Business Today Phoenix $6,000,000 = $3,400,000 Download Revenue Estimated Artist Income
  20. 20. The Future Phoenix $6,000,000 = $98,000,000 Estimated Initial Capitalization Total Estimated Artist Income Over 5 Years
  21. 21. Phoenix Jeremiah Trnka founder@plamusic.com Follow me @PLAmusic http://blog.plamusic.com