#research #user #happy - Techniki wspierania wywiadu - UX Camp 2014

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O 3 technikach wspierania wywiadów w czasie badań UX - o kolaże, karty reakcji, karty service design

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  • Client primary source of informaction
    Our own analysis as well – observing, taking part in community. We were also observing the community by ourselves – its dynamics, the stong points, the weak points and so on.

    Our starting point was discovery phase during which we got to know our community very well. The client was our first source of information .They shared their best knowledge and experience about the users and their behaviours, previous redesigns (esp. what worked, what didn’t work) and issuses people reported to the admin. It was of much help.

    Mostly we would like to tell about how we engaged users in our proces.
    We knew users would kill us if we ignore them in the process and change the website from day to day.
    It was really important for us to:
    Work out changes with them and thereby gain their approval
  • Client primary source of informaction
    Our own analysis as well – observing, taking part in community. We were also observing the community by ourselves – its dynamics, the stong points, the weak points and so on.

    Our starting point was discovery phase during which we got to know our community very well. The client was our first source of information .They shared their best knowledge and experience about the users and their behaviours, previous redesigns (esp. what worked, what didn’t work) and issuses people reported to the admin. It was of much help.

    Mostly we would like to tell about how we engaged users in our proces.
    We knew users would kill us if we ignore them in the process and change the website from day to day.
    It was really important for us to:
    Work out changes with them and thereby gain their approval
  • Client primary source of informaction
    Our own analysis as well – observing, taking part in community. We were also observing the community by ourselves – its dynamics, the stong points, the weak points and so on.

    Our starting point was discovery phase during which we got to know our community very well. The client was our first source of information .They shared their best knowledge and experience about the users and their behaviours, previous redesigns (esp. what worked, what didn’t work) and issuses people reported to the admin. It was of much help.

    Mostly we would like to tell about how we engaged users in our proces.
    We knew users would kill us if we ignore them in the process and change the website from day to day.
    It was really important for us to:
    Work out changes with them and thereby gain their approval
  • Client primary source of informaction
    Our own analysis as well – observing, taking part in community. We were also observing the community by ourselves – its dynamics, the stong points, the weak points and so on.

    Our starting point was discovery phase during which we got to know our community very well. The client was our first source of information .They shared their best knowledge and experience about the users and their behaviours, previous redesigns (esp. what worked, what didn’t work) and issuses people reported to the admin. It was of much help.

    Mostly we would like to tell about how we engaged users in our proces.
    We knew users would kill us if we ignore them in the process and change the website from day to day.
    It was really important for us to:
    Work out changes with them and thereby gain their approval
  • Client primary source of informaction
    Our own analysis as well – observing, taking part in community. We were also observing the community by ourselves – its dynamics, the stong points, the weak points and so on.

    Our starting point was discovery phase during which we got to know our community very well. The client was our first source of information .They shared their best knowledge and experience about the users and their behaviours, previous redesigns (esp. what worked, what didn’t work) and issuses people reported to the admin. It was of much help.

    Mostly we would like to tell about how we engaged users in our proces.
    We knew users would kill us if we ignore them in the process and change the website from day to day.
    It was really important for us to:
    Work out changes with them and thereby gain their approval
  • #research #user #happy - Techniki wspierania wywiadu - UX Camp 2014

    1. 1. UX Camp 2014 #uxresearch #user #happy @paulinamakuch
    2. 2. Wywiad pogłębiony Testy zadaniowe Wywiad podsumowujący Najpopularniejszy scenariusz badania UX
    3. 3. „Pogłębione” odpowiedzi badanych W googlu A opinie znajomych? Gdzie szukasz informacji? Tak, jasne
    4. 4. Wywiad pogłębiony Testy zadaniowe Wywiad oceniający Najpopularniejszy scenariusz badania UX
    5. 5. Najczęstsze opinie badanych O.K. Intuicyjny Fajny
    6. 6. Kolaże Karty Reakcji Karty Service Design Techniki wspierania wywiadu
    7. 7. Kolaże
    8. 8. Masa różnorodnych zdjęć, post-ity, flamastry jak
    9. 9. Pozwól dorysowywać jak
    10. 10. Potrzebujesz przestrzeni jak
    11. 11. Poznanie skojarzeń Ustalenie wspólnego języka z badanym Poznanie kontekstu kontaktu z produktem/usługą 12 kiedy
    12. 12. efekty Prasa na iPada
    13. 13. efekty Wideo w internecie
    14. 14. Czysto jakościowa Poszukiwanie insightów 15 analiza
    15. 15. Karty Reakcji
    16. 16. jak Pozytywne i negatywne
    17. 17. jak Najlepiej pasujące i Top 3
    18. 18. Wywiad oceniający satysfakcję Poszerzenie słownika Wprowadzenie wskaźnika ilościowego 19 kiedy
    19. 19. analiza Chmura tagów
    20. 20. Wykresy 8 8 8 8 8 8 7 7 7 6 6 5 5 5 5 4 4 4 4 2 6 5 4 3 3 3 3 2 2 2 1 1 1 1 0 0 0 0 0 0 analiza
    21. 21. Jakościowa analiza [Profesjonalny] To z przesuwaniem w bok jest takie bardzo… [Użyteczny] Nie trzeba wychodzić z domu, aby kupić. [Użyteczny] Czyli nie koniecznie przy komputerze stacjonarnym. [Ciekawy] Bo to jest dla mnie coś nowego, jeśli chodzi o telefon, że przenoszę ze sobą cały świat. [Przyjazny] Nie można się bać tych urządzeń, trzeba się zaprzyjaźniać. [Ciekawy] Ja taki jestem jak się dorwę do czegoś, z czym sobie nie daję rady to jednak poświęciłbym trochę czasu żeby rozgryźć. Nie lubię jak nie umiem czegoś zrobić. [Przyjazny] Wszystko pod ręką, tylko nie do końca widoczne. [Przyjazny] Ponieważ bezproblemowo dałoby się zwrócić towar, gdybym potrzebował anulować zamówienie. [Zachęcający] Lubię sobie po prostu patrzeć na sklepach. [Przystępny] Bo są promocje
    22. 22. Karty Service Design
    23. 23. jak Karty z touchpointami i emocjami
    24. 24. Puste kartki jak
    25. 25. Możesz zostawić badanego samego jak
    26. 26. Poznanie procesu poszukiwania, kontaktu z usługą Punkt zaczepienia do pogłębiania 27 kiedy
    27. 27. efekty Proces poszukiwanie lokaty
    28. 28. analiza Customer Journey Map
    29. 29. Techniki wspierania wywiadu Wprowadzają element zabawy Poszerzają słownik badanego Pozwalają uzyskać głębsze insighty Mogą wprowadzić zaskakujące tematy po co?
    30. 30. CIOTKA DOBRA RADA
    31. 31. Nagraj opowiadanie
    32. 32. Zadawaj trudne pytania
    33. 33. Sfotografuj
    34. 34. 36
    35. 35. Paulina Makuch paulinam@lawonderlab.pl Dzięki!

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