Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

of

Think Global Slide 1 Think Global Slide 2 Think Global Slide 3 Think Global Slide 4 Think Global Slide 5 Think Global Slide 6 Think Global Slide 7 Think Global Slide 8 Think Global Slide 9 Think Global Slide 10 Think Global Slide 11 Think Global Slide 12 Think Global Slide 13 Think Global Slide 14 Think Global Slide 15 Think Global Slide 16 Think Global Slide 17 Think Global Slide 18 Think Global Slide 19 Think Global Slide 20 Think Global Slide 21 Think Global Slide 22 Think Global Slide 23 Think Global Slide 24 Think Global Slide 25 Think Global Slide 26 Think Global Slide 27 Think Global Slide 28 Think Global Slide 29 Think Global Slide 30
Upcoming SlideShare
What's Different (and What's the Same) in Europe
Next
Download to read offline and view in fullscreen.

0 Likes

Share

Download to read offline

Think Global

Download to read offline

Luisa Gaggini suggests publishers to think global in order to be able to reach potential readers around the world.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

Think Global

  1. 1. Think Global Luisa Gaggini Head of Digital Products Development Casalini Libri Milan, Summer, July 5th 2012
  2. 2. T h in k g lo b a l 1. Casalini at a snapshot 2. Acquisitions trends of Italian academic material in North America 3. Why and how think global 4. Italian publishers case studies 5. Conclusions
  3. 3. C a s a lin i a t a s n a p s h o t
  4. 4. 1. C a s a l i n i a t a s n a p s h o t • Clients in 40 countries (USA, CAN, D, F, ES, I, CH, UK, PRC) • Covering virtually 100% of academic sales in USA/CAN for Italian material (public libraries selectively) • Supply of shelf-ready books (inclusive of cataloging) • Sales by Approval Plan Profiles • i libri Database catalogue of 1,3ml titles and digital objects • +20.000 Italian titles yearly • +20.000 Spanish and French titles • Digital Library and Torrossa platform, 10.000 ebooks, 500 ejournals, 200.000 e-content items
  5. 5. 1. C a s a l i n i s a l e s b y c o u n t r y , 2 0 11
  6. 6. 1. S o m e c l i e n t s N o r t h A m e r i c a
  7. 7. 1. S o m e c l i e n t s I t a l y a n d E u r o p e
  8. 8. 1. C a s a l i n i D i g i t a l L i b r a r y P r o f i l e a n d T o r r o s s a m is s io n • Represent Italian academic publishing, aiming to cover Romance languages publications • Serve particularly small and medium-sized publishers specialised in HSS • Offer integrated access to ebooks and ejournals • Access contents at a granular level • Constant mediation between needs and expectations of both publishers and academic public
  9. 9. 1. P u b l i s h e r s a n d c o n t e n t s i n To rro s s a Contents Publishers
  10. 10. 1. E b o o k s a n d e j o u r n a l s b y d is c ip lin e Ejournals Ebooks
  11. 11. 2 . A c q u is it io n t r e n d s in N o r t h A m e r ic a P r in t  Online and EDI ordering  Approval plan widely used  Just-in-time vs. Just-in-case  Reduction of material selectors and funding for ‘minor’ languages  Usage statistics contribute to acquisition criteria  Co-operative acquisitions  E-preferred, E-only
  12. 12. 2 . A c q u is it io n t r e n d s in N o r t h A m e r ic a
  13. 13. 2 . A c q u is it io n t r e n d s in N o r t h A m e r ic a E le c t r o n ic Acquisition models for e-books in research and academic libraries: PDA Patron-Driven-Acquisition : the user picks and choose, no filter from the library DDA Demand-Driven-Acquisition : the users’ requests are sieved by the library before finalising the purchase Yearly subscription license + individual purchase Purchase vs. Licensing Permanent access vs. subscription access
  14. 14. 2 . A c q u is it io n t r e n d s in N o r t h A m e r ic a S o m e f e e d b a c k f r o m a c a d e m ic Chicago approach (e-only) in s t it u t io n s Harvard (e-preferred, one copy only in all cases) E-format has become a parameter for purchase (not only quality of content) InterLibrary Loan for articles (no demand for ebooks) Deliver contents to users’ wherever they are Measure, compare, assess and refine
  15. 15. 2 . A c q u is it io n t r e n d s o f It a lia n m a t e r ia l S a le s b y t y p e o f s e r v ic e - c o n t e n t - 2 0 11
  16. 16. 2 . A c q u is it io n t r e n d s o f It a lia n m a t e r ia l A c a d e m ic E -c o n t e n t in N o r t h Maintain a readership in Italian language, keep up with the technology and servicerintegration A m e ic a Torrossa.it for institutions and TorrossaStore for consumers Institutional sales prevail Collections subject-based or by type of content (ejournals or ebooks) - One-off purchase, purchase of yearly increases - Single ebook sales (up to publisher’s decision) - Ebooks and ejournals: current or backlist/backsets - Demand: individual ebooks for newly published titles
  17. 17. 1. C a s a l i n i D i g i t a l L i b r a r y P r o f ile a n d T o r r o s s a in t e g r a t e d s e r v ic e s  E d i t o r i a I t a l i a n a O n l i n e : 6700 ebooks and 196 ejournals+backsets  E d i c i ó n E s p a ñ o l a O n l i n e : 840 Spanish ebooks  É c o l e F r a n ç a i s e d e R o m e : ebooks and ejournals  L e o S . O l s c h k i , C o l l e c t i o n 2 0 0 0 -2 0 10 : 1000 ebooks  F a b r i z i o S e r r a E d i t o r e : 119 ejournals  F r a n c o A n g e l i R i v i s t e O n l i n e : 91 ejournals  B i b l i o t e c a I t a l i a n a Z a n i c h e l l i: 1000 ebooks  P i c k a n d c h o o s e C o l l e c t i o n s from backlists
  18. 18. 2 . E le c t r o n ic c o lle c t io n s s u b s c r i b e r s 2 0 11 b y c o u n t r y
  19. 19. 2 . A c q u is it io n t r e n d s in N o r t h A m e r ic a E -c o n t e n t s a le s
  20. 20. 3. “Think global”- Our experience • The niche • Maintain and strenghthen your/our niche • Offer an original contribution – find your added value • Diffuse the information that you are on the market, alive and kicking • Understand which are your readers, where they read, where they come to know of your new publications • Be everywthere, as you don’t know which way your potential reader will reach you • Do not drop prices down systematically
  21. 21. 3 . “ T h in k g lo b a l” P r in t a n d E b o o k p r ic in g Fonte: Ufficio studi AIE su dati e-Kitāb e Casalini libri
  22. 22. 3 . W h y a n d h o w “ T h in k g lo b a l” Good metadata Be there, make your (potential) public find you and see your value Libraries can be a good marketing channel – do your best to have something to offer them in e-content Citations are done more easily if content is available online Discovery services and link resolving tools (i.e. ExLibris Primo Central, ProQuest Summon, EbscoDS, OCLC DS, SerialSolutions, AtoZ, SFX etc..) CLOCKSS and Portico repository, long-term preservation archives
  23. 23. 3 . W h y a n d h o w “ T h in k g lo b a l” E -c o n t e n t s a le s t o lib r a r ie s Value and Piracy You want your readers be part of 'the community‘ You should drive your change, not undergo it Small is better, agility will (probably) win ANVUR activity (National Agency for the Evaluation of Academic Research Work) has contributed to a shift of paradigm
  24. 24. 3 . W h y a n d h o w “ T h in k g lo b a l” E -c o n t e n t s a le s t o lib r a r ie s Digital Rights Protection issue: be bold and experiment, is it DRM essential for ALL the titles in your catalogue? You might distribute some titles with different channels, with or without DRM and monitor feedback. Publisher’s catalogue is a goldmine Offer multiple access options and pricing, gather input from the market, and reassess your strategy Non-English language publications need to be as much present as possible > Italian readership abroad is shrinking, we don't need to loose readers on the way Libraries use metrics to decide what to buy Publishers can use metrics for deciding the price, especially in the transition from print to electronic
  25. 25. 4 . It a lia n a n d a c a d e m ic p u b lic a t io n s a n d r e a d e r s h ip S o m e c a s e s t u d ie s E-format and paper format: Continuity vs. discontinuity Bundled sales Pricing and economic models Access options Sales by collections or by individual titles What is fair pricing Sustainability for the publisher, for the end consumer and the institution In front of a demand for ebooks or ejournals, set a price and see the reaction
  26. 26. 4 . It a lia n a n d a c a d e m ic p u b lic a t io n s a n d r e a d e r s h ip Content l s c h k i E b o o k s C o l l e c t i o n s O Selection from the backlist 2000-2010, retrospective digitisation Single purchases available Choice of subject-based collections or ‘complete’ collection Pick-and-choose option Ebook Price 100% print price (average price for books: 40€) 60% discount if print titles already purchased Document use: copy/paste, print, download Licensing: permanent access Dilemma: concurrent distribution of print and e-book or set an embargo a time for print sales?
  27. 27. 4 . It a lia n a n d a c a d e m ic p u b lic a t io n s a n d r e a d e r s h ip F r a n c o A n g e li O n lin e J o u r n a ls Individual journal subscriptionss C o lle c t io n Full or Subject-based Collections Current content only Backsets with one year embargo No permanent access on individual Permanent access titles Tailored packages available Document use: copy/paste, print, download Document use: copy/paste, print, download Access via Torrossa Platform Discounts if currents subscription Pricing diversified for options of use Access via Torrossa platform License License
  28. 28. 4 . It a lia n a n d a c a d e m ic p u b lic a t io n s a n d r e a d e r s h ip F a b r iz io S e r r a O n lin e E jo u r n a ls Individual journal subscriptionss C o lle c t io n Full or Subject-based Collections Current content only Current content only Current Content + Backsets Current Content + Backsets Permanent access Permanent access Document use: copy/paste, print, Tailored packages possible download – No DRM Document use: copy/paste, print, Access via Torrossa Platform or download – No DRM Publisher’s website Access via Torrossa platform License License
  29. 29. C o n c lu s io n So what are the conclusions..? There is no magic formula Each player in the publishing industry, be it a publisher, an agent, a distributor, a bookshop or a library, need to find its way, experiment, learn out of experience, apply, experiment again, learn again and, possibly, sell..
  30. 30. C o n c lu s io n Thank you for your attention Comments? luisa.gaggini@casalin.it

Luisa Gaggini suggests publishers to think global in order to be able to reach potential readers around the world.

Views

Total views

3,417

On Slideshare

0

From embeds

0

Number of embeds

2,288

Actions

Downloads

8

Shares

0

Comments

0

Likes

0

×