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Sophie Carter         Imber Gonzalez   Leila Maidaine     Carlos Wana                Victoria Matallah          Irfaan Sah...
TasksAnalysing coverage by different print media            Blackberry blackout of October        Draft letter to a Newspa...
Blackberry   Identify a current corporate news story   Research the range of print media     Compare the news outputIdenti...
BlackberryThe three print media stories we look at were…   ‘BlackBerry outage for three days caused by faulty router says ...
Daily Mail“Blackberry is in immediate dangerof losing more than a quarter of its  customers after the disastrous     disru...
The Metro Dear #blackberry I am typingthis with my middle finger, you          are useless.’
The Guardian   "I told them no," said theanalyst. "I wont. I cant. Theres nothing positive about it right              now."
News Values                                                                   Mill                                        ...
WH SmithFind an explicit criticism in major print titlePersuasion and written argument to be used                Write dra...
WH Smith  “‘dump’ and offering ‘shi**y’           promos.”‘hindered of the company with         fewer sales’‘leading brand...
Cranford Community CollegeInvite the local MP (Alan Keen) to the schoolDerive Maximum PR from eventWritten brief to head t...
Cranford Community College
Public relations powerpoint
Public relations powerpoint
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Public relations powerpoint

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Public relations powerpoint

  1. 1. Sophie Carter Imber Gonzalez Leila Maidaine Carlos Wana Victoria Matallah Irfaan Saheb Public Relations MK1003N
  2. 2. TasksAnalysing coverage by different print media Blackberry blackout of October Draft letter to a Newspaper Poor service at WHSmith Plan public event to gain maximum P.R Cranford Community College to open new media suite
  3. 3. Blackberry Identify a current corporate news story Research the range of print media Compare the news outputIdentify the news values of each print media
  4. 4. BlackberryThe three print media stories we look at were… ‘BlackBerry outage for three days caused by faulty router says former RIM staffer’ Published In The Guardian ‘BlackBerry in danger of losing more than a quarter of its customers after disastrous week’ Published in the Daily Mail ‘Blackberry outage clear but service issues jar customer confidence’ Published in The Metro All were published on the 14th of October 2011.
  5. 5. Daily Mail“Blackberry is in immediate dangerof losing more than a quarter of its customers after the disastrous disruptions to its services”
  6. 6. The Metro Dear #blackberry I am typingthis with my middle finger, you are useless.’
  7. 7. The Guardian "I told them no," said theanalyst. "I wont. I cant. Theres nothing positive about it right now."
  8. 8. News Values Mill ions 11 of b be r 20 la c kb e Octo th Apol o gies rry u 14 s er s rybodyDaily Mail – Eve body ant M etro – Every Deep and import pecificThe Guardian - S ns plicatio tive im Con nega tinue Huge to beVery publ r a re is hed and huge even t
  9. 9. WH SmithFind an explicit criticism in major print titlePersuasion and written argument to be used Write draft letter to newspaper
  10. 10. WH Smith “‘dump’ and offering ‘shi**y’ promos.”‘hindered of the company with fewer sales’‘leading brand in the uk for over a decade’
  11. 11. Cranford Community CollegeInvite the local MP (Alan Keen) to the schoolDerive Maximum PR from eventWritten brief to head teacher
  12. 12. Cranford Community College

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