Ignova naming tips

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Corporate Naming Tips for entrerp

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Ignova naming tips

  1. 1. Corporate Naming tipsfor Entrepreneurs Barcelona, April 2012 IGNOVA
  2. 2. How to design the ideal name for your businessHey wait, what is an ideal name?Good question. The ideal name is… Relevant Positive Memorable Distinctive Different Powerful Witty IGNOVA – Corporate Naming tips for entrepreneurs 2
  3. 3. How to design the ideal name for your businessThe process Market Naming Creativity Implementation Strategy Create Analyze your Identify Filtration complementary Name competitors positioning through key Selection verbal brainstorming names criteria elements IGNOVA – Corporate Naming tips for entrepreneurs 3
  4. 4. Some rulesBefore getting into itEvaluate the real importance of your company’snameThink of where your company wants to be in thelong termRemember that there is no perfect corporatename, and that no name will be capable tomatch every filtration criteria.You will have to Be flexible…Let’s go! IGNOVA – Corporate Naming tips for entrepreneurs 4
  5. 5. Some rulesThe BasicsFirst: Do not… Be too generic Be too descriptive Try to be too creative Tie your business’ name to a location Be ordinary or offensive Use numbers Use acronyms Create spaceless names Focus too much on the etymological origin Make references about technology (overused) IGNOVA – Corporate Naming tips for entrepreneurs 5
  6. 6. Some rulesCommunication-wiseTry to design an easy-to-remember name (foryour target customers) that… Facilitates association to your core business Is short Is creative Is unique Is self-explanatory Looks good Is original IGNOVA – Corporate Naming tips for entrepreneurs 6
  7. 7. Some rulesInternet-wiseMake sure… The domain you need is available That Google does not have too much references on the name you pretend to use Nobody else is using it in Social Networks such as Twitter or Facebook You are not using a Nickname: people in Social Networks tend to dislike them IGNOVA – Corporate Naming tips for entrepreneurs 7

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