1996"What was so shocking to me was thatWindows was the second highest usageapplication in the U.S. The number oneapplication was Doom," N. explained. Tohim, this was a revelation. "It was a 12-person company in the suburbs of Texasthat didnt even distribute throughretail, it distributed through bulletinboards and other pre-Internetmechanisms ... Microsoft was hiring500-people sales teams and this entirecompany was 12 people, yet it [idSoftware] had created the most widelydistributed software in the world."
Spacewars!MainframesHome computerArcadesConsolesMobile(Smart-)PhonesOnlineStreamingMobile consolesTabletsPinball (2000)Pay per playRetailPay per playNo commercial useShareware,RetailDig. Distrubtion,Free-to-playNo commercial use
• Retail (Assassins Creed X, CoD X, etc.)• Digital Distribution (Steam)• In-Game Advertising (Fifa)• Advertgames (Americas Army)• “Try Before you Buy” / Trialware /Shareware,• Episodic Entertainment (Telltale),• Skill-Based Progressive Jackpots(Poker),• Subscription Model (WoW)• Micro-Transactions (Travian, etc.),• Sponsored Games / Donationware(serious games, games for good,charity games),• Pay per play / Pay as you go / Pay forTime,• Player to Player trading of Virtual Items(Steam Trading),• Sell Access to your Players (like leadgeneration, special offers etc.),• Freeware (get lots of users),• Loss Leader (focus on your real goal),• Peripheral Enticement (Skylanders),• Player to Player Wagering (GameDuell),• User Generated Content (letting usersmake endless new content),• Pay for service (Storage, Private server,Cloud stats: CoD Elite, MinecraftRealms),• Rental,• Merchandise (Angry Birds),• Pre-Sell the Game to the Players (PrisonArchitect, Minecraft).Overview of business modelsSource: David Perry on Gamedesign
MarketgrowthrateRelative market shareHighLowLowHighDogsCash Cows?StarsRetailSharewareSubscriptionsDigital DistributionMicro-TransactionsPeripheral EnticementMerchandiseEpisodic EntertainmentGamblingPay per PlayUser Generated ContentGames as a servicePre-sellIngame-AdvertisingAdvertgamesSponsored GamesSell Player DataRentalDo your homework!