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Inbound Marketing
The Ignite Approach
What does ‘inbound’ and
‘outbound’ marketing mean?
Paid | Earned
Outbound Marketing
• You buy this.
• This interrupts you.
Inbound Marketing
• You win this.
• This moves you...
Who does what?
Infographic:
ebyline.com
How does this play into
the funnel?
smartinsights.com
Or to simplify…
How’s it done?
Plan Your Work, Work Your Plan.
• State your objectives.
Define your call-to-action.
Plan Your Work, Work Your Plan.
• State your objectives.
• Find your customers.
Find Your Following.
• Who are your customers?
– Which channels are they on?
• Who are their influencers?
– Which channels...
Plan Your Work, Work Your Plan.
• State your objectives.
• Find your customers.
• Test your SEO performance.
Plan Your Work, Work Your Plan.
• State your objectives.
• Find your customers.
• Test your SEO performance.
• Establish y...
Get Social.
Meet them where they are.
• #instravel
• #TravelTuesday
• #London
Plan Your Work, Work Your Plan.
• State your objectives.
• Find your customers.
• Test your SEO performance.
• Establish y...
CONTENT IS KING.
Produce something
that is of value
to your audience.
Plan Your Work, Work Your Plan.
• State your objectives.
• Find your customers.
• Test your SEO performance.
• Establish y...
CONTENT IS KING.
Promotion is Queen.
Share it.
inboundmarketingagents.com
Moz.com
Plan Your Work, Work Your Plan.
• State your objectives.
• Find your customers.
• Test your SEO performance.
• Establish y...
Use the tools.
Conduct competitive +
industry research.
Check on your own status.
Improve.
Experiment.
Learn.
Optimise.
Experiment.
Learn.
Optimise.
Repeat.
Thank ya kindly.
Inbound Marketing For Beginners
Inbound Marketing For Beginners
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Inbound Marketing For Beginners

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Here we take a look at the basics of inbound marketing for those just wanting to scratch the surface.

Published in: Marketing
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Inbound Marketing For Beginners

  1. 1. Inbound Marketing The Ignite Approach
  2. 2. What does ‘inbound’ and ‘outbound’ marketing mean?
  3. 3. Paid | Earned Outbound Marketing • You buy this. • This interrupts you. Inbound Marketing • You win this. • This moves you along.
  4. 4. Who does what?
  5. 5. Infographic: ebyline.com
  6. 6. How does this play into the funnel?
  7. 7. smartinsights.com
  8. 8. Or to simplify…
  9. 9. How’s it done?
  10. 10. Plan Your Work, Work Your Plan. • State your objectives.
  11. 11. Define your call-to-action.
  12. 12. Plan Your Work, Work Your Plan. • State your objectives. • Find your customers.
  13. 13. Find Your Following. • Who are your customers? – Which channels are they on? • Who are their influencers? – Which channels are they on?
  14. 14. Plan Your Work, Work Your Plan. • State your objectives. • Find your customers. • Test your SEO performance.
  15. 15. Plan Your Work, Work Your Plan. • State your objectives. • Find your customers. • Test your SEO performance. • Establish your channels.
  16. 16. Get Social. Meet them where they are. • #instravel • #TravelTuesday • #London
  17. 17. Plan Your Work, Work Your Plan. • State your objectives. • Find your customers. • Test your SEO performance. • Establish your channels. • Create unique and valuable content.
  18. 18. CONTENT IS KING. Produce something that is of value to your audience.
  19. 19. Plan Your Work, Work Your Plan. • State your objectives. • Find your customers. • Test your SEO performance. • Establish your channels. • Create unique and valuable content. • Distribute.
  20. 20. CONTENT IS KING. Promotion is Queen.
  21. 21. Share it. inboundmarketingagents.com
  22. 22. Moz.com
  23. 23. Plan Your Work, Work Your Plan. • State your objectives. • Find your customers. • Test your SEO performance. • Establish your channels. • Create unique and valuable content. • Distribute. • Optimise.
  24. 24. Use the tools. Conduct competitive + industry research. Check on your own status. Improve.
  25. 25. Experiment. Learn. Optimise.
  26. 26. Experiment. Learn. Optimise. Repeat.
  27. 27. Thank ya kindly.

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