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Nothing Defines Humans Better Than Their Willingness To Do Irrational Things in the Pursuit of Phenomenally Unlikely Payoffs. - Derek Neighbors

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Video: http://ignitephoenix.blip.tv/file/1839188/

Event: Ignite Phoenix 3 @ TCA
Event Date: February 25th, 2008

Douglas Adams sums it up well. We act irrationally ALL time while lying to ourselves that we are making perfectly good decisions. Would you walk 10 stores over to save $10? Studies prove you will if the item is $20 but not if its $400. How does the value of $10 change based on the cost of the item? It doesn’t. It is completely irrational. Want to know other stupid things you do everyday?

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Nothing Defines Humans Better Than Their Willingness To Do Irrational Things in the Pursuit of Phenomenally Unlikely Payoffs. - Derek Neighbors

  1. 1. Relativity Economist Subscriptions Phoenix Economist.com 68%$ 59.00 Economist.com & Print Edition 32% $125.00 vs. Economist.com 16% $ 59.00 Economist Print Edition 0% $125.00 Economist.com & Print Edition 84% $125.00 Read Predictably Irrational by Dan Ariely
  2. 2. Relativity Phoenix Read Predictably Irrational by Dan Ariely
  3. 3. Supply & Demand Phoenix Read Predictably Irrational by Dan Ariely
  4. 4. Supply & Demand Phoenix Read Predictably Irrational by Dan Ariely
  5. 5. Overpaying Cost of Zero $0 Phoenix Free ($0) $7.00 Read Predictably Irrational by Dan Ariely
  6. 6. Overpaying Cost of Zero $0 Phoenix Bra $19.99 Bra $19.99 Ship $ 3.99 Bra $ 19.99 $16.98 Ship Free ---------------- ---------------- $23.98 $39.98 Read Predictably Irrational by Dan Ariely
  7. 7. Social Norms Phoenix Read Predictably Irrational by Dan Ariely
  8. 8. Social Norms Phoenix Read Predictably Irrational by Dan Ariely
  9. 9. Arousal Phoenix X XX Read Predictably Irrational by Dan Ariely
  10. 10. Arousal Phoenix Read Predictably Irrational by Dan Ariely
  11. 11. You Can’t Make Me C o Phoenix m m i Save Money Spend Money t m e n t Diet Weight Gain Read Predictably Irrational by Dan Ariely
  12. 12. You Can’t Make Me Phoenix Read Predictably Irrational by Dan Ariely
  13. 13. Overvalued Phoenix Read Predictably Irrational by Dan Ariely
  14. 14. Overvalued Phoenix Read Predictably Irrational by Dan Ariely
  15. 15. Easily Distracted Phoenix Read Predictably Irrational by Dan Ariely
  16. 16. Easily Distracted Phoenix Read Predictably Irrational by Dan Ariely
  17. 17. What Did You Expect Phoenix Read Predictably Irrational by Dan Ariely
  18. 18. What Did You Expect Phoenix Read Predictably Irrational by Dan Ariely
  19. 19. Power of Price Phoenix Read Predictably Irrational by Dan Ariely
  20. 20. Lying to Myself Phoenix Read Predictably Irrational by Dan Ariely

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