How to compete against them? Must innovate new services, processes, technologies, etc.
Publishers must embrace innovation as aservice to their customers “Innovation is the creation of better or more effective products, processes, services, technologies, or ideas…”
Users are more willing to pay for servicesthan for content
What do I mean by services? Fragmentation of content Self-publishing services Recommendations systems based on real affinities rather than purchase Perpetual access to reader’s comments and aggregated notes Access to knowledge communities Track record of purchase history Reading behaviour feedback Assessment and evaluation tools
From a unit sale and license business modelto a fragmented one
Tomorrow (today) we will search this way 400% increase in web searches via smartphonesSearch is done at point of sale (bookstores, libraries, etc.) Results are shared in Social Networks 44% europeans have smartphone / devices
Is your website mobile friendly? Do you know how many readers access your site via mobile devices?
Add QR codes and NFC chips to your content Beyond promotional use, inteligent e-commercehttp://www.dosdoce.com/articulo/opinion/3754/comercio-electronico-movil/
Before: More information about the book / author
Now: Borrow / buy the digital version of the book
Beyond the purchase variable“Customers who bought this book also bought…”
Shared reading (education) will helpstudents discover new content
Tecnologies that discover you otherstudents with same needs / problems