ProfitAbility

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ProfitAbility Business SImulations, Value Proposition.

For over twenty years ProfitAbility’s unique business simulations have been profoundly transforming the decision-making and work-practices of our clients’ employees to achieve and exceed their financial business goals.

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  • We create business simulations that transform people through experiential learning and generate profitable change for our clients.
  • Research indicates that experiential practise results in the highest level of retention (short of teaching others)
  • We are a global leader of experiential learning and development
  • We have three categories of simulation that allow your people to experience real business issues in a safe environment.
  • Our Classic simulations have been tried, tested and refined over two decades. They have relevance in most businesses.
  • Our business simulations are not just games, they are a self-contained, workshop-based learning encounters
  • Using our Classic EPA simulation, let me explain how it works in more detail. Over 1 day participants operate a business that represents a manufacturing company in a competitive market. They run a business in which their decisions will determine profit and/or loss and how successful it is. Enterprise ProfitAbility will show you exactly how they achieved it. Participants make strategic planning decisions in regards to capacity, product range, prices, promotion, financing and growth strategy.
  • Using our Classic TCS simulation, let me explain how it works in more detail. Over 2 days participants manage an organisation, which, at the start of the simulation, is failing. It is bureaucratic, unproductive, and focused on its own internal problems, rather than on pleasing its customers. The challenge facing the participants is to turn it around.   The simulation action occurs in 20-minute “Action Cycles”, during which each participant will have a role in sales, production, product development, or administration. Each function is crucial to the success of the team as a whole, and bound by “corporate policy” and half strangled by “the way we’ve always done it”.   Following each Action Cycle, the experience is reviewed and opportunities for change identified to enable the team to function more effectively.   ‘ Customers’ provide feedback, based on how satisfied they were by the products and service provided. Over the term of the simulation this customer satisfaction rating is the key indicator of the effectiveness of change. Following this review tools and techniques are introduced that can be used in the simulation, and equally well in participants’ real jobs, to help identify and clarify problems, improve communications, improve productivity, and raise Customer satisfaction.   A planning session follows, then another Action Cycle, when plans are put into action and participants see how well they actually work. By the end of the simulation, many changes will have been made to the way the business operates. Participants will have focused on customer needs, redesigned work processes, improved communications beyond measure, and formed a productive, well-structured team.  
  • Our Customised simulations comprise a bank of (60+) solutions that have been developed to address an industry’s specific challenges. They can all be further modified to suit better a client’s needs.
  • We have a dedicated and inspired development team that provides cost-effective customisation when needed. The Development LAB consists of carefully selected professionals with a background in people management, leadership development, culture change management and business strategy. The team is led by our Co-founder and Chief of Product Development, Brian Helweg-Larsen. We have the ability and the experience to build key learning experiences directly into our customised simulations.
  • We will develop a Created simulation as a made-to-order solution in response to a client’s individual needs and the needs of its workforce.
  • We also have a growing bank of “Value-Add” products, such as: A web-based Profit & Cash Tool (an Excel-based profit illustration for post-simulation (i e real life) financial planning A web-based Business Savvy Survey which measures the knowledge uptake of each simulation by assessing the pre- and post-course understanding Publications (e.g.. Brian’s published book in the ‘if you’re so brilliant…’ series
  • We create a real and competitive market with either our board-based or scenario-based simulations. Your people will experience a true-to-life working environment that will test and develop knowledge, and increase business acumen - all in an environment where they will compete for business from at least 5 other companies.
  • What are the benefits? We’ve devised our simulations so participants experience the consequences of their decisions. They can experiment in an environment where both successes and mistakes are positive learning experiences and these experiences are retained for use in the workplace.
  • We have a proven methodology to uncover our clients’ objectives and deliver the most powerful outcome. This is our ACE principle and it helps us maximise the value we deliver.
  • What are the results? Experiential learning enables people to absorb essential concepts and transfer them directly to their workplace in the form of changed behaviour. Employees understand for instance how they can have an impact on shareholder value and become better decision makers. Incidentally, we can measure how much participants have learnt with our Business Savvy Survey. By developing the financial competence of your people, you improve your organisation's bottom line.
  • Why do our clients come back to us? They trust us. We’re not a global leader for nothing…. We have more than 20 years of experience in developing and delivering transformational business simulations.
  • ProfitAbility

    1. 1. ProfitAbility® Value Proposition & Overview Idris Memon
    2. 2. Our Value Proposition “ Our unique business simulations transform the decision-making and work practices of your employees to help you achieve—and exceed—your company’s financial business goals. People make profit and we show you how.” Brian Helweg-Larsen (Co-Founder & Chief of Product Development) For over twenty years ProfitAbility’s unique business simulations have been transforming the decision-making and work-practices of our clients’ employees to achieve and exceed their financial business goals.
    3. 3. What We Do Experiential Learning “… a deep body of theoretical literature asserts the power of simulations to change behaviour …” The McKinsey Quarterly
    4. 4. Why is it so effective? Source: National Training Laboratories. Bethel, Maine
    5. 5. Who We Are Presence across the globe
    6. 6. Board-based simulations – Business acumen & commercial awareness
    7. 7. Role-play simulations – Change management & customer centricity
    8. 8. Computer-based simulations – Strategy communication
    9. 9. How has it worked for others? Case Studies
    10. 10. Global and Language Capability <ul><li>We have more than 40 dedicated facilitators across the globe, delivering in an ever-growing number of languages in an ever-growing number of countries. </li></ul><ul><li>Chinese </li></ul><ul><li>Czech </li></ul><ul><li>Dutch </li></ul><ul><li>English (UK and US) </li></ul><ul><li>French </li></ul><ul><li>German </li></ul><ul><li>Greek </li></ul><ul><li>Hebrew </li></ul><ul><li>Hungarian </li></ul><ul><li>Italian </li></ul><ul><li>Japanese </li></ul><ul><li>Portuguese </li></ul><ul><li>Russian </li></ul><ul><li>Slovak </li></ul><ul><li>Spanish </li></ul>
    11. 11. Some of our clients <ul><ul><li>DSM </li></ul></ul><ul><ul><li>European Business School London </li></ul></ul><ul><ul><li>EC Harris </li></ul></ul><ul><ul><li>EDF Energy </li></ul></ul><ul><ul><li>Edrington Group </li></ul></ul><ul><ul><li>First Data </li></ul></ul><ul><ul><li>FMI </li></ul></ul><ul><ul><li>Georgetown Uni </li></ul></ul><ul><ul><li>GKN </li></ul></ul><ul><ul><li>Harvard Business School </li></ul></ul><ul><ul><li>Hoffmann-La Roche </li></ul></ul><ul><ul><li>Jaguar LandRover </li></ul></ul><ul><ul><li>Kendle </li></ul></ul><ul><ul><li>Kraft </li></ul></ul><ul><ul><li>Legal & General </li></ul></ul><ul><ul><li>London Business School </li></ul></ul><ul><ul><li>Maclay Murray Spens </li></ul></ul><ul><ul><li>McGrigors </li></ul></ul><ul><ul><li>Molex </li></ul></ul><ul><ul><li>Morton Fraser </li></ul></ul><ul><ul><li>Nestlé </li></ul></ul><ul><ul><li>NIBCO </li></ul></ul><ul><ul><li>Panduit </li></ul></ul><ul><ul><li>Pinsent Masons </li></ul></ul><ul><ul><li>Quintiles </li></ul></ul><ul><ul><li>Ratner </li></ul></ul><ul><ul><li>AA </li></ul></ul><ul><ul><li>Acton </li></ul></ul><ul><ul><li>Alcoa </li></ul></ul><ul><ul><li>Amey Group </li></ul></ul><ul><ul><li>BorgWarner </li></ul></ul><ul><ul><li>Boston University </li></ul></ul><ul><ul><li>Brammer </li></ul></ul><ul><ul><li>Cape </li></ul></ul><ul><ul><li>Cartridge World </li></ul></ul><ul><ul><li>Compass Group </li></ul></ul><ul><ul><li>Crystal Martin </li></ul></ul><ul><ul><li>Diageo </li></ul></ul><ul><ul><li>DII </li></ul></ul><ul><ul><li>DLA Piper </li></ul></ul><ul><ul><li>RWE Npower </li></ul></ul><ul><ul><li>Siebel </li></ul></ul><ul><ul><li>SSP Group </li></ul></ul><ul><ul><li>Stanford Graduate School of Business </li></ul></ul><ul><ul><li>Starbucks </li></ul></ul><ul><ul><li>Timken </li></ul></ul><ul><ul><li>T-Mobile </li></ul></ul><ul><ul><li>Value Retail </li></ul></ul><ul><ul><li>VW Group </li></ul></ul><ul><ul><li>Weil Gotshal Manges </li></ul></ul><ul><ul><li>Withers </li></ul></ul><ul><ul><li>Zenith Optimedia </li></ul></ul>
    12. 12. What do we offer? Our Simulation Categories Classic… off the shelf Customised... tweaked Created… tailored
    13. 13. What do we offer? Classic Simulations CORPORATE ProfitAbility ® (CPA) ENTERPRISE ProfitAbility ® (EPA) STRATEGIC ProfitAbility ® (SPA) The CHANGE Simulation (TCS) The CHANGE Simulation: Supply Chain ®
    14. 14. What do we offer? Fun, engaging and challenging learning experiences
    15. 15. © 2008 ProfitAbility ® Business Simulations Ltd. How does it work? / Classic Simulation: ENTERPRISE ProfitAbility ® Reporting, analysis and team debriefs Strategic Planning Decisions Compete at market and deliver
    16. 16. How does it work? / Classic Simulation: TCS ® © 2008 ProfitAbility ® Business Simulations Ltd. Team Planning Action Cycle Team Debrief Class Debrief & New Tools
    17. 17. What do we offer? Customised Simulations DEALERSHIP ProfitAbility ® BANKING ProfitAbility ® SERVICEAbility ® PHARMA R&D ProfitAbility ®
    18. 18. Research & Development
    19. 19. What do we offer? Created Simulations Compass Group Managing For Value Burger King ProfitAbility ® Allied Domecq ProfitAbility ® Virgin Hotel ProfitAbility ® The CHANGE Simulation: T-Mobile
    20. 20. What do we offer? <ul><li>Web-based Business SAVVY Survey </li></ul><ul><li>Web-based Profit & Cash Tool </li></ul><ul><li>Publications: </li></ul>“ HOW TO UNDERSTAND BUSINESS FINANCE ”
    21. 21. What are the benefits? <ul><li>Real and competitive market </li></ul><ul><li>True to life </li></ul><ul><li>Test and develop knowledge </li></ul><ul><li>Increase business acumen </li></ul><ul><li>Transfers into workplace </li></ul>
    22. 22. What are the benefits? <ul><li>Experiment </li></ul><ul><li>Experience consequences of decisions </li></ul><ul><li>Learn through doing </li></ul>
    23. 23. A.C.E. Principle Experience: the resulting experiential learning has a profound and positive impact on your business and employees Analyse: we analyse your business needs and establish your desired outcomes Create: we create a simulation that measurably achieves these outcomes
    24. 24. What are the results? <ul><li>Essential concepts absorbed </li></ul><ul><li>Understanding of impact of behaviour </li></ul><ul><li>Behaviour changed </li></ul><ul><li>Transfer directly into workplace </li></ul><ul><li>Better decision makers </li></ul><ul><li>Developed financial competence </li></ul>= Improved Bottom Line Business SAVVY Survey measures this
    25. 25. Why ProfitAbility?
    26. 26. A Case Study: Nestlé Concepts such as Shareholder Value and Economic Profit were central to the then CFO’s pioneering strategy, but were not commonly understood by managers making important decisions every day. Nestlé and ProfitAbility® worked on customising a generic ProfitAbility® simulation, to match the specific nuances of Nestlé’s activity within the food industry. The new program was named ‘Value Creation’. Project sponsor, Angus Freathy, says: “The value comes from the fact that the model is sufficiently realistic that we can draw valuable parallels with Nestlé ‘real life’—without being so complex that participants need years of experience to understand it and appreciate its relevance. “… when we talk about Economic Profit in a cross-discipline, cross-continent meeting, everyone who has experienced ‘Value Creation’ has the same, accurate understanding of what we mean. “ In my opinion, there is no better training program than ‘ Value Creation’ in the Nestlé world—and I’m prepared to bet a cup of Nescafé, a giant scoop of Dreyer’s ice cream or a four-finger KitKat that the participants share my view.”
    27. 27. What do our clients say? “ The visual effect and hands-on is the most effective training tool used!… The best program in my 17 years at BWA.” Skip Cline, SVP Finance Borg Warner Automotive &quot;Possibly the best way to teach such a dry subject in a quick hit!&quot; Helen Parry Senior Insight Analyst, The AA
    28. 28. What do our clients say? “ In my opinion, there is no better training program than ‘Value Creation’ in the Nestlé world — and I’m prepared to bet a cup of Nescafé, a giant scoop of Dreyer’s ice cream or a four-finger KitKat that the participants share my view.” Angus Freathy, Nestlé

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