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Businesses and people in them make countless efforts to respond to, lead, and manaage change, and many of them fail to go anywhere. There is an approach that guarantees not just change, but progress, and a guide for self-correction along the way.
The model - while having many deeper and complex implications - is easily grasped, intuitively obvious. It organizes the relationships between factors of dissatisfaction with present conditions, aspects of a effective vision/direction, impelementation of initial directed action. It also indicates how these related to, and can overcome the confounding factors of inertia (e.g. habit, resistance).
I would include presentation of the basic model, the role of values, and examples of how the model applies to making progress in any individual or collective effort, with a couple of famous case citations (e.g. the lunar landing module, civil rihts in the '60's).