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α
Foto equipo
= cloud + social + freemium
On the cloud
Social
Freemium Business Model

Free: ability to read ebooks, free and with non-intrusive
ads

Premium: ability to read ebooks ad...
β
Product




    HTML5   Web   iPad app
Why




1. Product      3. Control




2. Marketing   4. Income
■  Multi-device
                   (browser, iPad,
                   HTML5)
                ■  Cloud reader
             ...
■  Edition, Author and
                     Publisher Pages in
                     24symbols
                  ■  Sharabl...
■  Traffic and
                   Social stats
                ■  Real-time
                   info
                ■  Clo...
■  Additional revenue source

               ■  One answer to
                  cannibalization concerns

               ■...
γ
Press Coverage
Milestones
2011        Q1        Q2        Q3        Q4

Users       10,000    25,000    37,500    50,000

iPad Apps      ...
Catalog
24symbols as a Service

                                                 Now you can have the
        Your content




   ...
Rowing constantly
" Multi-device, social cloud reader

" Brand recognition

" More than 50K users, on the way to
  75K

" ...
Thanks




Justo Hidalgo
jhidalgo@24symbols.com
@justohidalgo
www.24symbols.com
24symbols
24symbols
24symbols
24symbols
24symbols
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Justo Hidalgo introduces to 24symbols

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24symbols

  1. 1. α
  2. 2. Foto equipo
  3. 3. = cloud + social + freemium
  4. 4. On the cloud
  5. 5. Social
  6. 6. Freemium Business Model Free: ability to read ebooks, free and with non-intrusive ads Premium: ability to read ebooks ad-free and with no Internet connection Goal 10% Affiliation: we redirect traffic to your e-commerce site or wherever you sell your printed books Goal 2%
  7. 7. β
  8. 8. Product HTML5 Web iPad app
  9. 9. Why 1. Product 3. Control 2. Marketing 4. Income
  10. 10. ■  Multi-device (browser, iPad, HTML5) ■  Cloud reader ■  Cloud DRM ■  Social capabilities ■  Subscription service ■  Offline read ■  Internationalization Why > Product & Localization ■  Real-time reader usage statistics
  11. 11. ■  Edition, Author and Publisher Pages in 24symbols ■  Sharable in Facebook, Twitter, Google+ (virality) ■  Organic positioning in search engines ■  Internationalized Why > Marketing ■  Recommendations
  12. 12. ■  Traffic and Social stats ■  Real-time info ■  Cloud DRM ■  No exclusivity Why > Control ■  Flexibility
  13. 13. ■  Additional revenue source ■  One answer to cannibalization concerns ■  Low risk Why > Income
  14. 14. γ
  15. 15. Press Coverage
  16. 16. Milestones 2011 Q1 Q2 Q3 Q4 Users 10,000 25,000 37,500 50,000 iPad Apps - - 15,000 30,000 Facebook 10,000 25,000 25,000 25,000 Fans Twitter 1,500 3,000 3,500 4,000 Fans Pages 120,000 350,000 550,000 800,000 Books 500 1,500 2,750 4,500
  17. 17. Catalog
  18. 18. 24symbols as a Service Now you can have the Your content 24symbols technology in your organization. We offer our platform as a service so you can publish your content to Your users and Social Reader 24symbols Cloud your users.
  19. 19. Rowing constantly " Multi-device, social cloud reader " Brand recognition " More than 50K users, on the way to 75K " Number of pageviews up month after month " Bestselling titles already in Spain, soon in UK
  20. 20. Thanks Justo Hidalgo jhidalgo@24symbols.com @justohidalgo www.24symbols.com
  • sgdean

    Mar. 1, 2012

Justo Hidalgo introduces to 24symbols

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