05 Lucy Mendel -- igbos f_

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Technology behind providing customers with (1) trusted information on how his or her purchases effect the world (2) with respect to a personalized portfolio of interests (3) at the point of sale.

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05 Lucy Mendel -- igbos f_

  1. 1. Buy It Like You Mean It Lucy Mendel Creative commons share alike license
  2. 2. Effect on self So you want to buy a chocolate bar, Charlie?
  3. 3. Effect on world Oompa-loompa worker Carbon emissions during controversy over transportation mistreatment; or is it rescue? Toxic brown by-product polluting rivers downstream Wonka fortune supports a of the factory poor British boy, mother and bed-ridden grandparents Wonka company acquired by Big Cocoa, which also owns Organic Chocolates What else are you buying?
  4. 4. Information Gap Corporations Have big effects on world Care about $$ Consumers Spend $$ support corporations Care about world
  5. 5. Information Gap Corporations Have big effects on world Care about $$ Consumers Spend $$ support corporations Care about world Help consumers make informed purchases
  6. 6. Information Gap Corporations Have big effects on world Care about $$ Consumers Spend $$ support corporations Care about world Help consumers make informed purchases Consumers have control over effects on the world
  7. 7. Goal Provide customers with trusted information on how purchases effect the world with respect to a personalized portfolio of interests at the point of sale
  8. 8. Trusted Information How? Wikipedia: Collaboration, peer review Open process (truth through science) CMS: Structured graph of corporate supply chain, products Organize documents, citations and analysis ratings: Distill analysis into quantifiable ratings evaluations: Determine trustworthiness of data through peer evaluation and past performance.
  9. 9. Personalization Interests Example Portfolio Human rights Pollution Ecological Global warming Global sustainability Ecological sustainability warming Human Contributions to charity Organic adherence rights Community involvement Pollution Transparent practices Organic adherence Personalized product rating = Quality of product weighted average of the etc ratings in interests in portfolio Ratings aggregated through corporate graph
  10. 10. Point of Sale Text message barcode to cocoa@ThoughtAndMemory.org 03422007 Hershey'S Milk Chocolate Bar Size: 2.6 oz Origin: US Please review this product at http://BuyItLikeYouMeanIt. org
  11. 11. Buy It Like You Mean It Open source non-profit Join our development team Become a user Do research Tell your friends Party like an Oompa Loompa Taza Chocolate Factory 561 Windsor St, Somerville Tuesday, June 3, 7pm

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