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7 Lessons                        Learned by a                        Native Digital                        Publisher      ...
Prologue: 40k                           * Contract: 3 years, renewable                           * Author: partner in profi...
1. Save the best, forget the rest                            Digital only                            The first lesson: save...
2. Digital Only: Problems                           * No shelf space                           * Low noticeability        ...
3. Digital Only: Enemies?                           * Piracy: no                           * Free: no                     ...
4. Digital Only: Friends                            * The ‘more-social-as-possible’ bookstore                            *...
5. Prices, value, perception of value                            Everything we thought we knew about ‘Best                ...
6. Opportunities: self-publishing                           The self-publishing army is mapping the ‘new                  ...
Digital Publishing should be a non-zero sum game                         7. As complexity rises...                        ...
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7 Lessons Learned by a Native Digital Publisher

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Giuseppe Granieri talks as editorial director of a digital-only publishing house, 40k

Published in: Business, Education
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7 Lessons Learned by a Native Digital Publisher

  1. 1. 7 Lessons Learned by a Native Digital Publisher Giuseppe Granieri 40kbooks.com @40kbooksvenerdì 3 febbraio 12
  2. 2. Prologue: 40k * Contract: 3 years, renewable * Author: partner in profit * Rights: worldwide, every language * Different languages, different markets * Advance: never * Payment: frequent in the year * Readers: partnersvenerdì 3 febbraio 12
  3. 3. 1. Save the best, forget the rest Digital only The first lesson: save the best of the editorial process (editing, proofreading, etc.). Then start thinking digital.venerdì 3 febbraio 12
  4. 4. 2. Digital Only: Problems * No shelf space * Low noticeability * Learning curve * Adoption * Price * Perception of value * ROI (e.g., translations) * Augment of scale * Role as a publishervenerdì 3 febbraio 12
  5. 5. 3. Digital Only: Enemies? * Piracy: no * Free: no * DRM: yes * Self-publishing: no * Complexity: yes * Obscurity: yesvenerdì 3 febbraio 12
  6. 6. 4. Digital Only: Friends * The ‘more-social-as-possible’ bookstore * Metadata optimization * Real-time data * Algorithms * Every single and effective matchmaking tool * True fans * Hypevenerdì 3 febbraio 12
  7. 7. 5. Prices, value, perception of value Everything we thought we knew about ‘Best Practices’ is probably wrongvenerdì 3 febbraio 12
  8. 8. 6. Opportunities: self-publishing The self-publishing army is mapping the ‘new world’. They’re experimenting for us. They’re building a knowledge base that will help us to understand the new rules. We need to learn from them.venerdì 3 febbraio 12
  9. 9. Digital Publishing should be a non-zero sum game 7. As complexity rises... * Mindset * Learning (skills, practices, paradigms..) * Fast reaction * Innovationvenerdì 3 febbraio 12

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