Passwords? No, it’s not passwords. I’ll give you a hint: we all use them. Everyday. Many many times a day. Still don’t know? It’s the humble username. The “middle child” of identity management, the username doesn’t get the same attention that its big brother “Password” and its little sister “Password-less” get. Instead, just does his job without thanks or recognition. But, failing to pay attention to username can have major negative impact in both B2B and B2C scenarios. In this talk, Mr. Glazer explores the critical aspects of usernames, highlights downsides of getting username wrong, and offers some best practices when designing username schemes.